Anything like LPGenius for Split Testing? (9)
I'm looking for something to split test tons of things at once, and be able to see them separately like on LPGenius.
I tried getting LPGenius to work for months, but something was wrong where 50-80% of clicks were not showing up compared to pages that I did not use LPGenius on.
I used the beta of LPOptimizer, which was nice to change a lot of things at once, but it was a bummer to not see the stats for each change individually.
Example:
Adult rules page
Things for split testing:
Woman (Woman1, Woman2, Woman3)
Headline (Headline1, Headline2, Headline3)
CTA (CTA1, CTA2, CTA3)
In LPGenius, you can see how each of these do individually.
With LPOptimizer, you have to split test 27 landing pages, so you need a lot more data to see how anything is doing. Not to mention a complete mess in CPVLab (50+ pages at once) when doing large volume campaigns
Anyone have some things to recommend on the best split testing system for large campaigns?
I don't want to sound like an jerk here, but are you sure you have enough visitors to even test all this at once?
Are you talking about multivariate testing? The ability to just test all those things at once and see which combination performed well and on top of that see which elements caused the performance increase? There are services such as optimizely and vwo.com which do these.
Originally Posted by trappedinabrowser
Originally Posted by dennis
We have been setting up 5-10 split tests daily on CPVLab on the larger campaigns (each split LP spends 100-200/day)
trappedinabrowser hit the term I was looking for - multivariate testing. Getting stats for variations combined and also the individual items.
Originally Posted by twoj
Sometimes back I tried it in CPVLab ( http://stmforum.com/forum/thread.php?id=167342 ) And you can have different kind of variations in one LP.
Hope this can give you an idea to implement in your LP
Assuming you've got the data, full-factorial multivariate (which is the term you're looking for) is pretty easy to set up in most trackers.
You just need a random number generator, a way to store the random numbers generated, and a way to display landing pages according to those random numbers.
The link qureyoon points out is a good example of how to implement it in CPVLab - it's equally easy to do in Prosper 202.
I did the Prosper version a while ago in my Tech Follow-Along, and it worked a treat.
Any good way to do this in
Originally Posted by twoj
You don't have to split 27 pages, if you want to test only the headline, just test like 4 versions, just with the headline being different, than enable the other versions on the fly.
CPVLab is made to work with lots of landers, maybe you are not used to test a lot, that's why it may look like a mess, but actually that's how it works(you can minimize/maximize the campaign data on the view). Also, even on LPGenius, to get indivual data on multivariate testing, you need the same amount of traffic/time to test them, it just it doesn't show you the combinations as landers.... it's not like with LPGenius you'll need less traffic/time to test..it's the same, just that you don't see/control the versions.
Let me know more about why you need so much to get individual data more than overall, since overall lander performance it's what really counts in the end and like I said, even if you get a headline performance in a multivariate environment, you can't really use it with 100% confidence on another landers/same lander with different content and still perform the same.
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