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Mobile app tracking | Facebook (9)

07-28-2014 06:54 PM #1 jorgos (Member)
Mobile app tracking | Facebook

Hey guys,

(*Not sure if this should be posted in Mobile or Facebook*)

As an affiliate, I usually track mobile ad campaigns via iMobitrax or Voluum.

However, I'm going to promote an iPad app directly via Facebook app install ads, and I also need to measure metrics like LTV etc.

For this purpose, Facebook only allows selected mobile measurement partners: http://www.facebook-pmdcenter.com/category/mobile

Which one do you prefer? Is it true that FB mobile measurement partners cannot track Facebook ad clicks ?

Thanks in advance for your feedback.

07-28-2014 07:24 PM #2 iAmAttila (Veteran Member)

Is this app your app?
Or someone elses?
Are you promoting it through a CPA Network?

More info please

07-28-2014 07:42 PM #3 jorgos (Member)

Quote Originally Posted by iAmAttila View Post
Is this app your app?
Or someone elses?
Are you promoting it through a CPA Network?

More info please
Thanks for your feedback.

I'm in touch with a developer directly (not availale through a CPA network), and we agreed on promoting the app through FB app install ads. As a result, we'd need to track campaigns via one of FB mobile measurement partners.

07-28-2014 07:57 PM #4 yacht (Member)

I've only just started looking at these sdks, but from what I've seen I'd go with Kochava or Appsflyer just because I've seen them integrated with quite a few other products in my searching.

07-28-2014 10:11 PM #5 zeno (Administrator)

There will certainly be platforms that are made for tracking app installs through ads.

I haven't tested things myself, but can you not use FB's conversion pixels and drop in Facebook's SDK yourself (or get app devs to) rather than going through a 3rd party?

07-29-2014 12:38 PM #6 jorgos (Member)

Quote Originally Posted by zeno View Post
I haven't tested things myself, but can you not use FB's conversion pixels and drop in Facebook's SDK yourself (or get app devs to) rather than going through a 3rd party?
Funny, I've completely overlooked Facebook's SDK option, so thanks for the suggestion. For measuring FB installs + events, it certainly will do the job .

FYI, Facebook mobile measurement partners seem to provide additional core metrics like LTV, ROI, ARPU. And they also aggregate measurement across several channels (which will be required shortly), so I prefer to work with one of the listed partners.

Reference: Facebook SDK vs. partner SDK

Click image for larger version.  Name: fb_app_tracking.jpg  Views: 50  Size: 18.0 KB  ID: 2996

https://developers.facebook.com/docs...ps/measurement

07-29-2014 10:52 PM #7 deondup (Member)

You can use Appsflyer but its as high as 5c/install - just to see some additional data. Facebook's SDK is free

07-30-2014 01:21 PM #8 panthary (Member)

In my travels, I saw HasOffers solution: http://mobileapptracking.com/

Anybody tried them?

07-30-2014 06:58 PM #9 jorgos (Member)

Quote Originally Posted by panthary View Post
In my travels, I saw HasOffers solution: http://mobileapptracking.com/

Anybody tried them?
They were dropped by Facebook for holding on to user data too long ... :/

http://venturebeat.com/2014/02/12/fa...data-too-long/

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