** 6 WEEK IM INTERNSHIP SYLLABUS: Full Details REVEALED for YOU to Copy and Learn! ** (38)
** 6 WEEK IM INTERNSHIP SYLLABUS: Full Details REVEALED for YOU to Copy and Learn! **
Every summer, our UK office runs an internship programme for some of the sharpest university students and recent graduates in the world.
For the interns, it is a pretty sweet deal.
- During the course of the summer, they get a crash course about Internet marketing, from setting up servers, to setting up trackers, to creating landing pages, to creating angles, to generating ads, to testing ads, to optimising conversion funnels, to launching new online businesses.
- We bring in faculty and guest speakers from Google and McKinsey, other partners and clients, as well as other subject matter experts and thought leaders (including several folks from STM who I cannot thank enough!) in the field.
- We equip all the interns with a Kindle HD with 25+ books on various aspects on marketing, business management, and problem solving that they are required to read, and we even give them funds of US$X,XXX to run new campaigns.
The cost to the interns?
Absolutely NOTHING.
While about half of the program is very specific to the verticals and geographies that we serve, the other half is pretty much applicable across vertical industries and geographies. I believe many people (especially newcomers) will find this part of our syllabus to be quite helpful, and as a result, I am sharing this part (in a slightly edited format) with the entire STM community for everyone's benefit.
This is the level of knowledge that we would expect our new employees to have BEFORE starting work for us.
- Day 1: Introduction to online marketing, performance marketing and direct response marketing
- Day 2: Introduction to different media channels and different types of ads
- Day 3: Introduction to different commission methods
- Day 4: Discussion around the digital marketer mind-set and toolkit
- Day 5: Photoshop seminar
Second week: Basics of running a campaign and basic campaign optimisation with focus on Mobile.
- Day 1: Students are introduced to their first offer, given budgets to spend, create basic banners with Photoshop and set up their first mobile campaigns.
- Day 2: We review initial efforts and discuss the concept of an "angle". Students set up a second campaign.
- Day 3: We go over the basic math of lead generation, as well as looking at specific reasons why some elements of a campaign may not work.
- Day 4: Question-and-answer seminar for interns to ask questions that have cropped up from their first week mobile "bootcamp".
- Day 5: Analysis, problem solving and optimisation of campaigns
Third Week: Server Administration, Landing Pages, HTML, basic CSS, basic PHP, Google Adwords
- Day 1: Students set up a dedicated server and install Apache, MySQL and PHP.
- Day 2: Students add landing pages to their mobile campaigns, using Adobe Muse.
- Day 3: Students add Google Analytics and use basic PHP to allow tracking of leads on their campaigns, echo variables, and add other interactive elements.
- Day 4: We introduce offers revelant to Google and students learn how to create landing pages with forms that work under Google constraints
- Day 5: Seminar from ex McKinsey consultant on entrepreneurship. Preparation for Google Adwords certification Exam
Fourth Week: Tracking, Split-testing and Statistical Significance, Conversion Rate Optimisation And Copywriting with Focus on Google and Facebook
- Day 1: Interns take Google Adword certification Exam. We introduce various trackers. Students install it on their servers or set up online and update their campaigns to include it.
- Day 2: Interns set up Google accounts and Facebook accounts. Introduction to bidding, ad design, optimsation and targeting on Facebook vs Google.
- Day 3: Interns optimise Google and Facebook campaigns. We cover statistical math including confidence intervals, split-testing tools and statistical significance.
- Day 4: We cover the principles of copywriting, and students create additional landing pages for their campaigns on these principles.
- Day 5: Interns analyse and refine Google and Facebook campaigns. We look at the overall art of conversion rate optimisation, and introduce concepts like lead quality, funnel optimisation, and cohort testing.
Fifth Week: Experiment Design, Group Work And Campaign Management
- Day 1: Students take third party Facebook Ads certification exam. We look at the roots of rationality and the scientific method, including hypothesis generation and experiment design. We also introduce the group projects.
- Day 2: Students learn methods for idea generation and initial validation, including brainstorming, mindmapping, and various critical tests.
- Day 3: We look at productivity techniques, time management tools and how to (and how not to) manage your to-do list.
- Day 4: We cover group work, including why it's so powerful, how to disagree and how to generate and challenge ideas as a group.
