Hey Stackers , time again for a new case study!
Due to popular demand this case study is going to cover coreg paths and building your own email submit.
However , it's not only limited to that. During this case study I have also split tested :
1 - Running an email submit from an aff network vs running your own lander with a coreg path as the backend
2 - SilverPath vs GameTheory as the backend
3 - TrafficVance vs LI for sending traffic
4 - Advertiser's email submit lander vs lander tuned for optimal conversions.
For this campaign I took the identical landing page of a Walmart $1000 Gift Card email submit and plugged a coreg path in the backend.
The paths I used were from SilverPath and GameTheory.
To keep things simple I bid only on walmart.com and walmart ( yeah I know , very creative
).
Before sending the users through the path , I captured their email ( even though I ended not monetizing the list I built).
I ran this campaign for 2 days and each day I split tested different elements.
Day 1
--------
The first day I wanted to see the difference between sending traffic to the email submit offer and to the exact same lp but with a coreg on the backend.
The flow for my landing page was Walmart Lander (Step 1) -> Data Collecting Page (Step 2) -> Coreg (Step 3)
Here are the pages :
Walmart Lander (Step 1) :
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Data Collecting Page (Step 2) - Copied from Email Submit direclty :
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Coreg Path (Step 3)
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The first day I sent traffic only from LeadImpact and I split 50% to the email submit and 50% to my lp.
Here are the stats :
Walmart Email Submit :
Views : 1850
Leads : 9
Revenue : $13.5
Spent : $37
NET : -$23.5
ROI : -63%
My Coreg Lander :
Views : 1782
Clicks through lp ( = emails captured ) : 70
LP CTR : 3.9%
Revenue : $45
Cost : $35
NET : $10
ROI : 29%
As you can see , two conclusions can be drawn from the data collected the first day :
1 - Emails submits scrub like hell! For the same traffic , my own page captured 70 emails while the network showed only 9 leads.
This means they weren't counting 88% of my leads!!
2 - Running your own offers on the backend makes it more flexible and you can tweak every little setting to maximize profits ( what I did on day 2)
Day 2
----------
Since from the first day I found that running the path on the backend was more profitable I cut off the email submit and switched all traffic to my LP.
On the second day I also added TrafficVance to the mix and tweaked the lander to try to maximize profits from it.
What I wanted to test here was :
1 - TrafficVance vs LI
2 - SilverPath vs GameTheory
3 - ROI after tweaking the landing page.
On the first step of the lander I added sound ( You are today's walmart winner blah blah blah) and an alert box. Here's how it looked like :
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Also , thanks to a guy named Lorenzo and his photoshop skillz , I changed the second step of the path.
It looked like the first step and adding the lead collection form on it.
Here's a screenshot :
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After the second day here are the stats :
LeadImpact :
Views : 7129
Clicks : 332
LP CTR : 4.7%
Revenue : $260.32
Cost : $171.1
NET : $89
ROI : 52%
TrafficVance :
Views : 3500
Clicks : 128
LP CTR : 3.6%
Revenue : $117.08
Cost : $87
NET : $30
ROI : 35%
GameTheory's RPU : $1.02
SilverPath's RPY : $0.80
So after the second day it was clear that the tweaks we made to the landing page improved the ROI from 29% to 52%. Quite a significant improvement.
LeadImpact performed better than TrafficVance ( keep in mind this is not absolute but varies from niche to niche).
Also , from the split test it came out that GameTheory outperformed Silverpath ( even though I still feel 2 days and about $500 of revenue are not enough to choose the real winner )
Finally it's worth mentioning that during 2 days I was able to collect 530 email addresses that I could have monetized somehow.
Ah , I nearly forgot , I made an additional 11 leads (= $16.5 ) from another walmart submit that I placed as the exit url of the path.
[CONCLUSIONS]
Running your own email submit with a backend is much more stable and profitable in the long run.
The aim of this case study wasn't to make it profitable ( even though it profited about $150 in 2 days = about $2k / month ).
Being more creative than promoting a walmart gift card on walmart.com could make you some big numbers.
The possibilities are endless as you can optimize it much more that I did.
Finally , this is very scalable. You can basically create any offer you want ( email submits , quizzes etc) without getting scrubbed!
