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Adwords? (12)


07-10-2014 03:15 AM #1 nzbryant (AMC Alumnus)
Adwords?

Given that for Adwords you can't use a one page lander, or link to a one page sales page (as far as I can tell) does anyone still use Adwords?

Yes, one can build a site with multiple pages, but you would only do that if you know an offer works. I also presume there would be conversion leakage as people may surf the site rather than on-clicking to the sales page.

So, does anyone still use Adwords, and how?

Thanks


07-10-2014 04:21 AM #2 Smaxor (Veteran Member)

Can build a site with many pages, just add another page when you want to test promoting something new.

Top Reviews or Consumer Something. Just build pages and content on. Maybe add a blog.


07-10-2014 06:02 AM #3 iAmAttila (Veteran Member)

And make sure you have terms of use + privacy policy on the bottom, they are in love with that stuff.


07-10-2014 02:40 PM #4 ringpartner (Member)

We use Adwords a lot, for internal buys and our publishers. However, our goal is to drive the users to the call extensions, not to the landing pages.

We've been using one-page landers, with only a phone number, for quite a while now. However, we got a site suspended yesterday, but it's very unclear why.

So, yes, people do still use Google and for us it works well. However, for other campaigns, I think there's a lot more traffic elsewhere.


07-26-2014 07:50 AM #5 nzbryant (AMC Alumnus)

All - when using Google (or Bing I believe) the Destination URL has to be in the same domain as the Display URL. Therefore tracking is not possible right?

Google says: "While the destination URL doesn’t have to match the display URL, it should be in the same domain (like www.example.com/shoes). For this reason, Google's policy is that both URLs be within the same website (meaning that they share the same domain)."

Voluum has a tracking URL beginning: http://rd7gk.trackvoluum.com/.... - which would be the destination URL - so won't be in the same domain as the Display URL of an ad (as you are not going to display that).

Please - am I missing something here, or is this correct?

If correct - how do you track Adwords and Bing?

Thanks!


07-26-2014 12:17 PM #6 atom64 ()

you can use tracking with adwords but you must be careful
you are not allowed to rotate landers and are not allowed to use any redirecting rules
all your traffic must go from A to B like it would go with a plain 301/302 redirect.
if not you will get banned for cloaking (their support actually say you are cloaking)

the QS of the site and domain will be the actual site you are being redirected to (must be 301 or 302 redirect, not sure about DMR)
using own domain tracker like cpvlab is more recommended because of the footprint in destination url.


07-26-2014 10:57 PM #7 nzbryant (AMC Alumnus)

Thanks. Sounds difficult. For example if sales page is on domain 'bigboat.com' (for example), I cant show that in the Display URL as my destination URL will be different (so that I can track). So i have a custom domain, say 'johnny.com', which I use for display and destination URLs, then I redirect to the sales page at bigboat.com....?


07-28-2014 03:36 PM #8 ringpartner (Member)

Yes, as long as your display URL is bigboat.com and the end destination (where the user lands after the click) is bigboat.com, you are good.

You can set johnny.com as your tracking URL in the destination URL field.


07-28-2014 03:43 PM #9 affiliatespub (Member)

Quote Originally Posted by ringpartner View Post
Yes, as long as your display URL is bigboat.com and the end destination (where the user lands after the click) is bigboat.com, you are good.

You can set johnny.com as your tracking URL in the destination URL field.
but it is not a good choice,from our experience.
better your tracking domain also is bigboat.com, you can install im to your doamin bigboat.com, then your tracking url will be bigboat.com


07-28-2014 10:04 PM #10 zeno (Administrator)

Quote Originally Posted by affiliatespub View Post
but it is not a good choice,from our experience.
better your tracking domain also is bigboat.com, you can install im to your doamin bigboat.com, then your tracking url will be bigboat.com
There are limitations to how you can combine tracking systems with a live website.

A brand advertiser is unlikely to mess with a tracking system running on the same domain as their real website - e.g. Nike.com isn't going to have a tracking system installed on the server also hosting the root domain nike.com.

My point is, I don't think the destination URL means anything - the final destination and the display URL need to match only.

If it were anything else, it would imply Google either a) doesn't comprehend the existence of tracking system or b) expects everyone to use on-page javascript tracking.


07-28-2014 10:18 PM #11 nzbryant (AMC Alumnus)

Thanks all. If only the FINAL destination and the display URL need to match - then we are in business. I will test it and hope I am not banned!


07-29-2014 11:29 AM #12 caurmen (Administrator)

I did some research into this recently, and both the research and practical experience strongly suggest that you'll be OK here - Google is cool with redirect-based tracking.


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