How do you target a new country? (3)
Sometimes when things go well for one country you may think that the same thing (or something related) may work well in another country also.
However, the fact is that it doesn't work that way...
Who's in the adult scene for a while knows that everything you try get ripped almost instantly.
This gives many people somehow the idea that it's fine to do this.
And this is also the reason why repeated porn website visitors get a disease called "Ad blindness"...
I've seen ADs that I created over a year ago still floating around the web.
How do I know this?
I'm an AD thief myself.
Although I don't like to do it, it's the fastest way to see what works in a country without spending to much time.
But does this approach always work? Hell no!
I targeted a new country this week and started of with 8 different landers and 100 banners or so.
I've put the banners and landers in rotation (10 banners at a time) and 3 landers at a time.
You would think that when someone was running a banner for over 100 days it would be profitable... right?
Again... wrong!
There are so many factors for a banner/landing page combination to work.
The biggest (outside) conversion factor I've seen is the weather.
My girlfriend works in a flowershop.
One day they get 40+ customers per day and the other day just 5. (with the same weather type)
How come? If you know the answer I'm sure she likes to buy you a coffee 
The weird thing is that without people know eachother , they for some reason decide not to go somewhere.
In this case the flowershop.
But the sime thing applies in almost every other niche.
One day you have 40 conversions and the other day (same banners/landing pages) you've got 5.
This factor makes it really difficult to target a new country.
And this opens another question... How long should you test a banner / landingpage.
And if it fails for one day, do you throw it away?
Do you look at campaigns at a daily basis, weekly, monthly ?
Anyway, I hope I've opened a nice thread where people (you) will share their experience with starting new campaigns in whatever country.
What's your approach and why etc.
Thanks,
Dennis
Do you look at campaigns at a daily basis, weekly, monthly ?
It is true, scaling from one country with profitable ad/lander combo to another might not work, but the possibility of it working is what makes it worth it. Once I get a really good combo going, I will scale it through as many countries as possible, yes of course some won't work, but chances are some will and over time that will be very lucrative to you, especially in the adult world as the scaling horizontally is virtually endless.
I've learned that affiliate marketing is super fast paced, your campaigns work one day and gone the next, so I never waste an opportunity of a great campaign and milk it for all its worth. It is quite hard to manage everything, and a lot of the time things can go under the radar, but I found that having a super simple approach allows you to run the volume, without stressing too much over the smallest things, if a campaign is sucking your money for a few days in a row, I would pause it, but I try to focus on the countries that have the most volume as some of the smaller ones aren't worth the time.
80/20, Don't boil the ocean!
To be honest, if I'm moving in to a new country, the first question I ask myself has nothing to do with banners, landing pages or angles.
It's "Does this country have offers that convert?"
If the answer is no, then no amount of creative optimisation will save you.
The industry is heading in a direction where you're looking at shorter and shorter campaign life cycles.
The key is to get access to offers that convert, get access to them fast, and milk them hard.
I think the only way to really neutralise the burnout is to be the guy that causes it.
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