That's it folks. If you have questions feel free to post here and don't forget the green thanks button 
2 things....
1) thanks for taking this off my my to-do list (was requested in one poll I ran)
2) you kick ass.....great case study....makes me want to restart some old submit camps.....
Brock that is sick man! I always knew those shady email merchants were scrubbbing the life outta me...now I know what I'm going to do about it...In the words of Borat.... High 5!
One thing is for sure...I'm not getting any sleep tonight!
Damn, nice case study. Thanks Besmir. I'm curious if you have tested creating your own offer path vs sp or gt?
I cant express the love I feel for you (no homo).
Any tutorial on how to set up your own coreg path and make it look awesome (like this? http://vipimg.com/viewer.php?file=26...9583983201.png).
What's average payout for this phone number pin submit and I would like to ask how to track campaigns like that when you don't know how much offers user's fill.
1) This is awesome. Thanks!
2) Technical question: with co-reg, you've still got to send them to the 2nd offer - which from what I understand, was the 3rd image, asking for their phone #...
So...help me understand this better...
Were you able to plug into the back end of the WalMart offer? Is that what that is?
3) When you show the revenue...is this actual revenue from the coreg path?
I am sorry if I am asking silly questions... But I am totally new to these terms: Coreg, backends, silver path and game theory...
Does it mean that by having silverpath/game theory, you deal directly with the advertisers instead going thru a network (which often scrub your leads A LOT). I wish someone can explain the whole process here...
Thanks in advanced...
Im confused about the lander, I understand the rest haha. Did you link directly to your walmart LP from LI or was there another intermission page?
Thanks for the great feedback so far 
@southbound
It's a bit difficult to create my own path since I dont own the offers and can't do prepop phone numbers and all that other stuff.
@ibanez
That lp design was taken from a walmart gift card card. And yeah , I am going to post a more basic tutorial on how to set up silverpath / gametheory .
@hippo
The payout is a % of total revenue the user generates from the path. The more offers they fill the more I get. I have seen leads from $0.88 to $24 .
@liane
Yeah , the real "offer" that makes the money is the third pic that asks users to enter the PIN number. I collect their phone number on the 2nd pic and pass it to 3 pic step to pre populate the offer. All the revenue here , except the $16.5 from the exit url , is from the coreg path.
@kokofai
Going to post a more basic coreg tutorial 
@jroes57
Directly from LI and TV , traffic coming from bidding on Walmart.com .
what others like silverpath and gametheory ya know?
Cleervoyance 
Digipath and SmileyMedia too
awesome info you get a thanks and a ¡GRACIAS!
Unreal post! Looking forward to the basic cr-reg post as I have never messed with it.
a whole new world... can't wait to see basics roll out. already accepted to a coreg network, gonna see what i can learn

Is the alert box the type that pops up?
Or is it just an overlay (like content locking)?
http://codecanyon.net/item/jquery-msgbox/92626
Woh and if you swapped roles and paid an affiliate $13.50
while you banked $45, that's a 200%++ ROI right off
the gates with zero optimization.
Powerful stuff Besmir, GREAT case study!
Wow thanks for the case study! this really is awesome. What a difference between an email sub offer, and your own email capture. unbelievable! And you havent even monotized your list yet ..$$
I really love to see how to set up a co-reg path from zero , how to track things down, and how you could monotize your list! ASAP 
what is co-reg?
couple questions :-)
I have always thought that the reason that e-mail/zip-submits are possible is because EVENTUALLY you could actually win the 1000$ gift card or whatever the prize is, you just had to do a shitload of stuff to get it.
If you are making you're own offer promising prizes, isn't it false advertising unless it's actually possible to win it?
and ya a beginners guide to co-reg would be awesome!
also, seriously awesome guide major thanks!
Hey, a coreg tutorial would be great! Never heard of it and don't really understand it. thanks!
I believe this is something advanced and not all affiliates would understand how it works. It would be really great if you can make a guide on how the whole thing is being done. Thanks!
brock, having bought data and doing email marketing myself I can with confidence say that part of the reason why you get 88% more leads on your lander is that most mailers refuse @yahoo.com email addresses because they cannot get through to them. I know this isn't the reason for all 88% but when doing mass mailing 1mil + per day and having to get dedicated IP's and servers and having to warm up your IP's most of the time @yahoo.com email addresses they cannot get through unless they've been mailing from a particular address that has a very very very long history of sending mail at a consistent pace. Not to mention yahoo changes their source code more times then one can imagine.
