I am getting decent results from mobile games published on android. I use Admob for monetizing and I don`t do any promotion. How could I mix what I got going already with some STM knowledge?
Why don't you start analysing your app. Find out how much a download is worth to you. Break it down by country and carrier. Then you can see if you can build paid campaigns.
Wait are these your own games?
Yes they are my own games. I use Unity3d engine; I buy game templates from unity asset store and change graphics and make small adjustments.
They are not really good games that could benefit from a good retention rate, so it would be difficult to find such cheap traffic. One install is worth 8 cents.
Quick check - so you're making those figures from advertising within your games?
If you're asking about better ways to monetise your ad inventory, then I'd strongly recommend just treating it as another traffic source and starting to run campaigns on it. What sort of CPM are you getting from Admob?