Hi, I've found a great offer I would like to test. It has to do with weight loss and is specifically targeted on woman.
I had a look at various traffic sources for female targeting and this is what came out
No female targeting:
- ExoClick
- Tapit
- Decisive
- Airpush
Female targeting (but not android targeting)
- Inmobi (I could be wrong, but I didn't see inmobi android targeting)
- Iads (no android)
My main question is how to target a female audience on CPM basis. I am a bit worried setting up cpm campaigns when 50% will be useless anyway.
thnx for looking at this message
Facebook (but you will have a tough time getting approved).
PlentyofFish (traffic is limited).
Inmobi you can target Android, but I doubt their female targeting capabilities are accurate.
Thank you Mr. Green. I'll just try targeting on cpc basis then to start. Maybe a cpm test wouldn't hurt
Hmmm I'm not sure if you can trust the 'gender' targeting offered by many mobile networks.
Perhaps if the traffic is from apps/placements that have user profile info, e.g. if you were advertising direct with an apps internal ad network.
Adwords? There must be other mobile traffic sources that highlight demographic targeting as one of their benefits but I can't think of any off the top of my head.