30 Days - Time to Bribe Zuckerburg (11)
What's up Ladies & Gent's!
This is going to be a combination of a follow along, a accountability reminder, as well as a "mastermind/help" discussion thread. Any advice is obviously very, very much so appreciated and I'm looking forward to having some awesome success.
My Background
Currently, I run a software/info marketing business. It does rather well, although as much as I love what I do --- I want to do something different. I've already ran multiple successful Facebook campaigns on various topics, but have never "dedicated" myself as hard as I'll be doing over the next 30 days. Besides that, I know quite a few people on this forum actually use the software I sell (maybe that'll get me some extra help! 
).
My Vertical
- I'll be running diet / health / supplement offers.
- I'll also be running Clickbank affiliate offers behind landers / squeeze pages whenever I need a slight break from the health stuff.
Things I've Done
- Setup tracking with CPVLabs
- Bought multiple domains for landing pages, etc.
- Setup multiple Facebook fan pages (beginning to post organic content to please King Zuckerburg)
- Signed up for a multitude of CPA networks, but I'll be focusing more around 1 offer since I personally know the owner
- Have roughly 100 ad creatives ready to go for the NFD, MOB, & new RHS formats
Week by Week Breakdown
My Goal
- Building a sustainable funnel and business in 30 days, and being able to have a net profit of $3,000.00 at the end of 30 days.
My Investment
- I can spend anywhere from $1,000 to $5,000 depending on the numbers I'm seeing. I can go higher, but I'd just need to see the numbers. 
I'm very, very open to advice or ideas you might have that'll make this a success. No matter what they are, please share!
Thanks for reading, and I can't wait to get it all going!
P.S. Zeno I'd love to chat with you sometime on Skype. I've heard you're a bit of an expert on Facebook around these parts.
AFAIK, FB is really difficult with the verticals you're choosing. But good luck anyway!
Zeno will give you far more insights about this soon
Originally Posted by servandosilva
Zeno will give you far more insights about this soon
P.S. I'm also pretty compliant with my landing pages. I don't let stuff dip into the "dark side" until it's a little ways into the funnel.
Diet / health / supplements is generally risky territory on Facebook.
Read F of the advertising guidelines - https://www.facebook.com/ad_guidelines.php
Read the part in my FB guide about geo-redirection and make 100% sure you have tracking/redirection perfected.
Make sure the offers you are running are clean... A lot of diet/health offers are fine but Facebook is just really fickle about these verticals. Even product owners who work directly with Facebook run into issues...
Originally Posted by zeno
Originally Posted by servandosilva
Zeno will give you far more insights about this soon
P.S. I'm also pretty compliant with my landing pages.
There's tonnes of safer verticals - I think I listed a few in my guide somewhere.
Gaming, daily deals, retail of many varieties, unique lead gens, etc.
Sorry it's been a few days since I updated this, been a crazy week between car issues to landing pages and the list goes on and on...
Anyways let's get it going!
Update #1:
The first few days have proved interesting. I've tried a few different creative types as well as traffic objectives.
Let's start off with the stuff that hasn't worked...
Here's the 1st Campaign:
Facebook => Lander/Opt-In => Offer
What I've taken away from the above is the following:
- The creative sucked. The best CTR I got was from mobile, and even it wasn't astounding.
- I'm still trying to figure out the targeting. Broad target interests in health are difficult since a ton of people might "like" someone but only since they're a celebrity. I've since changed this strategy to target people who I think would specifically like and click on the ad.
- The costs here were very, very high. $2.85 for a single website click ain't gonna cut it. Now I know CTR plays a direct role with cost, the higher the CTR the lower the cost but in this case it was my first ad I've run in the health niche.
Here's the 2nd Campaign:
Facebook => Lander => Offer
What I've taken away from the above is the following:
- Try using Website Conversions, MORE! I chose this objective to see if I could get more conversions/clicks and I did.
- Get a better lander? Out of those 76 clicks, I only received 19 clicks to the actual offer. That gives the LP a CTR of roughly 25%. I'm not sure if that's good or bad, but would love any input.
- The ad with practically no traffic at all dumbfounded me a bit. It was up just as long as the other one, in it's own ad set with a $100.00 budget all by itself. It just didn't get any traffic. Same creative too, except it was a new RHS ad and not mobile or news feed.
Here's the 3rd Campaign:
Facebook => Lander => Offer
What I've taken away from the above is the following:
- Get Profitable - This is the first and foremost goal. I'm getting closer and closer each campaign.
- Keep Testing Weird Creatives - I got the highest CTR's on this round than any others thus far. The 3.260% ad was from a really weird, yet vibrant and sort of "standoutish" style. I've continued running it and the CTR is sticking.
- Keep Testing New Objectives - I get the highest CTR's on mobile without question. But I also have found I get better results all around with oCPM and website clicks as the objective.
And finally, here's the 4th Campaign:
Facebook => Opt-In => Offer
What I've taken away from the above is the following:
- Learn how to group screenshots of ad sets and ads to post faster - Done!
- Always double check your budgets or you'll accidentally set an ad to only $5.00/day and get no data whatsoever
- Test more and more products - Today's testing went to two different types of products. One being on Clickbank, one being a CPA offer. Neither yielded any conversions yet, although the CPA offer was in fact down for 90% of the day and redirecting my traffic to a different offer. That's since been fixed.
- Continue testing new creatives and continue aiming for at least 3% CTR's across the board.
- Continue collecting leads! Right now I have 67 opt-ins that are all confirmed, and that I can mail the CPA offer or anything really to get conversions. First mailing will go out tomorrow and see what results can be achieved.
Profit / Loss = -$68.20
Would love any advice moving forward from anyone who's got something they'd be willing to share/offer!
The thing I think I need the most help on is targeting. If anyone can help me with coming up with the best way to plain and simple get more traffic, I'm interested. Very interested.
Next time I'll be posting pictures of my CPVLabs account as well. I finally got the tracking keywords settled after breaking it a few times and having to re-install.
Dammit, I had some answers written and lost them due to my crappy laptop.
I'll post something when tomorrow morning.
Keep us updated bro
Originally Posted by dr0z
Update coming soon! =)
Ok, lets do this:
1a. Mobile CTRs are often higher. Creatives often suck. Such is the game.
2a. Yep. Split test different audience/targeting approaches. Use audience insights, SocialBakers, bn's keword expander (nee Optimal Social) to dream up targeting options.
3a. Ouch! Yep definitely need to work on CTR!
1b. I'm still not entirely sure what effect the campaign level objectives have on ad delivery. They lock your ad types but I haven't had any convincing evidence or info from FB about how these may effect audiences - that is more the realm of oCPM.
2b. 25% ain't bad. CTR is just an intermediate metric so focus on revenue per user landing on that LP.
3b. What were you bidding? The new RHS is... new, so it may require a slightly different approach to the old RHS and NF ads.
1c. Yes
2c. Yes!
3c. I wouldn't focus on this - it is a very minor test and one that is hard to rationalise. Mobile CTRs are almost always higher but like/social% is often higher too, so cost per website click is not necessarily better and mobile users will convert differently.
4a-4e. :-)
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