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Experiencing Click Loss with Mobile Campaign - Pls Help! (5)


07-11-2014 01:17 PM #1 socialdanny (Member)
Experiencing Click Loss with Mobile Campaign - Pls Help!

Hi STMers,

In one of our Mobile campaigns we are seeing a ton of click loss.

- We are direct-linking to the offer.
- Traffic source is Adwords.
- Tracking via imobitrax
- Offer via F5 ([WAP] Dolphin Browser - CPI - Android)

Adwords shows 16,336 clicks, imobitrax shows only 12,631 clicks, and F5 showing only 8168 clicks.

Where do we would start troubleshooting this problem? We looked through the logs/reports but didn't see anything that jumped at us.

Thanks
Danny


07-11-2014 02:00 PM #2 Adamw (AMC Alumnus)

Hey Danny,

I'd ditch iMobitrax (unless you want to clear your click database every day) and sign up for Voluum.

Also run a report in F5 to include duplicate clicks... this will show you how many clicks are actually being sent to Cake. I believe their platform considers "duplicates" as the same IP (someone correct me if I'm wrong here).

But definitely check your server and see if it was overloaded


07-11-2014 03:18 PM #3 socialdanny (Member)

Thanks buttonedup. I will look check for dups - when you say server you mean imobitrax? Since we are not using any LPs, we generated Url from imobitrax.

Also are you suggesting ditching iMobitrax because you've experienced issues like this?

I really appreciate your feedback.


07-11-2014 03:45 PM #4 Adamw (AMC Alumnus)

Anytime man! For the server, I was referring to your hosting environment that you setup iMobitrax on.

And yes, although at 16k clicks we weren't, but mobile is very click intensive, and the setup of the database structure (having one click DB) isn't built to scale, and as it fills up with data, redirects & viewing stats can become slow/timeout.

I'm not a db/server guy but this is one of the things explained to me when we were having to empty our click DB every day.

Voluum is free (for now) and much more scalable... best solution IMO


07-11-2014 04:07 PM #5 socialdanny (Member)

Thanks buttonedup. We'll look at Voluum. And also I'll did into we server logs


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