Dropping FaceBook Bids (33)
I know somewhere it's been mentioned but I always spend 5-10mins searching for the post and never find it so figured I would make a new thread about it to get the definitive answer where everyone can see it 
I believe the post said that after 100 or so clicks it's ok to drop the bid 20% less than the suggested (is this max or min suggested?)
Anyway I've been curious how far you can drop them because take this campaign for example, the stats are from today so far:
I'm currently bidding $0.64 and as you can see my avg cpc is 3-4 cents, the suggested bid is 5-8 cents.
I didn't see the benefit of dropping my bid to say 3-4cents when I'm paying that already - or would that drop the actual cpc to maybe 1-2 cents?
Thanks
Hand over your campaign to me! lol
Anyhow I made a post on another thread. My CTR's were good when my bids were high and I was seeing higher conversions but as soon as I dropped my bids lower I noticed a pretty big drop in CTR's and conversions.
That's what I was worried about, I've left them as they are and the CTR has improved on all of the ads again, those 4 running all have cpc's of 0.03 now. Determined to hit penny clicks though, this is the cheapest traffic I've ever had from fb.
thats the post you are looking for
- You don't want to lower your bids until you have at least 100 clicks on an ad
- Once you have 100 clicks per ad, lower your bids 10% less than recommend by facebook (on that ad). Once you have 300+ clicks on an ad, lower your clicks to 25% less than suggested by Facebook.
- So currently your bid is 0.40 cents, unless you have over 100 clicks on an ad, your bid should be what Facebook recommends otherwise you risk not seeing impressions.
Hope that made sense
The end point is, once you have a lot of clicks to an ad, you can lower you bids by roughly 25% less than suggested bid price and still see tons of impressions.
Thanks for that, no idea why I had so much trouble finding it - looked in every facebook thread I'm sure.
In 2 minds still of the actual benefit of reducing the bids if I have a good ctr anyway and paying 3cents when their recommended if going to be around .05-.10 or so.
Beautiful CTR!
So what you said is pretty much my rule of thumb and i've been following it forever.
100 clicks or so per ad, and then you can start dropping bids. Usually 20% is the safe zone for getting the cheapest clicks possible while still receiving traffic.
The benefits of dropping it 20% is the reason you said. Your suggested bids at 5-8 cents, if you bid 4 cents, your 'likely' to get 1-2 cents clicks! So thats why you want to drop it. It's also best to drop right away and get the 1-2 cent clicks while your CTR is extremely high, then up your bids later when your CTR decreases a bit.
If you just want MASS traffic and are doing 200% ROI, then you can leave it at 64cent bids, but even then i'd still recommend dropping your bids 20% or so under suggested because cheaper clicks can only mean more $ in your pocket.
What you could do:
Choose 1 ad, write down it's current CTR. Lower the bid for that 1 ad 20% lower than suggested bids and have all your other ads continue running as well. Run for a day, and track the % each ad dropped in %. See if the ratio of the drop for the 1 ad you lowered bids for is > than the other ads. If not, test 1 more day, and if still good then lower ads across the board?
Very very nice Rich!
No matter what you decide to do in the end, I'd suggest dropping the
bid for just ONE of the ads first to see what happens.
If it works, drop the bids for all the rest.
If it doesn't, at least you've only "damaged" one ad, that's what I would do.
Hey all, thanks for the input. Yeah I might try dropping 1 ad in that campaign to see how it goes. Just an update in that campaign as of today, I have 5 ads on 3cents cpc and 1 on 2cents now getting closer to those penny clicks!
@ Rich...I can only assume that's not dating traffic, eh? What country are you targeting mate?
na its not dating targetting a couple of countries - I'm seeing my main success on UK traffic.
Just an update on some of the things I'm doing on FB.
I was running 3 campaigns with 1 taking up the majority of the spend (like 90%) and the CTR has been decreasing gradually with the avg cpc being roughly 4-5cents each day. I'm not sure if it's just an off day or the time in the country I'm targetting but the cpc is fairly higher today (still early in ther timezone though).
As of today my daily limit is now $500/day (the increments I went through if anyone is interested was $50, $250, $350, $500 - hoping $1k+ next)
I have 2 more campaigns fully uploaded, active but paused from the start ready to launch today as I was waiting for a higher budget and have like 2-3 more to upload to try and get ready for this week. To be on the safe side I've only really been uploading around 30-50 ads each day to ensure I don't get flagged for perhaps using automation - not sure if that's overkill but gradually getting through them if I can get a full campaign up each day to which so far they seem to be approving first time.
^^Next spend limit is $750, then $1000.
After that, you'll have to call for a manual approval to increase passed $1,000.
Oh yeah, Rich, sounds like it's a GREAT idea for you to share with us a few of FB techniques that gets those CRAZY CTRs. What'd ya say?
Follow this and i swear you can see CTRs of 0.6+ with ease.
http://stmforum.com/forum/showthread...-Amazing-CTR-s
^^ Pretty much what Stack said... when you are mainly concentrating in one niche you begin to see what type of images perform well. When I launch a new angle I'm pretty confident that the first day at least will crush it - I usually get clicks around 3-4cents on newly launched angles.
I just have to find a way to keep them for longer as sometimes they die out on the second day. I was curious about day parting on FB, I've read that you should never pause campaigns? What do people do about this? I've found that after midnight the CTR's drop a fair bit until the following day around 9am or something. I guess I should keep it running anyway and just keep getting more images etc as it's in profit pretty much throughout the day.
