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Right Hand Side Image Size?? (19)

07-23-2014 10:15 PM #1 wildfing (Member)
Right Hand Side Image Size??

Anyone seeing that they are unable to use the old 110x80 size anymore?

I have a fairly new account here but unable to use anything but the new size..... sucky! Didn't think they were rolling it out till September, until then thought it was choice.


Anyone else got same issue?

07-23-2014 10:44 PM #2 zeno (Administrator)

They stopped you being able to use the old size some time in the last few weeks I believe.

Frankly I wish they had died sooner, although the new ad sizes seem quite expensive?

Also, they were 100x72 :P

07-23-2014 11:01 PM #3 wildfing (Member)

Much better CTR on old size and whatever 100x72 or 110x80 it's pretty much the same (I'm stuck in the past with 110x80)

The new ones are a bit more expensive yeah but im not a lover of the title below, i'm sure i'll get to grips

07-23-2014 11:27 PM #4 jimmymob (Senior Member)

I stopped being able to use my old ads 2 weeks ago I think.

And new ones have had the same or worse CTR for me and A LOT more expensive, so yeah... I'm not a fan...

07-24-2014 02:49 AM #5 redrummr (Member)

They should be cheaper for some people given that you'll be able to get a shitload more impressions than Newsfeed. Plus they are allowing more ads through that would not make it onto news feed due to being "weird"/clickbaity (and will get your account smacked). I would not submit ads in the resolution required for NF (or the one they recommend which is even higher for retina phones etc.) -- just submit the exact res required for the new RHS.

07-24-2014 07:31 AM #6 zeno (Administrator)

Definitely design your ads specifically for that placement rather than using NF-tailored images.

I did some initial testing and found priceerformance to suck so have left alone for now.

I imagine there will be some teething issues and audience response may take a while to smooth out, but if CTRs don't pick up.... that would be a big failure for Facebook.

07-25-2014 03:01 PM #7 jimmymob (Senior Member)

Oh, one other note too. The traffic seems very inconsistent. Where with the original RHS ads you would receive a steady stream of traffic (so long as your CTR was good) because of the limited space of these new ads, the traffic comes in bursts. But the end result is just less volume :-(

07-25-2014 06:00 PM #8 radgzc (Member)

I'm actually getting cheaper clicks but worse cvr.

07-25-2014 06:38 PM #9 jimmymob (Senior Member)

Quote Originally Posted by radgzc View Post
I'm actually getting cheaper clicks but worse cvr.
yes, my conversion has suffered too. Wondering if they are trying to categorize ads more, kind of how they've done with diet which means over saturation unfortunately. What's the point of letting us target interests if they are just going to target the ads however they want...

08-21-2014 06:30 PM #10 fbqueen (Senior Member)

For me clicks are way more expensive but the CTR is much higher. CVR varies and fluctuates a lot more as well...

08-22-2014 12:31 AM #11 zeno (Administrator)

Update: from my end I'm finding the clicks are comparable to the NF - CPMs much lower but CTRs also much lower as well.

However, I'm seeing revolting performance.

Similar NF ads, same targeting, getting something like 10% CVR on NF and nothing out of 70+ clicks on the RHS.

Da fuk?

So far, I just don't like them.

08-22-2014 12:42 AM #12 jimmymob (Senior Member)

Quote Originally Posted by zeno View Post
Update: from my end I'm finding the clicks are comparable to the NF - CPMs much lower but CTRs also much lower as well.

However, I'm seeing revolting performance.

Similar NF ads, same targeting, getting something like 10% CVR on NF and nothing out of 70+ clicks on the RHS.

Da fuk?

So far, I just don't like them.
Seems like the brilliance of RHS ads was that you could pick up relatively targeted traffic cheap. Since the new ads are in some cases 100x more expensive, they've lost their glamor.

And has anyone else noticed, they just aren't being shown that often. I guess it's more like TL, where you receive bursts of traffic, where as I use to receive a nice stead flow of traffic all day.

08-22-2014 02:02 AM #13 redrummr (Member)

Bundle the new RHS + NF. Better than bundling mobile + desktop. Same volume discounts and less of a performance hit.

I hate Facebook. But there will be light. You can farm and work accounts all year, as long as you have a 100k month doing diet/muscle every now and then, you're not doing too bad.

08-22-2014 02:10 AM #14 redrummr (Member)

Quote Originally Posted by jimmymob View Post
Seems like the brilliance of RHS ads was that you could pick up relatively targeted traffic cheap. Since the new ads are in some cases 100x more expensive, they've lost their glamor.

And has anyone else noticed, they just aren't being shown that often. I guess it's more like TL, where you receive bursts of traffic, where as I use to receive a nice stead flow of traffic all day.
Previous <1c CPC crew checking in. Dating used to be so easy. I got in 12 months too late and left a million on the table for that reason. Some nights I can't sleep dude. Lol. Wasted my time on POF.

08-22-2014 03:31 AM #15 MJDUB (Senior Member)

Quality has been extremely shotty with the new RHS, some days performance is good other days it's absolutely awful. I've done a lot of tests and so far it's pretty disappointing compared to the old old school RHS.

08-22-2014 04:23 AM #16 zeno (Administrator)

Guess it's NF4LIFE huh?

Also, FB recently changed their NF ad frequency capping - users who are not connected to your page can now see the same ad up to twice in a day (it used to be once).

09-03-2014 06:33 PM #17 MJDUB (Senior Member)

Has anyone else been testing the new RHS and having success? So far for me and others I work closely with it has been a colossal failure. Yielding low CPC's isn't an issue, in fact we've been able to get even cheaper clicks then we would of with old RHS but the quality just isn't there or something isn't clicking. Looking forward to hearing others experiences so far.

09-04-2014 06:16 AM #18 waylander (Member)

Quote Originally Posted by MJDUB View Post
Has anyone else been testing the new RHS and having success? So far for me and others I work closely with it has been a colossal failure. Yielding low CPC's isn't an issue, in fact we've been able to get even cheaper clicks then we would of with old RHS but the quality just isn't there or something isn't clicking. Looking forward to hearing others experiences so far.
I have been running RHS ads exclusively. However, the traffic to me is fking crazy to understand.

My best success has been CPM, bidding high. The CTR isn't good and the clicks are not that cheap, but my offer has been converting.

I got 2% CTR in right hand side today, but the clicks were not that cheap and the traffic volume was low.

Has anybody else noticed in power editor "Partner App Interstitials" And "Partner App Banners" as creative options? Is this new?

09-04-2014 08:44 AM #19 zeno (Administrator)

The Partner App placements is part of the Facebook Audience Network.

Basically, you can display your ads in app placements that Facebook have through their own exchange that they have made.

I believe it is mobile only.

I haven't tested it yet, one issue being you can't really get placement data and can do NF only and NF + partnered apps, so have to split-test both to get a comparison.

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