Hey guys,
I client of mine sells juicers in europe, that's a physical item that makes juice out of fruits.
The value to the user is essentially health benefits, more energy and the like. It's actually kinda legit.
Cost to user arround 400€, unit margin arround 20%, audience mostly 30+, a bit more females etc.
They have an exclusive coop with the factory so there is some entry barrier against competition and they already made loads of money with brand+seo traffic.
I'm having a meeting with them in a few hours and should probably come up with some super smart ideas how to sell a lot more juicers.
Already have some, but thought it might be a good idea to ask here as well.
One idea I had: agressive ads like "Improve your energy levels by 87% and live up to 10 years longer by juicing" -> optin page -> sales guy takes over
What are your ideas?
Appreciate any suggestions.
Cheers
Stefan
I bought a juicer after seeing this movie:
http://www.fatsickandnearlydead.com/
Maybe do some kind of video sales letter using a similair concept.
Contact people in the health niche who have lists from digital products such as weighloss guides e.t.c. and buy a mailing from them or work out a commission structure.
If you watched late night TV in the 90's, there were the JuiceMan infomercials on all the time. There are probably some good old fashioned ideas you can use from those pitches.
http://www.huffingtonpost.com/2013/0...n_3232665.html