- Day 5: Interns begin group projects on one of 4 specific areas
Sixth Week: Traffic Source Safari: Email, Display, RTB, Retargeting, Content, Video and Emerging Sources
- Day 1: Display. Students learn the basics of a display / media buy network (to be determined) and launch a campaign there with budget for existing offers.
- Day 2: Email. Students learn about email marketing best practices and launch an email campaign there with budget for existing offers.
- Day 3: RTB and Retargeting: Students learn the basics of RTB and retargeting and launch a campaign on RTB/retargeting platform with budget for proven offers.
- Day 4: Content and Video: Students learn the basics of content and video marketing (session at Google's offices)
- Day 5: Emerging Sources: Introduction to emerging traffic channels and international opportunities
Damn I would like to do fifth week, days 1-5
I'd like the list of those books
Internet Marketing in the Hyperlane, thats a very comprehensive rundown would love to see the list as well
This should also point out to experienced marketers that they actually know a hell of a lot more about all of this than they realise.
That looks pretty sick!
Can you post the list of the books, I wonder how many of these I have read.
You must get a huge amount of applications, it looks like a superb program.
I know your posts probably cover a lot of the material listed but I'd love to see your expanded views on these:
Day 4: We cover group work, including why it's so powerful, how to disagree and how to generate and challenge ideas as a group.
Absolutely sick!
"Facebook Ads certification exam". Interesting, didn't know they had one.
Originally Posted by afilia320
- Problem Solving 101
- Thinking Strategically
- Competitive Advantage
- Innovator’s Dilemma
- Co-Opetition
- High Output Management
- The Lean Startup
- The Goal
- The E-Myth Revisited
- Influence
- Predictably Irrational
- Made to Stick
- 22 Immutable Laws of Marketing
- Ca$hvertising
- Tested Advertising Methods
- Selling the Invisible
- Yes! 50 Lessons From The Science Of Persuasion
- Landing Page Optimisation
- How to Win Friends and Influence People
- Emotional Intelligence
- Getting Things Done
- The 7 Habits Of Highly Effective People
- The Startup of You
- Crucial Conversations
- Lean In
- Type Talk
^^ Great list, added a few to my never-ending list to read!
Problem Solving 101 is one of my new favourite books....simple, straightforward techniques that you can apply to any situation.
Damn cm! I'd PAY to go through this.. and you can keep the kindle 
Originally Posted by cmdeal
Originally Posted by Mr Green
That said, yes, it is a lot of work. We deliberately overload and stretch the interns.
For us, we use this programme primarily as a very long, 3 month, job interview. We want to keep those interns who can not only learn the subject matter very quickly but can also manage demanding workloads and multiple projects.
It is easy to fake your way through a 30 minute job interview. It is almost impossible to fake your way through a 3 month bootcamp.
How can we register/attend?
Originally Posted by romubrug
Originally Posted by Mr Green
(Full disclosure: I was involved with designing a significant part of this program in conjunction with cmdeal, his staff, Zeno and others - it's the reason I'm currently in London as I'm teaching quite a bit of it in person.
And yes, it really is a rather awesome program - I'm learning a fair bit too from cmdeal and the other people involved in the course!)
^Kudos
Had a meet up with cmdeal last week in town and I'm very surprised by the content of the course being offered to the interns!
It's really generous for cmdeal to share this out with us affiliates here because I believe there are a lot of things we can learn from/benchmark when comes to hiring staffs for our company. Since majority of the affiliates (including myself) is not from the business background, we often overlook many things, for example, employee qualifications...
I've picked up a lot every time I have a conversation with cmdeal. And kudos for the 100% transparent course details!
P.S. I totally have no idea how am I suppose to finish the list of the books in that period of time...
Originally Posted by romubrug
It is really designed as both training for our interns and a very long job interview and screening process for us, so that we can make sure we get the best employees who can add value from day 1.
That said, I think if you are self disciplined enough you can teach yourself many of these topics. At least you will have a structure and a plan to follow. You won't get the group interaction, but if you are resourceful enough, I am sure you can organise a group of affiliates to work together on this based on the syllabus.
Best of luck to you!
Whit a knowledge like this, why a person should work for you and not for himself ?
People with these skills should become millionaires in 1-2 year. Do you pay millionaires salaries?
Awesome program.
