Mobile Adult - Lander or Direct? (8)
I've run a couple of campaigns in mobile adult and in the process, have split test between a couple of landers vs going direct to the offer page (which looked pretty nice).
In both of my tests, going direct proved more profitable (contrary to my web & POF campaigns). I'm thinking it's possibly because those on mobile devices usually want things quicker. Not having to click through a survey and then fill out an offer page.
I'm just wondering if you guys have had similar results? From spying, I see most people still use a lander (and pretty much the same style). Not sure if it was a case of my landers being rubbish or things just being different on mobile?
Perhaps double check if your landers are light weight, load fast and show propperly on the targeted devices.
I don't run mobile adult so can't tell you anything specific about that vertical. However in general I would be happy if the offer works better with direct linking
Yes to the above. Load 388ms according to pingdom, responsive (thanks to macaw) and is a single page of standard "rules"...
I would double check, for me landers have always done way better than DL in adult both web and mobile.
Landers have also done better for me in general on anything mobile, especially dating.
At the end of the day though, the split test will tell you the answer.
Also note, your conversions could be a bit higher but the quality of your leads will probably increasy with a lander.
Yeah lander for sure, adult wap is quite competitive especially in the US. Landers give you an edge, but then it will come down to having good hosting and good relationships with the offers as well, but yeah lander has always done better for me as well. Quality is another topic thanks panicore, you have a lot more control over the quality of the user using little tricks on your lander.
Short term vs Long term
Thanks all.
Re-tested and indeed lander is doing significantly better than direct linking this time around 
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