I know most of you guys on the collection side with CoReg. Hopefully we can get a discussion going on how to warm a list and actually use the leads for something other than feeling good about sending tons of email out :-)
I'm in the biz op niche with my own products, and I once tried some coreg leads from Getresponse's in-house service called Getsubscribers.
Didn't work out too well. But then again it was my first attempt with CoReg, and I don't feel I put enough effort into warming them up properly.
There's another service called Simpler Leads that'll give you 2,700 leads for ~$100. I have a target "high-quality lead" CPL of $1, so I figure if I can warm 1 out of 27 of those sucky leads enough to opt into my "quality list," it'll be worth it.
Has anyone else made CoReg leads work as a merchant?
How'd you warm them up?
I'm guessing I'll have to send them a ton of valuable stuff right up front. High-value videos, infographics, etc etc.
I've been buying coreg leads for quite some time already for some of our (legit) portals where we're promoting coupons on. The coreg emails go straight into our newsletter database and the newsletter gets send out once a week.
Few things I can say:
- Investigate where your coreg leads are coming from. Incent traffic for example sucks, don't even try that rubbish because it won't work;
- Average price I pay is $0.10-$0.15 / lead (and this is after negotiation). From experience I can tell that if a company offers you a lead for less than $0.10 right away, it's 9 out of 10 times rubbish;
- Ask for 1k "test" leads right away. You can negotiate this in your IO that they have to backout to your target CPA and if quality sucks, you won't continue.