Originally Posted by sanbenedict
The inclination I had was to compartmentalize as much as possible. But it seems that the syllabus does exactly the opposite of that, touching on almost every aspect of the IM business. Any insight as to why that is?
@sanbenedict - lots of reasons why people might not want to be entrepreneurs, but appetite for risk is one of them.
An awful lot of people don't want to take the risks associated with starting their own businesses - and particularly with starting lead gen businesses. Risking your own money, working alone rather than as part of a team, having to have all the skills needed to run a sustainable business rather than just some of them - it's not for everyone.
Originally Posted by lone_wolf
Not Adwords specialists. Not Facebook junkies. Not ad designers. Not tracking gurus. But all of these.
A good performance marketer generally has a holistic understanding of the many aspects of internet marketing.
@cmdeal - I'm going out on a limb here, but did you target that brand of people known to be "insecure overachievers"?
Super hard workers, super smart, always had everything planned out around their life. The type of people who are driven by fear of failure, and desire for status.
Originally Posted by Mr Green
One of the main mistakes that people make (and I have been guilty of this many times myself) is thinking that everyone else in the world is driven by the same motivations as them.
So as entrepreneurs, we naturally think that everyone must also want to be an entrepreneur, work for themselves, "be their own boss" and all that. At worst, we may even look down upon people who don't want to think or act or hustle like we do.
The fact is, the entrepreneurial life is one of high risk, potentially high reward, and high probability of failure. Even among the tiny majority of all startup businesses that get venture capital funding every year, 90% of them will still fail, about 8-9% will become decent businesses and 1% will become a massive success. These are really tough odds, and they are not for everyone.
What we try to offer is an employment proposition where employees can learn many new things, work with other bright people on interesting projects in a positive environment while being paid fairly for their work. That is a proposition which is attractive to many people, and those are the people we specifically look for, and not really whether they are insecure or not.
Originally Posted by alexpte
Very short, extremely actionable, and applicable to pretty much all aspects of life (and not just affiliate marketing).
This is an absolutely amazing resource. Thanks for sharing cmdeal!
Just out of curiosity (not lack of things to do), what would a more technical book be that's included for the internship?
Originally Posted by bitbyte
Most of the books focused on training people to think in a very special way, versus specifical technical skills.
BTW ... in case anyone is interested, zeno and caurmen served on the faculty for this programme last summer, and zeno has adapted many of the best and most relevant parts of this internship programme for the 6 Week Affiliate Mastery Challenge course http://stmforum.com/forum/showthread...cipants-Wanted! that he is currently running for a 100 or so STM members.
I have been dropping in on some of the 6WAMC sessions since zeno asked me to provide him with feedback, and I must say for that people aspiring to be full time affiliate marketers, 6 Week Affiliate Mastery Challenge is REALLY outstanding.
In addition to zeno's incredibly clear teaching, there are contributions from Dr Ngo, Tim Tetra, John Alanis, Caurmen, _mcr_ as well as Mr. Green, Stackman, bbrock32 ... pretty much an All Star Cast, a Who's Who's of Superaffiliates ... a privilege which we did not offer to our interns.
I'm actually part of 6WAMC and see the similarities! So far it's jam packed with goodies, and I can only imagine what's in store for the next 4 weeks. Big props to Zeno and everyone who are involved.
Hey guys. Does anybody know if I can pay to do this course? Im totally new to Internet Marketing and I'm not a graduate.
I don't believe so, no.
But you could hope for another run of the 6-week AMC course, run by STM!
When is that opening up again?
Even if this course costs 5000 dollars it would be worth it. I thought I learned all I could from reading the posts on this forum but watching those videos and precisely how to setup everything is another thing entirely.
Any dates for the final version? Also any ideas on the fees being charged?
I believe that there will be more news soon!
Originally Posted by Mr Green
@cmdeal: amazing share. Thank you for such generosity. Completely agree with our own personal filters not matching those of others..... unfortunately not many firms do take time to understand employees personal motivations... those that do, just clean up when it comes to talent retention.
May I ask what your retention rates are like, after you have selected who you want to stay? And drop-out/ rejection rates after, say, a year has passed?
Originally Posted by ProgramTrader
They have all scaled up a very steep learning curve at a truly awe inspiring speed, and in fact, several of them are now heading parts of the business that do well over 7 figures of revenue.
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