ALERT | BREAKING NEWS BULLETIN | I Finally Reveal My Secrets to £ Millions+ on Email
from http://www.marketingprofs.com/charts...ampaign=buffer
Emails with the word "alert" in their subject lines have a 38.1% higher than average open rate and 61.8% higher click rate, according to a recent study by British marketing firm Adestra.
The keywords "bulletin" (+15.8%, +12.7%) also performed very well in the email campaigns analyzed.
On the other hand, "report" (-23.7% average lower open rate, -54.8% click rate), "learn" (-35.5%, -60.8%), and "book" (-4.6%, -25.4%) had a negative effect. "Newsletter" showed a marginal effect on open rates (+0.7%), but had an adverse effect on click rates (-18.7%.)



Full report can be downloaded here http://blog.thestudio4.co.uk/wp-cont...eport_2013.pdf
fuck, this is one of the few studies on that subject I've seen that really deserves its Name, and I've been doing email marketing for quite a while. Usually, you just get a lot of hearsay from semi-professionals.
Another one of those posts that make this membership worthwhile.
Thanks cmdeal!
Definitely going in my War Chest.
Brilliant!
One for the newsletter!
2015 Report is available here http://content.adestra.com/hubfs/201...ine_Report.pdf
Haven't had a change to go through it all yet.
2016 report here!
http://www.adestra.com/resources/dow...dustry-census/
http://content.adestra.com/hubfs/201...try-Census.pdf
Anything for dating / adult dating for CPA and Pay Per Call (livelink)???
Hey, the word alert got me to open up this message with the quickness. LMAO!
Hey there,
Interesting topic, but very old! Would you mind giving an update on the current situation about the keywords for emails !
In case you are interested in the latest report - https://content.adestra.com/hubfs/20...7%20-%20US.pdf.
Spoiler alert, it is not as great as it used to be.
FYI, in case anyone is looking for the 2018 version - a few months old, but definitely full of useful information:
Video of the Webinar: https://www.youtube.com/watch?v=REuPeal-4JA
The latest 2018 report: https://content.adestra.com/hubfs/20...try-Census.pdf