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What happens if an advertiser is out of budget for the day? (12)

07-28-2014 10:11 PM #1 dennis (Member)
What happens if an advertiser is out of budget for the day?

So it's just an normal day in lead generation and leads come in as usual...
But sometimes between 9pm and 12am the leads are slowing down.
However, immediately after 12am the leads come in again...

I can't believe people at home are actually waiting til 12am to sign up.
And that's why I believe certain advertisers have a certain budget for the day.

Can anyone tell me if I'm right or wrong?

07-28-2014 10:21 PM #2 Humbleaid ()

Don't really understand your question here. Are you talking about the demand side (advertisers) or supply side (traffic sources)? Leads coming in is a supply side issue.

07-28-2014 10:29 PM #3 dennis (Member)

Hmm, I thought I was pretty clear

All the metrics are about the same (same CTR for banners/landers) and the traffic is coming in as it should.
But there are many days the conversions are getting much lower or almost none at all between 9pm and 12am.
But when it turns 12am (midnight) the conversions come back in immediately.

Because my title says: What happens if an advertiser is out of budget for the day?
The advertiser being the product owner, the one who fires the pixel, the one who gets MY lead (through the cpa company of course).

So what exactly do you not understand about this topic/my question?

07-28-2014 10:33 PM #4 cmdeal (Veteran Member)

I think you mean "pixel firing" and not "leads coming in" in your original post.

Leads come in whether a pixel gets fired or not.

07-28-2014 10:34 PM #5 angry old lady (Member)

yeah thats normal. its why a lot of traffic sources offer day parting. quality cant stay the same over a 24H period

normally I see 2 spikes within a 24h. the biggest around midnight local time for the country I am targeting

07-29-2014 02:52 AM #6 prof (Member)

I think dennis is suggesting the advertiser runs out of budget at around 9pm and then at 12am a 'new day' has commenced which means they stop scrubbing and the pixel begins firing again.

It's possible.

But it's just as possible (and likely) that nobody cares for signing up to the site at around those times for whatever reason.

Regardless, there's little you can do to get to the bottom of that other than respond to the data at hand and one way to do that as others have already suggested is to day-part.

You could also try to find an alternate offer with similar performance that you can test against.

You should also check you are pushing enough volume to the offer at these times to make your data significant.

Be sure as well to distinguish whether this is something you're seeing at a campaign level or with respect to a specific placement.

07-29-2014 11:32 AM #7 zeno (Administrator)

Affiliate networks may set a daily cap per affiliate or offer where no conversions pay out (regardless of if they happen or not) after a cap is reached.

Advertisers are more likely to set aside a monthly, rather than daily, budget to an affiliate network.

So, I think it is unlikely that an advertisers budget running out during the day is causing the issues - and if this were the case, I'd be pretty pissed off at my affiliate network for not telling me.

07-29-2014 12:38 PM #8 trafficforce (Member)

To me it seems you have prime data to use to better your overall campaigns. Rather than questioning why that 3 hour window is very low for leads, simply turn your traffic sources off in that timeframe and save your spend to outbid people on the hours you know you perform well. If it is consistently that way it seems a waste of time and energy trying to figure out why you don't get leads, I'd see the point if your ctr dropped and other metrics all dropped in line with this, but since they don't, simply set up day parting and move onto something else you can make money on.

07-29-2014 02:46 PM #9 johnaff (AMC Alumnus)

Is it that conversions(leads) are not coming in between 9-12, or that your pixel is not firing as often between 9-12?

Are all other metrics in line? (ie. same amount of clicks are coming in, conversion rates are within expected range, etc)

Has this always happened or is this a recent occurrence?

07-29-2014 03:15 PM #10 dennis (Member)

All I can actually say is that the conversions are lower between 9pm and 12am. And when the new day starts at 12am the conversions come in again.

07-29-2014 04:52 PM #11 caurmen (Administrator)

Dumb question - have you asked the network if there's a cap on the offer, either for you or across the network as a whole daily? There occasionally is, although it's rare-ish for it to be network wide, as Zeno says.

07-29-2014 05:03 PM #12 alexpte (Member)

Quote Originally Posted by dennis View Post
All I can actually say is that the conversions are lower between 9pm and 12am. And when the new day starts at 12am the conversions come in again.
As Zeno said, some offers do have daily caps, but there isn't any reason for your affiliate network not to tell you if they exist (have you double checked with your AM?) If there was an actual cap you would probably see zero conversions at the end of the day though.

Whether the offer is capped, scrubbing, not converting at these times or whatever, it makes sense to just day part the campaign.

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