Regardless of whether or not the offer owner can email the leads is irrelevent, if they're doing a co-reg path those people are still making them money as they go along the path - but the advertiser doesn't pay the affiliate for that lead since they can't be emailed to in the future. That's still shitty. You can make upwards of $100 per user in a solid coreg path if you do it right and thats without sending a single email. Email submits use incredibly large scrub lists and supression lists to get out of paying for leads that they still bank on. If you think that even 10% of the emails on a supression list or emails that the advertiser is scrubbing are ones that are already in their system, you're surely mistaken. That's just another way of getting free leads at the expense of affiliates.
Great case study. Not trying to be a jerk but in the second day on the second image you had "Plase Conplete". Not sure if you wanted to misspell the words on purpose ;p
Anyone able to answer how long silverpath is delayed in registering clicks/leads? I just got into coreg.. and noticing a pretty long delay between clicks showing up in Silver Path when they're clicked on my LP.
Hey guys.
A few weeks ago I received an email from a marketer giving a link to a blog post (his blog) which has a video presentation regarding coreg paths.
The presenter talks about job traffic. He says in the presentation that affiliates only need two pages (already discussed here) but the last page has a prize (a ebbok, a video) that the affiliate gives to his leads. This wasn't mencioned before right?
He also states that the coreg companys have an algoritm that optimizes the offers for the traffic source.
I don't know if I can post a link to the blog post. Please tell me if it's ok.
The company's he talks about are: smileymedia, digipathmedia and the already mentioned silver path.
I want to start using coreg, it seems a solid way to make money, at least from what I saw in the video.
Regards
yeah post the link here
Ok here it is:
hXXp://www.gauherchaudhry.com/making-money-sending-traffic-to-a-co-registration-path/
I put the XX to be more discret.
Regards
Pretty Amazing this is! Ran it for 30 minutes and I'm already positive ROI. My tracking is jacked up though.
I get this under keywords in prosper202... anyone know why? Just a bunch of these. I'm not understanding how we are tracking CTR (from which page do we track this?) and how do we track CTR for the real offer at the exit URL?
Keywords:
YTMxNjQ4Mjc5NzR/PcyJpJeG9rRZLp8t+kgDFmOBkoT3KJRSwl
Not sure if this is already mentioned but ask rep what carriers convert the best cause there is definitely a scrub factor when running mobile. Its not open to all carriers. If you can target specific carriers or have it so you can pre-pop number and redirect it to a different partner based on carrier or a different offers lets say for example a Virgin prepay number comes in well then you would send them to something other than mobile co-reg or maybe you can find a mobile partner that takes that traffic.
I applied to SilverPath and GameTheory on Friday, it is now Thursday (with a holiday off on Monday) and I have heard nothing from either yet. How long do they usually take to sign up new accounts?
Yeah , try calling them or hitting up on AIM / SKYPE
Yeah I sent them a few different sites but still no response. I will call today
@aleonardo -- I responded to your request on Monday. Maybe it was marked as spam? Feel free to IM me at justinviveli on AIM
- Justin @ GameTheory
So I got approved with silver path and just started direct linking to their full path with gift card type offers, I have gone through about 500 impressions with no conversions. Any feedback as to the best targets for these types of offers?
@rsbpc123 there are a tonne of case studies and guides on the forum that go through explaining how to promote gift card type offers. Your best friend is the search bar in the top right corner
.
Thanks, I will get acquainted with my new best friend.
Mr. Green, Dan Henry, Bbrock32: what type of url/keyword targets do you use for Co-reg campaigns on LI? I know they averaged out to around 2.3 cents per view, but just curious what you targeted? Was it freebie sites, walmart related sites, etc??
thanks!!
Any idea how long it takes to get approved by Silver Path? I just sent the form, but was just curious.
Thank you
BTW great post
@successliv
I applied for the GT & SP this morning and i've already got accepted, when the guys respond to yizzer application send it in immediately. sorted yo!!
Nice job man. Thats money!