Same Ad, Different Accounts, Vastly Different Results...WHY? (5)
Same Ad, Different Accounts, Vastly Different Results...WHY?
Hey guys. I'm new to the forum and new to Facebook marketing so be nice 
I've been running this Facebook campaign on a 5k account I have for a couple weeks now. I got up to about 4k a day in spend running internationally and didn't want to increase the budgets anymore because I felt like my demo wasn't big enough so instead I expanded the offer into the US. I ran a test ad with a $400 budget and got some very nice looking 12 cent clicks! I was pretty excited so I fired up my 2nd account with the intention of putting this same ad on it and then scaling up. Much to my dismay, when I put the ad on the new account, suddenly my clicks were 24 cents! Same image, copy, bid, budget and targeting. Thinking that it might be a glitch, I canned the ad and ran it again the next day. same results! I tried yet again for a third day and nothign changed. Meanwhile, the original ad I created on the other account kept running at 12 cents. The CTR was almost double on the original account.
My Demo size was pretty big, like 5 million people. I used CPC bidding on both accounts and bid the same per click, running the ad on mobile only. Both Facebook accounts are running on separate IP addresses/computers. The only thing different besides obviously the Facebook accounts themselves was that I ran each account to a different landing page URL (with the same landing page though).
Does anybody have any idea what might cause this to happen? I am so confused and lost!!! 
My situation: Same ad, same account, vastly different results. Demo: 8 million
I can't understand Facebook anymore.
Complex ad delivery algorithms, variable audiences, ads sensitive to performance history in CPC mode, possibly some account-level differences that FB won't reveal. FB is complex cf. buying a banner at the top of a website.
If I wanted to scale something, I would just clone the campaign on the initial account.
I have experienced the exact same thing. Five of us were running a private offer (diet niche) with a $1k day spend, with the EXACT same image, text, targeted demo..everything. Unfortunately, our results were far from exact. Lucky for me, I was in the break-even category.....but after running it for a few weeks, trying to tweak and get the results of the two guys who were making $1k/day in profit, I moved on.
FB is the beast that cannot be tamed.
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