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Lander with 0% CTR? Wtf???? (10)

07-12-2014 11:52 AM #1 afilia320 (Member)
Lander with 0% CTR? Wtf????

Hi folks

I have a UK campaign that has been running slightly profitable in leadbolt. I scaled that campaign on decisive with the same creatives and landing page. Out of 600 clicks generated by decisive, ZERO people clicked through the lp. The lp ctr for traffic coming out of leadbolt, on the other hand, has been a stable 28-30%

Does any one have a clue on why this weird behavior on decisive? All traffic is wifi/app.

07-12-2014 03:29 PM #2 Mr Green (Administrator)

Hmmm that is super weird. Is traffic coming from one particular app or site? Have you test the link you are using for decisive yourself?

07-12-2014 03:34 PM #3 afilia320 (Member)

Most traffic was generated by 3 pubs, which I blacklisted already. Yes, the link was tested in an android device, which is the target platform.

07-12-2014 03:54 PM #4 superboi (Member)

decisive... should really ban or "TALK" publishers that generates low quality traffic...

when I was running decisive camps... they have way too many publishers that have suspicious traffic...

07-12-2014 03:57 PM #5 afilia320 (Member)

Is that it? Anyone else traffic fraud with this source before?

07-12-2014 04:01 PM #6 superboi (Member)

I am not saying fraud...

they do have some good nuggets...

but based on experience... you need to be sharply focusing on blocking publishers that gives you crappy traffic... and BLOCK THEM FAST!

07-12-2014 04:01 PM #7 afilia320 (Member)

Agree. Thanks

07-13-2014 08:28 PM #8 stackman (Administrator)

I would love to see this page

All i can think of is a coding/server error that didnt show the page or cta/link wasn't working..

07-15-2014 09:19 AM #9 zeno (Administrator)

How are you tracking?

Have you tested the banner > LP > offer flow to confirm clicks get tracked and flow through successfully?

07-17-2014 11:02 PM #10 johnaff (AMC Alumnus)

Quote Originally Posted by afilia320 View Post
Hi folks

I have a UK campaign that has been running slightly profitable in leadbolt. I scaled that campaign on decisive with the same creatives and landing page. Out of 600 clicks generated by decisive, ZERO people clicked through the lp. The lp ctr for traffic coming out of leadbolt, on the other hand, has been a stable 28-30%

Does any one have a clue on why this weird behavior on decisive? All traffic is wifi/app.
A few options:
1) The traffic from the 3 sources is spambot/fraud traffic.
2) your CSS isnt showing properly on peoples phones.
3) you didnt setup your tracker or your links properly.

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