When do I really cut ads? (4)
I was using the method of cutting ads, if it hit 2x the payout with no CVR, cut, but what do I do after that??
I want to know for sure which ads to cut without thinking twice about it, after it's been converting 2x the offer payout.
I was checking out the part 10 guide for help using the min and max CVR, but my numbers got me so confused.
1. If the max CVR is lower than the min viable CVR, cut the ads?
I'm testing every 10,000-15,000 Impressions, but I keep getting
min and max possible CVR of 0.0001 - 0.0002 or sometimes 0.0000 - 0.0006.
I'd set my CPM and made the min viable CVR to match up with the max CVR,
sometimes I end up loosing money than profiting, or breaking even. I'm guessing it's
because on the min CVR being 0.0000?
Should I cut these or keep because of the max CVR being around .0003-.0006?
2. Can I use the min viable CVR calculator to determine my Bid?
3. How would I determine the max viable CVR? If that's possible.
4. If the max CVR of the ad drops to match evenly with the min viable CVR, would adjusting my Bid lower help this or just cut? I would see something like 0.0002 dropping into 0.0001, both max CVR and min viable CVR would be evenly at 0.0001.
If anyone can help me please..
If the Max CVR is lower than the minimum viable CVR, yep, kill 'em.
You ideally want the Max CVR to be waaaaay higher than the minimum viable CVR - indeed, on a profitable campaign the Minimum CVR will end up higher than the Minimum Viable CVR.
There's no such thing as a maximum viable CVR - would you be upset if you ended up making 20x your money back? 100x? The higher the CVR the better. Obviously 100% is a ceiling, but other than that...
As for bidding - depends on the traffic source. What source are you using?
Thank you for your answer and reply caurmen. I really appreciate that, I just thought up some new ideas I'm going to test next 
I'm using Traffic Junky.
Looking forward to hearing about your results!
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