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Exoclick Postback Conversion Pixel (16)

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How its going everyone, Im looking for some guidance here, I am trying to figure out how to implement the mobile conversion pixel that Exoclick offers so that I can see the eCPA in the dashboard, right now i am using iMobiTrax and ClickDealer (Cake)

Ive been trying to do this for weeks now and I can't seem to get it, I have emailed exoclick and all they say is to re-read the tutorial http://support.exoclick.com/Knowledg...rsion-tracking

Can someone please guide me on how to do this? What does my offer link have to look like? What does my post back have to look like in Click Dealer? Another thing, Click Dealer dousnt let you do 2 post backs so does this mean i have to use Exoclicks post back as a 3rd Party Post Back in iMobiTrax?

I would really appreciate the help, thanks again for your time

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Use the {conversions_tracking} token in your ad URL to pass this to iMobiTrax.

Whatever you pass it as - c1, c2, c3, c4, whichever subid you pass it after, use that in a third party postback in iMobiTrax, e.g.

http://main.exoclick.com/tag.php?goal=[GOAL_ID]&tag={iMobiTrax token here}

Your Goal ID comes from Exoclick somewhere and is just some static value.

In ClickDealer you will have a postback URL to iMobiTrax only.

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Hey Zeno, thanks for the reply, I have done exactly what you said and i still can not get it to work. Here is what i am doing, please let me know if you see something wrong

https://www.dropbox.com/s/z66u1ggkye...2011.09.50.png
https://www.dropbox.com/s/l5q8rsos49...2011.10.01.png
https://www.dropbox.com/s/0satrgnvsi...2011.10.43.png
https://www.dropbox.com/s/jwdpmp4xa9...2011.12.01.png
https://www.dropbox.com/s/wqa6y17gts...2011.15.46.png

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In picture 1, the 3rd party postback, you want square brackets around the goal id - these are just placeholders.

Everything else looks fine.

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You mean {GOAL_ID} instead of [GOAL_ID] or do you mean [c2] instead of {c2}?

anyways I have tried both of these alternatives and still nothing, theres gotta be something wrong. This is frustrating lol guess ill just keep doing it manually

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I am using the Exoclick Postback Conversion Pixel with Voluum and it works great. I would suggest you use GOAL_ID without any brackets.

http://main.exoclick.com/tag.php?goal=GOAL_ID&tag={c2}, where GOAL_ID is the number 3bf...f9

This should get you up and running.

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Thanks Kash for the reply, do you add anything to the offer link in your network or do you just set a post back aswell as a 3rd part in Voluum? I have tried it without the brackets and still didnt work, starting to think it could be iMobiTrax

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I just set the postback as a 3rd party postback in Voluum.

Perhaps you can try initiating the postback manually to see where the problem reside. Try

http://main.exoclick.com/tag.php?goal=GOAL_ID&tag={c2}, where you replace {c2} with a valid conversion_tracking ID from exoclick. This would test the 3rd party post back to exoclick.

If this works then test out the postback from your network to iMobiTrax. If that works then iMobiTrax is just not triggering the 3rd party postback. Hope this helps.

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Kash is correct - the postback should basically read hxxp://main.exoclick.com/tag.php?goal=8923yhiujcwe98u231edjnd3&tag={c2}

If that doesn't work, manually fire a conversion by finding a converting c2 value and loading that link in your browser, e.g.

hxxp://main.exoclick.com/tag.php?goal=8923yhiujcwe98u231edjnd3&tag=sdif8223 1e490

That should work. If it doesn't Exo isn't tracking properly or your goal/tag value(s) are incorrect.

If it does work, either iMobiTrax isn't firing correctly. Do conversions pass from the affiliate network to iMobiTrax correctly?

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Thanks for the help guys, but I still can't get it to work.

Once I do it manually I will get sent to a page that say "OK" which i believe means the conversion has been successful but then I go to exoclick and it still says 0?

@zeno Yes, conversions from Click Dealer to iMobiTrax work perfectly

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Change this

http://main.exoclick.com/tag.php?goal=GOAL_ID&tag={c2}

to

http://main.exoclick.com/tag.php?goal=GOAL_ID&tag=[[c2]]

You welcome

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This was it! Finally haha, Thank you bbrock! Now only thing i noticed that exoclick calculates Cost of Acquisition, is there any method so i can see basically my P/L ROI with this? Thanks once again for the help Zeno, Kash, and bbrock

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Hah, yep it pays to know the tokens used by tracking systems, traffic sources and affiliate networks! In this case, I had no idea if { } were used in iMobi, or [[ ]] or # # or % %, etc. (You can see why tech supporting affiliates using platforms/networks you don't use can be hard!)

If Exoclick calculates CPA, do they not show P/L?

In any case, compare CPA to offer payout - I would just do this in my head to get earnings per conversion. I.e. if offer pays $5, I know for a CPA of $4.50 I'm getting $0.50 per lead net profit. I could calculate ROI but comparing CPAs is just as useful since payout is static.

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I don't think there is a way to see the ROI or net profit in exo.

You just see the eCPA which gives you a pretty good idea what the ROI is

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so if my goal looks like this in exoclick
http://screencast.com/t/WEiaRqDTVS81


How would my link look like for Voluum?
http://main.exoclick.com/tag.php?goal=1&tag= ?

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You'll probably need to click tag to get the unique goal ID from the code. You'll then need to pass that back in the postback, along with a unique value passed by Exoclick - which comes from the {conversion_tracking} token I believe.

So your postback would have to be something like hxxp://main.exoclick.com/tag.php?goal={var1}&tag={externalid}

Have a look at the images posted by wolfman:

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