The appetizer (Mobile cookbook) thread - HELP (33)
I am following the mobile cookbook - the appetizer. I created the 4 different campaigns as told on this guide, but decided to paused them because after 300 clicks i had no conversions and the money was draining.
After no conversions, should I give up and pick a different offer?
I want to make sure I'm on the right track, would like some guidance please.
I want to make sure I'm on the right track, would like some guidance please. Here are some numbers for each campaign:
Feedback appreciated!
Hello. Please give some time for us to answer. Don't bump the thread every 20 minutes as we are all in different GEOs.
Is that a proven offer? Did your AM recommended it? Why did you go to the most saturated market of the world (USA)?
Those are my questions to start with.
Hey ServandoSilva,
1. Is that offer proven?
My AM recommended, how can I know if it is proven?
2. I picked the US market because it seems easier. What other country would you recommend?
3. What is a good dating offer to focus on (for a new guy)?
thank you!
1. Yeah. If your AM recommended it because it's converting well and has volume, that's good.
2. Based on the appetizer recipe, don't choose USA because it's super saturated.
3. Don't know. Let others chime in.
Anastasia Date is an oooooold offer, and one that's likely to be moderately tricky to get converting on mobile. It can work, but it wouldn't be my first recommendation for a new affiliate.
Definitely move on to another offer - ask your AM for other recommendations.
Thank you Caurmen. My AM recommended Lovoo - Android - CPI - BR. payout $0.32. I'll following the appetizer guide again. Talk later.
I'm launching a different campaign: [WAP] Lovoo - Android - CPI - BR, 0.32 payout, AND I'm waiting for decisive to approve my ads. 
. In the meantime, I don't find an option on decisive that targets a specific gender. Since all my ads/creatives are targeting men (they have pics of girls), I wonder how this is going to come out. Can I target only males on decisive ads? Thanks
Nice!
You can't target men only directly via Decisive, but you can do it pretty effectively via placement culling. For example, the audience for thechive.com is mostly male
BTW, when running dating, keep a REALLY close eye on your placements and look them up if they're running significant volume. We recently had an issue where a straight dating campaign spent an irritating percentage of its initial spend on Grindr ads. For some reason they didn't convert too well
Caurmen, by "placement culling", do you mean: 1.Go into each site that's getting the clicks and find out if it has more male or female audience? 2. Find out if that particular site has significant volume?
If yes, what is a good way to do that.
Thanks
More or less, yes.
You can make some reasonably sensible assumptions. For example, TheChive posts pictures of pretty girls in a state of partial undress. No prizes for guessing that one's a mostly male audience and thus worth trying as an individual placement for a dating campaign. (Of course, it still might not work, and you should still cut it if so.)
Likewise, Grindr is a dating site for gay men. If you're running straight dating, that one's clearly a dead loss.
A lot of other placements will be less clear, so those you'll have to watch for CPC and CVR and cut them on that basis - in other words, if they aren't working or they aren't getting clicks, cut them.
1. What exactly are placements?
2. On decisive live reports, is handset the same as device?
3. You say: "If any of your banners (listed under "Creatives" in Decisive) have a CPA greater than 1.5 times your offer payout over the duration of the last $15 spend, blacklist them." Banner 1, 4 , and 6 have a CPA >than 1.5 offer payout, but they have conversions. Should I still Blacklist them?
Placements can be found in either "app" or "site" - they're the apps or sites on which your banners are appearing.
Don't blacklist your banners until you've culled your placements and then run some more traffic.
Handset and device are indeed the same.
caurmen, you're practically a wraith :P
From what I got then, you run some traffic, cull the placements, run some more traffic, then cull the banners.
The secret spice is, how much traffic you run in the first round to have a significant enough placements number to cull? And then how much you run in the second stage to finally cull the banners?
Originally Posted by adpro
If you see any placements spending way too much early on and making nothing, definitely don't wait to cut those.
I'm definitely starting to see the matrix.. Thank U STMs for guiding this newbie ass. This is how the data looks so far after running traffic for a few days.
I would like to make sure I got this right. Pretty much at this point I have and should continue to:
1. Blacklist all carriers that are spending more than 3 times the offer payout, and have no conversions?
2. What if for instance (offer payout=0.32cents, spent=$1, AND has 1 conversions,) I continue to let it run right?
3. Continue to Blacklist handsets, placements, OS version according to the rule: "if the spent is 3 times greater than the offer payout"?
4. Blacklist ALL banners that have a CPA 1.5 greater than offer payout. For instance, if offer payout equals .32cents, banners with CPA greater than .80cents should be immediately blacklisted?
5. I still think i'm at a disadvantage because on decisive, I can't target MEN only, since my ads are targeted to that gender. In order to do "placement culling" when I googled the sites/aps the sites are game sites, which I assume most of the audience are males, and the apps are hard to tell whether they are male or female targeted. What is the practical way to "placement cull"?
6. My ROI is the same as CPA?
7. All this optimizations on decisive are happening under "All time" in "reports", not today, yesterday, or whatever else...?
8. Is the main goal here to get the CPA lower than the offer payout, so I gain profit? For instance, OFFER PAYOUT=0.32. In this case, CPA above 0.32 I'm loosing, and CPA below 0.32 I'm profiting?
Thanks for the clarification and feedback!
