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Getting Penny Clicks on FB (6)

03-02-2011 06:35 PM #1 rich (Member)
Getting Penny Clicks on FB

Just needing a little guidance on a current campaign I'm running to see where I could improve the ROI it's currently making.

I launched to a big ish demo of around 1 mil, started getting good ctr's on a couple of images which ranged from .30-.45 giving me a cpc of around 7-8 cents. The best ad was converting around double the others so I paused the rest to try and focus on this one (whilst uploading more of course).

The ad itself had like 7-8k clicks so it was a solid CTR so I reduced the bid to a couple cents over the new suggest which turned out around .10cents. Over time the CTR will lower due to banner blindless and what not but the cpc seems to still be hovering around the .7-.8 mark. The lowest I've got it was to .5cents one particular day.

I was just curious on the best method to take when you find a winning ad in your campaign to get the lowest click prices (penny clicks still possible?)

The main reason I'm asking is I've launch a new angle and it's going in the same direction, submitting 18 ads and the average CTR of them all is .624 with 13 of them being above 0.5% so I have a lo to play with on this one.

--on a side note what do the facebook pro's aim for on a minimum target audience out of curiousity?--

03-02-2011 07:05 PM #2 loxllxol (Member)

When you lowered your max bid, did you notice a decrease in impressions?

03-02-2011 07:18 PM #3 rich (Member)

Well I was using a new account so the new limits were capping me from pretty much the get go but no I didn't see any decline in impressions, it's just increasing daily pretty much.

03-02-2011 10:44 PM #4 stackman (Administrator)

You probably won't see any decrease of impressions with CTRs as high as those ^!

- Once you find the winning ad the goal is to recreate more from that idea. You won't always find more, but that's usually the direction to take.

I was just curious on the best method to take when you find a winning ad in your campaign to get the lowest click prices (penny clicks still possible?)
- Pretty much all you can do here is lower your bids as much as possible, while still making new ads hoping you can recreate that high CTR.
- With 0.6 CTR you should be able to get 0.02 - 0.04 clicks (depends on the niche/day etc..)
- I was getting penny clicks a a bit over a month ago with high 0.7 CTR (only for 3 days)

--on a side note what do the facebook pro's aim for on a minimum target audience out of curiousity?--
Didn't understand this one

03-02-2011 11:01 PM #5 rich (Member)

So do you gradually reduce bids by 1c each day or something to find the turning point where impressions slow down?

--on a side note what do the facebook pro's aim for on a minimum target audience out of curiousity?--
I meant the target audience size facebook gives depending on demo/targetting etc - is there an absolute minimum you aim for on each campaign to make it worthwile?

03-05-2011 12:16 AM #6 stackman (Administrator)

I'll drop the bid by 10 cents if the bids are high, ie: $1.60, then I'll reduce bids by approx 5 cents every few hours when it's clsoer to $0.80. I've had bad experiences lowering bids by 30 cents etc..


I don't aim for a specific # for target audience, as long as i feel my targeting is sufficient for the campaign I'm advertising I'll give it a go

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