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1st Everything in Aff Marketing: Going Mobile (33)

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Finally started to run my first ever Affiliate traffic. I chose a Mobile offer and Decisive as my traffic source. I split my angle into the 4 campaigns and everything is approved and running.

Learning how to create a tracking URL and Postback URL were a nightmare. My AM wouldnt help me - Told me to go learn on my own so I am sure I am doing something wrong tracking wise.

Regardless here are my traffic stats so far along with some banner stats. I am seeing no conversions in Voluum, Decisive or the aff network. I am new and picked a WAP Android offer. I might need to go learn what WAP is to see if it works with wifi and/or Mobile and/or Apps.





Now to learn what to do with these numbers. Talk about being a noob!

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Which affiliate network are you in? I believe there are guides around to help you with tracking. I managed to set up avazu yeahmobi tracking with Voluum.

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Please read caurmens guide, if you read it from A to Z you should have a fair understanding of everything.

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The guide in question: http://stmforum.com/forum/showthread...-The-Appetiser

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Appetiser is the one I am using. Mundo is the network and they have their own tracking.

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Here are my first day's stats. I have paused everything while I figure out what is going on

Campaigns


Banner stats from a Wifi and a Mobile campaign





So far ZERO conversions

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Have you tried running through your funnel yourself, starting with your Voluuum Campaign URL, to see if a conversion registers when you do a test conversion?

Also, are you seeing clicks coming through to Mundo?

If clicks are coming through and the test conversion registers, the chances are that no-one's converted on the offer yet. What's the payout, and is it a proven offer?

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I got tracking figured out. I read a ton of threads on STM on Voluum and Decisive and was able to put everything together.

I think my first run into affiliate marketing was with a bad offer?

768 Clicks
4 Conversions
$1.44 Revenue
$34.64 Adspend
-95.84 ROI



I am happy I figured out tracking. I was very impressed when I saw conversions going back to Voluum with payout and conversions going back to Decisive. Again, last week I had never even heard the term postback url, and here I am now knowing how to setup tracking URLs and setup tracking and postbacks in a piece of tracking software.

I feel like I am miles ahead of where I was this time last week.

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Great stuff! Progress is progress.

In this case I don't think the offer is bad, more a combo of angle/traffic source/banners/geo, etc.

Move on and test more.

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That's definitely not a bad first campaign for mobile. Choosing a low payout offer was a good decision, as you've learned about tracking, how to setup a campaign and got some data all for less than $40. A pretty good investment!

We could probably give better feedback if you showed some samples of your banners and LPs though. I wouldn't write off the offer just yet.

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I went with a more aggressive angle and decided to stick with the offer based on you guys statement. Its the same angle, but with really aggressive copywriting.

So far, another 150 clicks and ZERO conversions.

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Well, I got more aggressive with my ad copy on the banners and got a few more conversions.

For the day

Clicks: 620
Conversions: 6
Spend: $20
Payout: $2.16
ROI: -90%



Everytime I think of giving up on this offer, I keep running traffic to it. Still not sure what to do, other than just keep chugging along.

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Not converting anywhere close to what you need.

Drop it.

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After a few hundred more clicks and one conversion today, I have pulled the plug on the Brazil UC Browser.

AM said it was good to try and the network EPC was .27, so I feel some one is able to make it work, just not I for whatever reason.

I have submitted an app with F5 media so until I am in with them, I might try a mobile sweepstakes offer in the morning since I still have money in Decisive.

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Well... Call me a glutton for punishment but, I kept running traffic to the offer. I went to my SEO roots, my long tail keyword roots and tried to apply that to the campaign. What I did was went niche with my targeting and created aggressive Adcopy that hits a pain point with the niche.

The result... Every one of my banners is getting a 2.5% - 3% CTR. One ad has a 5.0% CTR. My past attempts with this offer, I was getting like .73% CTR average or less.

I am direct linking to the offer and so far no conversions, but I love seeing people respond to my adcopy. But, I dont get paid for people reading my ads.

I really thought I was on to something with this.

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Got some actual conversions with my niche attack. For reference, I went niche with my targeting and adcopy and got some great CTR's. I direct linked to see if was worth creating a lander, but my CPA's are horrible and still not converting.

I hate other people have had success with this app but I cant. I keep trying to make it work. I dont know what of these stats is good, yet. Payout is $.36.

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Full marks on the persistence!

However, I'm afraid my advice at this point is simple:

Kill it.

Shoot it in the head.

Murder it.

Seriously, move on. More campaigns, more angles, and more offers are out there.

There's a chance that if you keep persisting with this one you'll get it working. But there's a higher chance that you'll have success with another offer / angle combo.

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I switched to another offer and actually got some conversions, but CPA wise it is not good. I tested two GEOs with the 4 campaigns, so 8 campaigns total for the angle/offer. Only one campaign got conversions and it got 3 conversions at a CPA of $1.53. (Payout is .19 cents)

Total after my 1st $100 in adspend in Affiliate Marketing

Spend: $100
Revenue: $5.25
ROI: -94.7%

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i seem to be facing the same issues as you, so i guess its time to move to another campaign? -90% is not good enough, and maybe other offers are more worth testing. anything with 500 clicks and crappy conversions is pretty conclusive that it aint working i guess

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Move on mate, getting attached to a campaign/angle/offer often leads you to make poor decisions.

