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Installs Dating Installs Mobile Follow Along My 2932th Attempt at Mobile (19)

07-19-2014 04:35 PM #1 jimmymob (Senior Member)
Installs Dating Installs Mobile Follow Along My 2932th Attempt at Mobile

What's up everyone? So I've been working with 'The Appetizer' to try and break into mobile, and because of the systematic approach to things I've actually gotten a campaign marginally profitable. I'm running a US dating install on Android with Mundo/F5 called Skout. However, I'm running into some issues as a I try to optimize and improve my ROI, and that's where I'd like a little help.

Issue #1 - When I started the campaign, I set it up through Voluum because I thought if I want to add in a landing page later on, Voluum makes it easy to do that. However, I started just direct linking, just to make sure the offer works and gets a few conversions. I immediately noticed MASSIVE clickloss. It was about 66%, so basically only 34% of the clicks where making it to the actual offer. It appeared that the issue was in Voluum, because the clicks tracked relatively correctly on Voluum. So from Voluum redirect --> offer is where most of the traffic was going missing.

I solved this by direct linking to Mundo tracking link. It tracks correctly now I think, but I'd still like to use voluum eventually to rotate and split test networks and also because one of the networks has more cap, so I would appreciate some help figuring out what's going on here. Also with F5, desktops don't get redirected appropriately, so I can't direct link with them.

Issue #2 - So I've run traffic for a few days and looking at the ROI, I decided it time to try a landing page. I have few different styles of pages that I've used in the past for dating campaigns to test out with mobile/installs. But I also tested a survey style lander, and a page based around caurmen's "Simple Lander". And when that didn't work, I made another lander that was just a message box, that would only require 1 click on OK to redirect. Here are links to the pages that I've tested thus far:

Lander 1

Lander 2

Lander 3

Lander 4

Granted, I haven't run much volume to these landers, but the CTRs were so incredibly low (as in non-existent) it feels like a technical issue...

but only one of those click throughs is real, the other is me testing the link.

I'm looking for any ideas on why my landers suck so bad (apparently) and also help with the Voluum tracking/clickloss issues.

Thanks!

07-19-2014 05:37 PM #2 jennatalia (AMC Alumnus)

I just tried opening the landers on my phone. (Razr Maxx xt910)

The text is /very/ small.

07-20-2014 07:35 AM #3 caurmen (Administrator)

Hmm, yep, that does look like a technical issue on the landers. I take it the same traffic is converting on the offer?

Did you include the viewport tag in the lander? That's the usual reason for seeing tiny text.

Voluum click loss - have you contacted Voluum tech support? They may have some suggestions. What redirect method were you using? Some people have seen major click loss with double meta refresh.

07-20-2014 02:11 PM #4 jimmymob (Senior Member)

Originally Posted by jennatalia

I just tried opening the landers on my phone. (Razr Maxx xt910)

The text is /very/ small.

Thanks, I hadn't considered that. I had checked it on a Samsung Tab and iPhone only.

Originally Posted by caurmen

Hmm, yep, that does look like a technical issue on the landers. I take it the same traffic is converting on the offer?

Yes, same traffic that's converting, just cloned the campaign and changed the link.

Originally Posted by caurmen

Did you include the viewport tag in the lander? That's the usual reason for seeing tiny text.

Yes on the first lander.

here's the code on that one.

Code:

<head>
<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" />
<title>Get Location with Skout</title>
<style>
body {background-color: #222}
.container {background-color: #eee; border: thin red dotted; margin: 0 auto; width: 96%; text-align: center;}
.image{width:80%; max-width: 80%;}
html {font-size: 12pt}
h1{ font-size: 1.5rem;}
h2{ font-size: 1.2rem;}
.css3button {
	font-family: Arial, Helvetica, sans-serif;
	font-size: 2rem;
	color: #ffffff;
	padding: 2% 5%;
	background: -moz-linear-gradient(
		top,
		#53fc53 0%,
		#007311);
	background: -webkit-gradient(
		linear, left top, left bottom, 
		from(#53fc53),
		to(#007311));
	-moz-border-radius: 10px;
	-webkit-border-radius: 10px;
	border-radius: 10px;
	border: 1px solid #00b80c;
	-moz-box-shadow:
		0px 1px 3px rgba(000,000,000,0.5),
		inset 0px 0px 1px rgba(255,255,255,0.6);
	-webkit-box-shadow:
		0px 1px 3px rgba(000,000,000,0.5),
		inset 0px 0px 1px rgba(255,255,255,0.6);
	box-shadow:
		0px 1px 3px rgba(000,000,000,0.5),
		inset 0px 0px 1px rgba(255,255,255,0.6);
	text-shadow:
		0px -1px 0px rgba(0,0,0,1),
		0px 1px 0px rgba(255,255,255,0.2);
text-decoration: none
</style>
</head>

<body>
<div class="container">
<h1>Currently <b>47</b> Women Waiting to Meet</h1>
<img src=bg.gif class="image">
<h2>To See Location Agree to Rules and Install Skout</h2><p style="text-align: center">
<a href="http://track.savemyandroid.com/click" class="css3button" aign="center">Agree & Install</a>

<div style="text-align: left; margin: 0 auto"><ol><li>I Understand I may know the women that use Skout from work or other places.</li><li>I agree not to discuss with those I know the women I meet with Skout</li><li>I understand that using Skout to find the locations  of women on Skout binds me to these terms and conditions.</li></ol>

</div></body>

Originally Posted by caurmen

Voluum click loss - have you contacted Voluum tech support? They may have some suggestions. What redirect method were you using? Some people have seen major click loss with double meta refresh.

Just sent them a message, so I'll see what they say. I was just using 302 redirect because I thought it was the fastest. I have also had issues with double meta refresh in the past on desktop traffic, so I don't really use that one.

