Started to test Mobile Interstitial Ads, specifically Airpush Landing Page Ads.
I designed my own Interstitial landing page (which i have included below)
Set up a SnapDeal campaign in India, using creatives i made simply based on the stock ones (so i had a Landscape and Portrait design identical)
I bidded too high and my budget got eaten in a short amount of time and spent $90+.
What i've intrigued about though is that i got ZERO clicks from 10k+ impressions. (Airpush says 20k, stats show 10k)
My first "Aha" moment was that my CTA link is a simple "window.location='' - where the link would open in the same (iframed?) interstitial window, so i'm thinking using a window.open('') would be better suited HOWEVER this does not explain why it had got no clicks at all.
I tested the page and clicks WERE tracking.
I have enclosed the source code i used for my landing page, experts please critique! (reset.css is from http://meyerweb.com/eric/tools/css/reset/)
<!doctype html> <html lang="en"> <head> <meta charset="utf-8"> <title>SnapDeal India</title> <link rel="stylesheet" href="css/reset.css"> <meta name="robots" content="noindex,nofollow"> <style> html,body{height: 100%;} #mainImg{ width: 100%; height: 100%; background-size: contain; background-repeat: no-repeat; } @media screen and (orientation:portrait){ #mainImg{ background-image:url('P1.jpg'); } } @media screen and (orientation:landscape){ #mainImg{ background-image:url('L1.jpg'); } } </style> </head> <body> <div id='mainImg'></div> <audio id='snd' src="play.mp3" preload="auto" autoplay></audio> <script> clicked = document.getElementById('mainImg');clicked.onclick = function(){window.location='out link';}; </script> </body> </html>
Why don't you just turn the mainImg div into an 'a' element and use a normal link? I wouldn't rely on Javascript for something as critical and simple as clicking a link.
and sound won't play automatically on Android I guess?
Autoplay works on android. Just not IOS.
Can any landing page interstitial marketers offer their opinion of that style of lander?