You can always come back to it later when you have more experience.

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This..

Don't get married to an offer. Try to be unbiased. Your 1st goal should be to find an offer that converts at least ~50% right out the gate. 2nd goal will be to opimize it like a best

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This is so frustrating.

I changed traffic sources to Adiquity. and changed my offer to an offer that is really hot - suggested by 3 different networks.

Here are my stats with Adiquity

IMpressions 27046
Clicks 359
Avg CTR 1.67 (Direct Link to the offer)
I was bidding .40cpm (really dont know what I am doing here, yet. Just 2X the offer payout)
Conversions ZERO

I feel like I should get at least one conversion.

With this traffic source, is there a way to cut placements? I can only find how to select Carriers, OS and handsets, and Country but not sites. I also cant find out how to see what sites served the impressions. In Voluum, most of the referrer are from "Unknown." And I cant even find a report within Adiquity that shows the sites/apps traffic came from, much less a way to exclude or include them.

Also, my budget was only $10, just to get a feel for the source, but that money went in like 2 minutes or less. Had I had a higher budget, it would have been spent so fast, I wouldnt have been able to pause the low CTR banners before the adspend was used up.

So freakin frustrated right now.

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I feel your pain. Same thing happened to me when I first started mobile(couple days ago) with decisive. I decided to try something easier. Have you tried POF dating offers?

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$10 is nowhere near enough to test any mobile offer. You want to spend at least $15 on each combination of mobile, app, site, and wifi (if you can split by all those).

Your CTR is pretty high, which is a weak positive sign.

I'd ask your rep about cutting placements. If you can't cut placements on the source, that's not great.

What's the payout on that offer? Also, are you split-testing it across all three networks?

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Only one source had it in a GEO I was used too. What sucks is I feel I am getting really good with my ad copy on my mobile banners. I have yet to add a border or animation, cause I dont know how to do all that yet, so my clicks are coming from my ad copy.

Take away the one text ad in that mix and the four remaining banners had an avg. CTR of 2.3% What I cant figure out is why I cant get any freakin conversions on proven offers after getting a good amount of clicks.

I am taking very good care to make sure my ad copy is killer and still highly relevant to the offer, so people arent misled when they get to the offer and leave. I have had two different offers with creative angles get huge CTRs now, with almost no conversions. I had one set of banners with a 3% CTR and only managed 2 conversions.

Never have I been so frustrated... and depressed.

Here are my total mobile stats

Clicks - 3309
Conversions - 17
Adspend - $110
Revenue - $5.25
ROI - -95.2%

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So, if I understand correctly, you ported the same angle over to a new traffic source you haven't used before, but changed the offer on the backend?

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adiquity seems to more relaxed in allowing ads that are considered non compliant on other networks.i see the virus detected ads pretty frequently.

the CTR on my banners are more like 0.5%-0.8%, 2% looks good

you might want to share your angles more openly so that the professionals here can give their advice =D

since that offer is available across different networks you might want to try sending traffic to all of them, sometimes one of them for some reason converts differently because of the number of clicks in between and also scrubbing and whatever else.

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Have you tried LPs? It seems like you have a good flow from the banner to the offer but then it gets stuck. Maybe users are not convinced just by banner, so I would run 2 LPs additionally

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This is a frustrating game.

I have been doing Internet Marketing for 5 years....still to prevail. some wins in my journey with money.

if you have that overwhelming hungry power to win in this game...you will never give up. I want to be rich and free of the rat race. i will never stop until i have reached that goal.

Always remember, people take action based on emotions. find our their problems/pains, call them out and make a link to a solution based on the offer.

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I'd definitely try a bunch of offers.

Sometimes offers just won't convert for Weird Reasons. Do you know it's a hot offer on Adiquity traffic or just mobile in general?

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You can cut placements on adiquity and you should do it.

Very few campaigns will be profitable on RON.

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Only the one angle and offer where I actually got conversions. I tried two different unrelated offers in my tests. CTR sucked on both until I brainstormed angles and spent a lot of time on ad copy of the banners to match the angles. In the end, the first offer I ran got the best CTR because of my angle and targeting. I went POF micro-niche just to see if it would work and boy did it. One banner had a 5% CTR, with the average of the campaigns being 3%. Still no conversions

I moved the latter to a new traffic source since I had worked it to a good CTR and had a few conversions. Most of those 17 conversions came from the latter offer.

Maybe I should try a lander and see if that helps. I guess I need to try the Main Course, not the appetizer.

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It could be that the landing page of the offer doesn't convert well. Is the landing page of the offer appealing with information that matches your angle? Is the offer in the local language in your GEO? Note that when an offer is in the Google Play Store doesn't necessarily mean that the offer page is good.
If there is a gap in your marketing and the offer then definitly try a prelander.

A higher banner CTR is quite meaningless as a metric on its own. It's quite easy to come up with a banner with high click rate but it needs to convert as well.

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