There is a huge inventory of adult traffic and a long list of countries that have big profit potential, but something that I always question is the longevity of campaigns.
There are things you can do to extend the life of a campaign like change angles, switch up LPs and run new offers but quite often I've found that for each country there seems to be a specific angle / LP / offer combination which just clicks together nicely.
Common sense tells us that this can't last forever.
There are a finite amount of people in each country and there are many countries with a relatively low population. Within these populations we are looking specifically for men who go on porn sites. Admittedly a very large percentage but not a rapidly expanding figure.
In my experience thus far I have always reached what feels like a tipping point for campaigns that I'm running whereby:
Well, that sounds like a familiar pattern.
It ties in with what I've been saying about self-serve platforms being a race to the bottom.
I find that the deal breaker is usually the offer.
When the offer hits the skids, it's pretty difficult to recover from a failing CVR.
In that situation, I try to avoid running other weaker offers as replacements. I'll just put the campaign on ice and wait for a new exclusive, or a rebrand with a fresh database. Then you can unpause and suck up the leads with a fresh funnel.
It's practically impossible to dominate a country without having an offer that other affiliates can't get (or a payout).
Regardless, never abandon your data.
If you have a successful campaign, store the metrics and save the best creatives. They will be useful when you're working on another platform, or when an offer comes along that lets you switch on the tap.