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Facebook and Advertorials? (8)

07-08-2014 07:40 AM #1 xteesy (Member)
Facebook and Advertorials?

What's the general consensus on these? Are they a big "no-no" or is it more of an ok thing as long as you make it compliant?

More specifically tailored to the dieting and health niches.

07-08-2014 07:54 AM #2 johnaff (AMC Alumnus)

I love advertorials and Facebook! Heres one i optimized earlier today thats now making me an additiona xxx/day. Its lookalike targeting though so not sure i can scale it to xxxx/day. I know fools who are doing xx,xxx/day on facebook with advertorials though.

07-08-2014 08:06 AM #3 xteesy (Member)

Originally Posted by johnaff

Thanks a ton, that makes me feel a lot more comfortable using them then.

Anyone else?

07-08-2014 12:35 PM #4 zeno (Administrator)

Dieting and health can be tricky verticals to run on Facebook no matter your lander.

Advertorials are not inherently bad but obviously people have a tendency to do naughty things with them and or use a lot of fake elements that certain institutions don't like.

If you're fully compliant then just go for it.

07-11-2014 11:29 PM #5 wanderer (Member)

I'm having conversion issues. Doing $xxx per day with a ctr of 1.6%. When I try an advertorial I can get %3 ctr but it's not profitable. I'm going to try some different advertorial angles, .08c cpc's would give me that 4th figure per day.

07-12-2014 06:54 AM #6 johnaff (AMC Alumnus)

BTW, scaled it to x,xxx/day lol

07-14-2014 11:28 PM #7 wanderer (Member)

Same here. When your reach gets to 1.2m let us know if CTR or CVR drops. Mine did.

07-15-2014 04:16 AM #8 johnaff (AMC Alumnus)

Freaking retroactive ad dissapprovals.... changing pixels in new ads facebook is so bipolar

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