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Optimizing on Zeropark (6)

06-29-2014 11:40 PM #1 poulope972 (Member)
Optimizing on Zeropark

Hi guys, i might start a follow along on my campaigns on zeropark this week. But before that i have a question about optimizing on zeropark.

Here are the stats of one of my campaigns :






So i spent 542$ and made back 234$ with an ROI of -56.89% and 117 conversions.
As you can see from my second screenshot i have a few good targets but then most of them have only 1 conversions.
I paused some bad targets like the first one which have the most conversions but isn't profitable at all.

SO i'm wondering :

1) Should i put the targets, even those with only 1 conversion into a target campaign and this RON campaign run to find more targets?
2) Should wait to start a target campaign and drive more traffic to get more stats ?
3) Should i optimize with day parting while the RON campaign is running or only on after getting stats from the target campaign?
3) Should i do something else ?


I have a 7.44% CTR and 4.66% CR on this campaign. I think 7% isn't nice but as it's redirect traffic and RON so i think i should hope for a super high CTR.
I have CTRs from 10% to 80% on my antivirus campaigns but this campaign is a RON campaign in US with adult traffic.


Please tell me what you think and if you have tips on optimizing etc on Zeropark that would be awesome
Thanks.

06-30-2014 03:16 AM #2 iamnre (Member)

Was playing around with zeropark last week.

I'd start a new keyword campaign and upload the target URL + keywords that have had conversions for you and those that have had the highest CTR.

Also take a look filter by country + OS + Browser and also day splitting if there is a clear time when people are spending.


edit: take my advice with a pinch of salt.... if zeno says otherwise then do that .

06-30-2014 03:35 AM #3 zeno (Administrator)

Move all high EPV targets to a new target campaign.

Blacklist/pause them from the RoN campaign.

Cull targets on the target campaign as you get more data for them.

Use the RoN campaign as your fishing spot for new, profitable targets and focus the greater % of your funds on the target campaign that is bringing home bacon.

06-30-2014 08:41 AM #4 poulope972 (Member)

Quote Originally Posted by zeno View Post
Move all high EPV targets to a new target campaign.

Blacklist/pause them from the RoN campaign.

Cull targets on the target campaign as you get more data for them.

Use the RoN campaign as your fishing spot for new, profitable targets and focus the greater % of your funds on the target campaign that is bringing home bacon.
Alright i'm going to do that, thanks.

06-30-2014 06:34 PM #5 superboi (Member)

quick question:

how would you create a target campaign that only targets the bulk targets from RON campaign?

07-30-2014 01:23 PM #6 ziyiteh (Member)

Quote Originally Posted by zeno View Post
Move all high EPV targets to a new target campaign.

Blacklist/pause them from the RoN campaign.

Cull targets on the target campaign as you get more data for them.

Use the RoN campaign as your fishing spot for new, profitable targets and focus the greater % of your funds on the target campaign that is bringing home bacon.
I just love the fishing spot idea.

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