CPV Lab: Insanely high ROI's in my stats (4)
Hi STM-ers,
Since i've started with CPV Lab I get some insanely high ROI's in my stats. That can't be good 
I have reset the data a few times (when i changed the CPC costs because i'm bidding on CPM) but still the stats are insane.
Ads ROI: http://cl.ly/image/3L2B3j0p3X0t
LP ROI: http://cl.ly/image/2S3t0E3o0H0M
Offer ROI: http://cl.ly/image/0o320Y110p0z
My Questions:
A: Do one of you perhaps know why the ROI's are so high?
B: How come that the conversions, CR, revenue, P/L are also such high?
C: What is the best way to calculate the CPC cost when you are using CPM bidding? And how to implement this into CPV Lab?
Thanks in advance for your reply guys 
Are the conversion numbers accurate with your affiliate network?
Generally it's not a good idea to try to track ROI in your tracker - it's better to have a separate spreadsheet where you reconcile traffic costs and conversions.
The obvious problem to me is that your conversion data is wrong.
In many cases you have more conversions than clicks outgoing from your lander.
It almost looks as if you have the conversion pixel on the landing page so that every click is also a conversion.
So, fix your tracking error wherever it may be.
Because your data is messed up. It is mathematically not possible to have a unique visitor conversion rate of over 100%.
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