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Cannot spend money on my Exoclick Placement (6)

06-29-2014 09:04 PM #1 risingchamp (Member)
Cannot spend money on my Exoclick Placement

Hi STMers

I'm having a torrid time trying to get traffic on my Exoclick placement (it's one of the top premium spots in a Tier 2 geo on an NTV placement)

There are only a xxx,xxx impressions available per day but i can only get like x,xxx imps per day. I feel like I've tried everything to get it to take impressions but nothing I do seems to do the business. Exo says the min bid for the placement is like 0.3 CPM

Some of the things I've tried:
- CPM (up to $2 CPM), CPC (up to $1), Smart CPM ($2)
- All combos of Freq cap inc. no freq capping
- Desktop only, Mobile only, All

I know my banners are OK - all at least 0.15 CTR, some up to 0.4.

Just seems very strange. Is it possible someone has just bought out the traffic outright? Would exoclick still display the available imps if it had been pre-purchased?

This is driving me a bit nuts! Any help would be absolutely fantastic, thanks folks!

06-30-2014 02:27 AM #2 zeno (Administrator)

Daily Budget?

AFAIK CPM bid has the strongest influence on impression delivery on Exoclick.

I'm not sure if a $2 CPM is high or not for tier 2 NTV...

I'm an Exonoob, so hopefully some one else will help!

06-30-2014 02:40 AM #3 wolfman (Member)

Defiantly try raising your daily budget. I have put some of my campaigns at 10k / day and I did notice more traffic, that has worked for me in SOME campaigns not all, but give it a shot, but also becarful and keep a close watch, Exoclick is known to overspend, right next to the budget there is a disclaimer saying that limit may not be respected.

06-30-2014 06:01 AM #4 prof (Member)

If you can't figure out why you should be seeing more impressions just speak to Exoclick themselves and ask them to take a look. Their support is pretty good.

I've had this problem in the past and I was told someone was running a very well oiled, competitive CPC campaign. You might find something similar.

06-30-2014 07:58 AM #5 risingchamp (Member)

Quote Originally Posted by zeno View Post
Daily Budget?

Quote Originally Posted by wolfman View Post
Defiantly try raising your daily budget. I have put some of my campaigns at 10k / day and I did notice more traffic, that has worked for me in SOME campaigns not all, but give it a shot, but also becarful and keep a close watch, Exoclick is known to overspend, right next to the budget there is a disclaimer saying that limit may not be respected.
-> Thanks guys, yes, tried increasing the daily budget to all of the different options although maybe i was too impatient. I tend to watch the impressions LIKE A HAWK to see what pattern it follows - although I will also try waiting 24 hours now to see whether it kicks in after a bit longer. I wonder whether account balance affects this too? (i.e. does setting a daily budget of $10,000 with $200 in the account make any difference...)

Quote Originally Posted by prof View Post
If you can't figure out why you should be seeing more impressions just speak to Exoclick themselves and ask them to take a look. Their support is pretty good.

I've had this problem in the past and I was told someone was running a very well oiled, competitive CPC campaign. You might find something similar.
-> thanks prof, I'm on it. Their email support system is a bit slow for my liking however Does anyone have an Exoclick Skype contact they would like to share?

07-01-2014 10:02 AM #6 matuloo (Legendary Moderator)

Exoclick also allows doing flat buys, you can get certain % of impressions for a fixed price. There is no way to find out whether there is a flat deal in place for a certain spot, other then asking about it. So lets say someone bought 80% flat on the spot you want, there is only 20% left for you to buy - I bet this is your case. Frequency cap also plays a rule, the number of imps you see is total number of impressions, if you set a cap, the available number goes down even more.

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