Questions after launching this "test the waters" campaign (4)

Hi all,
Launched a direct linking campaign on lead impact yesterday just to test the waters. Got a few questions now and need help from those more experienced:

1) According to lead impact, impression was 133 which cost me $3.33; BUT according to P202, there were 153 clicks and the cost was $1.53...

Questions: whose stats are more reliable? I've heard other people saying LI tends to over charge but in this case it seems p202 records more clicks???

2) in P202, one of the keywords shows [no keyword].

Question: I only used 5 URLs as keywords, how come all other four URLs showed as keywords except one?

here are the screenshots:
http://i54.tinypic.com/2q0rjls.jpg
http://i54.tinypic.com/2s1tyzo.jpg
http://i51.tinypic.com/av68m9.jpg

any help would be much appreciated!
(p.s. tried several times to upload images as attachment without success. even resized images to meet the maximum size requirement. still unsuccessful...）

It's quite common for there to be click discrepancies of ~30%
but yours looks much higher.

No idea why LI logs more clicks than Prosper, but the cost
for LI logs more adspend too, so it all looks logical

Anyways, since you're PAYING Leadimpact, the truth does
not matter, you must watch your costs in LI, and work the
lost clicks in as part of your cost.

Besides that, of course make sure your webhost doesn't
make the problem worse, make sure you're running on a
decent server.

Most of the time, you'll need to test everything to ensure they work well. Once you've got your tracking link given by prosper, you will need go test them in your browser to see if the links work correctly. I usually do this and in prosper report it often give me 'no keyword' for the links that I entered directly into my browser, because no variable is being passed into the t202kw= there.

However, if you see there is a high volumenof traffic coming from 'no keyword', then I am pretty sure you did not set up your destination in your PPV network properly. But in your case I don't think this happen because you manage to track the keywords aren't you?

Originally Posted by topgun

Hi all,
Launched a direct linking campaign on lead impact yesterday just to test the waters. Got a few questions now and need help from those more experienced:

1) According to lead impact, impression was 133 which cost me $3.33; BUT according to P202, there were 153 clicks and the cost was $1.53...

Questions: whose stats are more reliable? I've heard other people saying LI tends to over charge but in this case it seems p202 records more clicks???

2) in P202, one of the keywords shows [no keyword].

Question: I only used 5 URLs as keywords, how come all other four URLs showed as keywords except one?

here are the screenshots:
http://i54.tinypic.com/2q0rjls.jpg
http://i54.tinypic.com/2s1tyzo.jpg
http://i51.tinypic.com/av68m9.jpg

any help would be much appreciated!
(p.s. tried several times to upload images as attachment without success. even resized images to meet the maximum size requirement. still unsuccessful...）