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How do you target users by hometown (city/country of origin)? (9)

07-04-2014 11:22 AM #1 xckt56 (AMC Alumnus)
How do you target users by hometown (city/country of origin)?

I can't believe Facebook doesn't have Hometown available as an option for targeting users, it's such a big one.

Targeting language is usually the MO for most nationalities/immigrants. But say you wanted to target Canadians living in Texas, how would you go about doing that?

I see Teespring shirts all the time with some angle along the lines of "living in X state/country, from Z state/country". How are they targeting these campaigns?

Just searching around and I hate to link WarriorForum here, but searched around and saw this post: http://www.warriorforum.com/social-m...ml#post9078740

Do some keyword search like that and build a custom audience, is that what they do?

I'm targeting major colleges/universities in this hometown... but would love to have something more clear-cut.

07-05-2014 02:51 AM #2 zeno (Administrator)

I don't believe you can target people's "from X" attribute.

I'm not sure why - perhaps Facebook made the decision very early on that allowing this would make it very obvious in ads that the user had been targeted due to their country of origin, and that this might cause a negative user experience.

In any case, using Open Graph search scrapers should be able to net you what you want.

07-12-2014 06:37 PM #3 xckt56 (AMC Alumnus)

Nice... thanks again man.

Another very quick, easy solution I've started doing on these campaigns recently is simply looking up the country/location on Social Bakers for the top fan pages, and also checking those pages to make sure like 90% of their fans are in that country.

Then targeting those fan pages as interests in the US.

07-14-2014 05:18 PM #4 zeno (Administrator)

Quote Originally Posted by adsurfer View Post
Nice... thanks again man.

Another very quick, easy solution I've started doing on these campaigns recently is simply looking up the country/location on Social Bakers for the top fan pages, and also checking those pages to make sure like 90% of their fans are in that country.

Then targeting those fan pages as interests in the US.
Well done - that is a very intelligent way to get the targeting you want.

04-01-2015 07:18 PM #5 vietkam (Member)

They are using Scraper to get UIDS
"People who were born in A and Live in B "
That's all !

I've made a few $K with that method !

04-01-2015 07:43 PM #6 tim roth (Member)

And which scraper is still working? They all seems disabled recently.

04-01-2015 08:18 PM #7 mateen (Member)

The best way to do this is to target the geo as the country they currently live in (obviously) and target unique fan pages related to the country they're from.
- newspapers
- famous personalities (singers/actors)
- events/national holidays
- universities/schools
- local sports teams

Basically things that the average local in that country would be connected to and people like us would have no idea about.

04-01-2015 11:01 PM #8 tim roth (Member)

Quote Originally Posted by mateen View Post
The best way to do this is to target the geo as the country they currently live in (obviously) and target unique fan pages related to the country they're from.
- newspapers
- famous personalities (singers/actors)
- events/national holidays
- universities/schools
- local sports teams

Basically things that the average local in that country would be connected to and people like us would have no idea about.
Good strategy - handy to have in mind when problem present.

Thanks!

04-04-2015 02:51 PM #9 vietkam (Member)

There are still some Local tools can get uids and convert to emails.
It still works.

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