07-20-2014 03:28 PM #5 h0mp (Member)

Nothing wrong with your landers on Galaxy S5.

lander 2: Question 2 of 4 doesn't make sense to me. Also, hot chicks' ages look a bit off. Minor stuff and nothing serious.

I can't view the image you put because imgur is being blocked by ISP. Censored

But.. what is your traffic source?

07-20-2014 03:51 PM #6 jimmymob (Senior Member)

Originally Posted by h0mp

Nothing wrong with your landers on Galaxy S5.

Good to know, thanks.

Originally Posted by h0mp

lander 2: Question 2 of 4 doesn't make sense to me. Also, hot chicks' ages look a bit off. Minor stuff and nothing serious.

Good point now that I read it, it's kind of awkwardly worded. I'll probably change it if I figure out why no one is click through on any lander.

Originally Posted by h0mp

I can't view the image you put because imgur is being blocked by ISP. Censored

But.. what is your traffic source?

Here you go:

Click image for larger version.

Name: stat image.jpg
Views: 70
Size: 11.9 KB
ID: 2960

Thanks for the input!

07-20-2014 05:01 PM #7 h0mp (Member)

Thanks for the pic.

Not a lot of traffic but even with that little traffic on a 'regular' traffic source, I would expect more clicks on your landers.

I'm not suggesting but I feel like there's more "bot" traffic lately than usual.
Are you able to identify your traffic? As in time stamps, IPs, unique click IDs, unique visit IDs, OS, OS version, device model, anything?
You'd be surprised how many garbage there is.

The first thing I do lately is check the garbage content level before spending any more time on a campaign

07-20-2014 05:17 PM #8 jimmymob (Senior Member)

Originally Posted by h0mp

Sure,
here's a CSV with some of that data. It doesn't look particularly suspect to me, but maybe I'm missing a red flag.

Weird that it's converting on my direct linking campaign though (although I still could be getting junk, no doubt and that alone could dramatically improve my ROI)

CSV

07-20-2014 05:56 PM #9 h0mp (Member)

Can't tell much from that CSV besides that CTR is basically non-existent and you work with quite el-cheapo traffic

From this, I'm guessing you are not buying relevant / targeted traffic + a good amount of true crap. For $0.01 clicks, your sample is very small btw.

Getting leads from direct traffic could mean people are acting on impulse and your landers could actually be stopping them from doing that.

07-21-2014 11:06 AM #10 caurmen (Administrator)

OK, one thing that is probably hurting your CTRs massively: your lander loads very slowly, according to Pingdom.

I just tested it twice on tools.pingdom.com/fpt and it was taking over 3 seconds to load each time in the US. That's basically death for a mobile lander.

Where are you hosting it?

07-21-2014 01:27 PM #11 jimmymob (Senior Member)

Originally Posted by caurmen

wow, yeah that sounds like a problem, if not the problem

This URL is on a vps @ digitalocean, I concealed my actual url though which is hosted with Beyond Hosting

http://thefbapp.com/skout/1/

07-22-2014 10:36 AM #12 caurmen (Administrator)

Can you PM me your actual URL? I'll run a speed test on that and see what the results are.

Or alternatively, give it a go yourself and check the results!

07-22-2014 01:08 PM #13 jimmymob (Senior Member)

Originally Posted by caurmen

Can you PM me your actual URL? I'll run a speed test on that and see what the results are.

Or alternatively, give it a go yourself and check the results!

It's actually

http://thefbapp.com/skout/1/ 876ms
http://thefbapp.com/skout/2/ 9.4 s
http://thefbapp.com/skout/3/ 2.82 s
http://thefbapp.com/skout/4/ N/A (can't be tested I guess, but this one is just an alert box/redirect)

I would think the first one would be fine and at least get a few clicks.

07-22-2014 04:31 PM #14 caurmen (Administrator)

Yup, the first one looks good.

I'd test the first one only over a larger volume and see if your click problem persists.

Also try testing a really, really simple lander. I tend to use a straightforward question: "Do You Want To Meet Single Women On Your Phone?" YES/NO. If no-one clicks through that, you've either got terrible mis-targeting problems, dodgy traffic or a technical issue.

07-22-2014 08:38 PM #15 jimmymob (Senior Member)

Cool, I'll give this a shot.

Testing this out:

http://thefbapp.com/skout/5/

07-22-2014 09:58 PM #16 kalius (Member)

Error 400

Visit data was missing when handling click: URL parameter 'voluumdata' is missing.

Got that error on all of them when clicking thru the offer

07-22-2014 10:04 PM #17 jimmymob (Senior Member)

Originally Posted by kalius

Error 400

Visit data was missing when handling click: URL parameter 'voluumdata' is missing.

Got that error on all of them when clicking thru the offer

Yeh, with Voluum if you don't use a tracking link to get to the landing page then you get that error when you click on links.

07-22-2014 11:09 PM #18 chayes (Member)

on your multi-page lander the final page buttons say "See Location". That doesn't seem like a strong CTA to me. Maybe add a geo script at the top of the page saying 3412 girls in _____, ______ are single and want to meet local guys like you! Then change the button text to something that will cause urgency or get a really high CTR.

edit* checked on my phone (motorola XT886, wind mobile) and the buttons break out of the frame: http://s22.postimg.org/w8vbwdqg1/Scr...56_png_jpg.png

07-23-2014 04:23 PM #19 jimmymob (Senior Member)

Quick Update:

I ran a little bit of traffic to
http://thefbapp.com/skout/5/ and did get what appears to be 1 legit click through (1/189) from mobile, so I'm going to test some more traffic and try to make the pages a little slicker without loading heavy images (a challenge for me).

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