Gambling offer - looking for networks (and affiliates) (9)
A client of mine wants to promote gambling offer through CPA networks but it it's not as easy as it looked. A lot of networks I've contacted with didn't respond at all or they push only the same stuff as everyone else.
The question is: can you guys recommend (or contact me with right person) any networks that already have gambling offers or could be interested in getting one?
Are you guys are interested in promoting gambling offers (or have any experience in this niche)?
PS. It should be "I need more info" but I can't edit the poll ;]
I suspect you'll get some PMs! What sort of spend would your client be looking to put behind an initial test?
I used to promote gambling offers, but mostly went direct with the advertisers. (888, stars, william hill, party, etc...) They all got their own affiliate program, be prepared for very little to no options when it comes to tracking conversions accurately though.
Yes as Kabouter says gambling firms tend to have their own affiliate programs and the tracking although generally accurate it's not as transparent with subIDs.
Could take a look at Income Access - although they tend to be more unheard of firms.
Cheers
ex-affiliate manager for a few gambling companies 
The majority of affs are interested in making money. It doesn't matter what niche it is.
If you want an offer to go big by leveraging the mainstream affiliate herd, then show them what's possible. Provide value then you will stir up a tonne of interest.
A good example here: http://stmforum.com/forum/showthread...rt-in-gambling
I was really surprised on how hard it is to communicate with some of those networks… It almost looks like they are not interested in new advertisers or just getting paid by the hour and are not interested in doing any work (like replying to a message on skype).
@carumen actually I didn't get even a single one… We don’t have a set budget and we are going to decide on case by case basis. With CPA deal it’s pretty straight forward – there is average player value, set CPA client is willing to pay for qualifying player from certain region and as long as it’s not fake/stolen signup – there’s no budget limit. Other conversion points (signup, lead etc.) can be considered as well.
@kabouter I know that problem very well and I know it’s not an easy task to convince gambling operators to change anything in their backend. Most of them have some ancient systems they used to run 10 years ago and nothing has changed since then.
@nt2000 That’s where I'm focusing on: proper, reliable tracking. I was on every side of this business: managing gambling clients through agency, promoting offers as affiliate, working directly with casinos and I think that gave me a pretty good understanding of everyone’s needs and frustrations. I see no reason why each side can’t be happy and make profits.
@Mr Green Agreed, but gambling (especially casinos) have a very bad reputation. Almost by definition it’s considered a fraud operated by bunch of thieves and hackers. Gambling pay-outs are very high so running campaigns, especially at initial stage is very expensive.
It’s interesting what you've said about providing value, but I’m not sure where this community would see value regarding gambling, especially fjk87 covered the basis nicely.
@morgi666, Every affiliate loves seeing insight into campaigns. E.g A case study of the offer being promoted, showing data, and thought process of how the campaign was built and optimised.
Originally Posted by Mr Green
Visual images help a LOT!
Look at the things Ben does on the POF blog for another example. He's running a traffic source rather than an offer, but he generates a lot of interest in the platform by posting genuinely valuable tests, case studies, guides, etc.
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