If you track bad profit numbers overnight, instead of pausing just lower your daily budget for your campaigns to $5 or $10 (overnight).
Originally Posted by stackman
@hd2010 Well in this example rich was trying to figure out if when you lower your bids, does facebook give you shitter ad priority equaling to lower CTR...
So there's no equation.. i was just offering him a way to test and see if his theory of lowering bids = lower CTR is true or not.
I cant find the thread about this but it's relavant to this topic.
Anyway I know you said to drop bids by like 5-10cents an hour instead of a big drop once I reach a decent number of clicks, does that mean although you probably will be losin g money do you just wait it out?
For example say I need 15cent cpc and its currently on 25cents on avg, my bid being 0.60 or something - do you just keep dropping it to like .50, .40, .30, .20, .15 every hour until you reach the target number although in the first 4 hours it will be probably still be paying more than the 0.15 cents needed?
Just trying this method out, will be good if volume keeps up because it's spending a fair amount of money with each update but might take a good few hours to reach my target so it's just eating up profits etc.
Also another question I have - when I dropped the bids down a fair chunk traffic slowed down but still gets a good amount per day, I did notice though that I can't just replicate that and have more angles running, it doesn't seem to send traffic to them all. I was hopin I could like throw up 20 angles with low ish bids after it's established it's ctr and that with them all running it would build up volume that way - I take it that's not the case?
Beautiful screen shot!
If your trying to run lets say 5 (instead of 20 -- because 20 is too many lol) angles for a campaign all with the same demo, you'll definitely want separate campaigns. and even with separate campaigns your account may realize your targeting the same demo, and traffic may not fluctuate to all your campaigns properly especially if the demo is small.
Did that last bit make sense?
Yeah cheers, I didn't think to lower my daily budget lol I was having it on $2500 and blowing through $20/every update so was getting abit worried - I'll deffo try this on the next launch which will be today to be honest.
In effect I'm targetting the same demo as in age but they do differ in gender and keywords so I guess the only time they overlap is if people have both sets of keywords or something in their profile.
For your daily deals what kind of ctr's are you seeing to get clicks for <10cents?
lol np, i miss things like that all the time!
If it's diff gender and keywords, then it's a diff demo
For 10 cent clicks, depends ofcourse, but around 0.4% - 0.6% CTR, it changes drastically though. I have a newish campaign of mine which has a small demo so I'm spending relatively small but I'm seeing 4 cents clicks with 0.6% CTR right now.
How low did you get your clicks on that ad that had 1% CTR? (from another post)
Managed to get that down to around 1-2cents I believe if I remember rightly. That's the one ad I did the test on and reduced bids - it's not performing like that at anymore but it is a good 2-3 weeks old but it's still only paying around 8cents cpc on avg with some decent volume. That one runs on autopilot now whilst I'm working on getting others up and running.
Nice, yep but nothing like the 2 cent clicks!
Originally Posted by stackman
^ oh i was saying 0.4% - 0.6% = much lower than 10 cent clicks (i worded it weirdly)
0.1% CTR = usually 0.25 - 0.40 cent clicks
Stack, I am running a german gaming campaign. I usually followed your bidding strategy going down once you reach 100 clicks. Now I started at 0.45, got 123,855 impressions and 261 clicks giving me a CTR of 0.211 with a CPC of 0.12. So I lowered the bid to 0.35...Now if I click that ad, facebook suggests a bidding price of 0.16-0.25. Should I follow their advice and drop my bid even more? Any help would be appreciated.
Hey, yep definitely! If Facebook is suggesting a bid of $0.16, then you bid $0.11 or $0.12, and you'll see prob 6-8 cent clicks!
get those bids down ppvnewbie! you got a nice ad ctr
Originally Posted by stackman
I can drop it to 0.47 or a few cents below 0.47? Would this be ok before I get the initial 100 clicks? And If I do drop the bid that much do i go back to dropping the bid about 7-9 cents after that until I can get it as low as possible?
So right now I have an ad that had .7 CTr and had 50 clicks, and cpc was $.03 but my bid was $0.4. CTR dropped down to .45% and i dropped my bid to .2, then .13, and then .6 and that's when fb stopped giving me traffic. Right now suggested is .06 -. 11 CPC, and my bid is .08. Can I lower the bid because i'm getting some a good CTR, but conversions are sucking. How much should I lower the bid to. FB avg cpc is $.06
Originally Posted by nyc
I can drop it to 0.47 or a few cents below 0.47? Would this be ok before I get the initial 100 clicks? And If I do drop the bid that much do i go back to dropping the bid about 7-9 cents after that until I can get it as low as possible?
So no matter what whether it's before your ad gets clicks or not, you can always bid the lower minimum bid (in your case $0.47 or a few cents lower).
So that's step 1
Step 2
Wait for about 50-100 clicks, then see if your suggested bid went down, (usually it will). Then you can lower your bid by 20%
Step 3
Wait for about 150 clicks or (but make sure it's at least 1-2 hours after you've launched your ads) and check your suggested bid again, it should have gone down again, then you can lower your bid by about 20% again.
@dan
Whats your current suggested bid, and current CTR?
Also how many clicks have you seen to this ad and whats the reach of your demo?
I just need those 4 things.
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