Hi guys, I'm trying to figure out where the issue is with my click stats. I have the following:
Traffic Source: Tapit
Targeting: mobile carriers in UK
Traffic source clicks: 325
Neverblue: 216
I looked at voluum and the stats look fine (visits are coming from right country, right platform, no wifi traffic).
Seems like a big drop from tapit to neverblue. I read on another thread that voluum tracks raw clicks (is it raw visits too) and neverblue would track uniques but it still seems like a pretty big drop. I assume UK is a well connected country but never tested out carrier traffic only. Is this type of loss acceptable?
Man, i've been having the same sorts of problems. For the pros here, would you generally recommend the less number of redirects, the better? There seems to be no avoiding click-loss from one redirect to another.
Also, anyone know the most common causes of click-loss, and what we can do to prevent it?
Less number of redirects = good.
294 to 216.. but how many with dupes included? Tick show dupes at Neverblue and use that number - it wouldn't be at all surprising if there where 270 or so.
This kind of click loss will happen and the biggest chunk will come from Cake being kinda shitty in terms of connectivity.
Hrm, so my
That's normal click loss.
What you pay for is really something determined by the traffic source, there is no norm.
If you are running mobile, you can be 100% guaranteed that you will get many clicks from the same apparent IP and be charged for them as unique clicks.
Because they generally are.
Mobile carriers aggregate traffic through their data center IPs so at any one time 1000 people might be browsing from their smartphones with the same carrier-determined IP, but they are unique users. Unfortunately some platforms aren't designed with mobile and this fact in mind.
Up to 20% is expected click loss, higher than that you need to start worrying.
Thanks for the clarification guys!
In my opinion, this is mainly caused by the different way that platform counts the clicks (Unique or Gross)