1. I'd give carriers a bit more than that (maybe 7x payout) but after that, yep, blacklist.
2. Yep.
3. I'd blacklist placements, but not handsets or OS version, according to that rule.
4. Yep, that works. Remember to replace them with new banners immediately.
5. Follow the placement culling rules, and also look into your top apps and sites and exercise common sense. For example, if you see Grindr, blacklist it.
6. ROI = (Payout - CPA) / CPA
7. Fine for now, but keep an eye on that - once you've been optimising for a while, you'll want to start using more recent data.
8. Yes, that's correct.
Hope that helps!
After blacklisting the none profitable placements/sites/ apps/ads/IOS version/carier, I lost the volume and still not getting any profit. I'm hardly getting any traffic. So, I think is the time to move on to a different campaign. I'm going to try this same offer but in a different country (Spain). Hope my Spanish come to hand. After collecting some date on my very first campaign, I feel I have new things and I'm going to take this as part of my learning curve. The data is still pretty much the same as the previous^^^. Hope I'm making the right decision, and all feedback is appreciated, as always!
That sounds sensible.
If you optimise and lose a lot of your traffic + profitability doesn't improve, you likely have an issue with the banners/angle/LPs/offer simply not working well enough.
Moving to another campaign is the best way forward.
Hello, I am having a hard time finding mobile-mainstream dating-non US-offers with payout less than $1. (as recommended by this appetizer guide)
Any ideas where/which they are? I have an account with F5media, Mundomedia, neverblue.
Is switching niches too often a bad thing?
Thanks
The dating vertical generally has quite high payouts due to the monetisation strategies.
Avoiding offers due to a payout of not <$1 is a bit silly - this was just a suggestion for the guide, not a cardinal rule.
And yes, switching niches can create an environment of "lacking focus" but can also form a part of testing... just don't just traffic sources and niches every week.
Testing dating, and gaming, and sweeps on Decisive, for example, is a reasonable plan.
Yep, it's OK to go a bit above $1. What sort of payouts are you seeing on mobile dating offers? If they're around $5 or so that might be a problem, because you'll need to increase your initial testing budget, but $1.20 or so should be fine.
So, I tested a Mate1 offer this time, and after about 800 clicks, o got no conversions. (Traffic source decisive, smart CPM bid $1.30, offer payout $1.15)
Would you mind shedding some light on what I'm doing wrong in terms of creatives, traffic source, tergeting, etc..? MANY THANKS
Chat creatives often convert poorly (but high CTR usually) and give low lead quality.
Get Instant Access may be misleading if there is a sizeable sign up form.
However, getting 800 clicks let alone 2000+ like in your data, and not a single conversion, suggests the offer is the issue!
Can you confirm how many turned up network-side? Have you asked your AM to investigate?
You should also test the entire funnel yourself, register/convert and find out exactly where the conversion point is -- and that it works!
Hey Jamie. I suggest you ask your AM to send you a top offers list to you every week.
Sort the offers based on top revenue or top CR, look at the average EPC against payout.
Next, once you've selected a few offers you wanted to test, ask your AM a few questions about those offers.
Usually I don't ask for recommendation (unless AM tells me "the top guy is earning tons of money by running this offer" then I will run) because I only believe in numbers which I can see and analyze based on my experience whether is it worth to test.
@Zeno, @Marcustkw, thanks for the advice. On the network side i got 2406 clicks, 0 conversions. I'll assume an issue with the offer, so I'm moving on.
So far, I have launched about 5 mobile dating campaigns and had no success. My best campaign (Lovoo Br) has generated about $70 in revenue. I'm still optimistic about learning and hopefully finding a winner offer.
I would like to focus only in the dating niche on the mobile platform until I get profitable; however, Im having trouble finding low paying offers on non US countries. Most of the offers I find are around $4, which means more testing budget. Any ideas where to find dating-mobile-low payout-non US offers?
Should I switch niches and start testing the top offers?
Try network like Adsimilis. They have a lot of dating offers.
At Advidi we offer all dating offers available, while many exclusive, as well as some nice tools to monetise them. Feel free to contact us
I'd stay focused on your top offer right now. Make Loovoo profitable, then scale it before you move on to other offers and other campaigns. You've got a potential winner here, now it's time to squeeze out the juice.
Anybody know how to direct link a Peerfly offer and Decisive?
For instance, what else should I add to this url: http://trkur.com/tk?o=12555&p=111790, and what would the final url be to postback into peerfly?
Figuring out the subid structure and tokens for different networks is something you should really get a handle on - it's very important, arguably basic stuff.
A quick Google of the term "peerfly tracking" brings me to this post - http://www.lukepeerfly.com/prosper20...rsion-tracking
The affiliate URL has &s1 in it, so their structure will be ...&s1=something&s2=something_else&s3=etc
Just like with Cake.
So, add {{{bidhash}}} after any one of those supplementary subids.
Later in the blog post the postback URL is mentioned and the token they use is %subid1% - thus this is the format you can expect to have to put into your Postback URL to Decisive.
To be explicit,
Ad URL:
hxxp://trkur.com/tk?o=12345&p=67890&s1=campaign_name&s2={{{bidhash} }}
Postback URL in Peerfly:
hxxp://win.crwd.io/convert/%subid2%
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