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Fuck yea! Another Teespring Facebook Follow Along (24)

06-27-2014 09:04 PM #1 sidsevensix (Member)
Fuck yea! Another Teespring Facebook Follow Along

Hey guys, after closing up shop on clickbank and
I wanted to stick with fb and do something that i see others where having success with.

Granted I've done my share jumping from one thing to the next but this time I feel a great sense of focus, determination and confidence.
I want to commit to this journey and hold myself accountable. So here goes...

TEESPRING.

so for the past month I've been learning a ton about teespring and fb...

Ran a few campaigns with a few sales but no tips yet...






currently running this campaign



I ran it with oCPM at first but was not too impressed so I decided to pause it duplicate the campaign and run it with CPC. What do you guys think of oCPM?


That said I got 4 (one was not approved) active ad sets to test 4 different ads to get an idea of what kind of ad would get the best response...

Here they are... comments?











Currently running these as post engagements, with CPC... here's my targeting..



here's the lander...




My goal is to launch one t a day from this point on, so I'll keep this thread posted...

let me know what you think.. I'm always trying to clear up my blind spots.

06-27-2014 09:58 PM #2 stackman (Administrator)

Why did you choose to make these shirts? Husband camping a current fad?

06-27-2014 10:25 PM #3 flicker (AMC Alumnus)

I'd say the top two ads are too 'busy' (surprised they got approved with so much text)

For the lower two I would try a background with greater contrast against the tees, and a bigger CTA button...

06-28-2014 01:43 AM #4 servandosilva (Member)

Layered targeting. Let's see how it works.
I think you can improve your Ads to increase your CTR... in fact, what's your CTR at this moment?

06-28-2014 02:21 AM #5 sidsevensix (Member)

Quote Originally Posted by stackman View Post
Why did you choose to make these shirts? Husband camping a current fad?
hahaha.. I wish it was a fad might be easier to sell that way..
but no I chose this shirt because I saw it on teeview and it did quite well so I got a designer on fiverr to do one up for me with a slight modification (add a shadow silhouette to the tent - yeah but he used some kind of wedding day couple - ah well test it anyway).

I'm trying to fold in multi levels of targeting - and call it out on the tee - female/married/loves camping
from what I read you got to make shirts that people say "hey that's me"

That shirt with a handful of others (I'll be displaying here) I had done on fiverr to get my feet wet...

I admit the shirt is not very sexy but

My thinking is, it's better to do something really shitty the first time just to get started and refine it ...

06-28-2014 02:26 AM #6 sidsevensix (Member)

Quote Originally Posted by flicker View Post
I'd say the top two ads are too 'busy' (surprised they got approved with so much text)

For the lower two I would try a background with greater contrast against the tees, and a bigger CTA button...
Thanks Flicker - yeah I agree it's a ton of text - and yes facebook did approve these ad types - maybe just easy going employees .
I'm testing busy vs simple ... see where it gets me...

I like the idea of blowing up the call button.. will do

06-28-2014 02:52 AM #7 sidsevensix (Member)

Quote Originally Posted by servandosilva View Post
Layered targeting. Let's see how it works.
I think you can improve your Ads to increase your CTR... in fact, what's your CTR at this moment?
yeah layered - want to make it speak to my specific targets..

QUESTION: do you know if you can interest layer?
IE. specifically target a group of people who like "bowling" and the movie "the big lebowski"

Right now all I can see is adding interests to expand the number of people reached so if I ad interests
"bowling" and "the big lebowski" I get a big group of people who like "bowling" or "the big lebowski"...

My CTR?

On my CPC Campaign so far




this is what it was on the oCPM ... currently paused.. hmmm looks a bit better huh?

06-28-2014 03:05 AM #8 sidsevensix (Member)

Alright Alright.. launched another... here's the summary...


Targeting...


Ads...









Currently under review.. I'm testing out model vs just shirt...
One campaign / 4 ad sets / 3 ads in each ad sets (all three a duplicate to compensate for the fb algorithm)

Each ad set on a $5 daily ad spend (this means total $20 ad spend daily)

yeah dude... looking forward to the results and...
Your input

Thanks guys.

06-28-2014 05:41 AM #9 cmdeal (Veteran Member)

I have mentioned this before on another post, but the main obstacles of Teespring from a business perspective (apart from finding and making clever designs) are

  1. The tipping point (you need to get enough buyers for X number of shirts, else your marketing spend is pretty much wasted. In addition, the uncertainty of whether a campaign will tip or not will scare away some buyers, and leave a bad experience for those who commit but don't end up getting a shirt)
  2. The high price of the shirts and postage
  3. The high cost of driving targeted traffic to the sites

So if I were you, I would try to think hard about how to overcome each one of those three points.

Or another way of looking at this is to ask yourself, "If I were to start a custom T-shirt business, what type of business model would I create?"

06-28-2014 07:57 AM #10 zeno (Administrator)

No you cannot use the AND operator for precise interests - e.g. likes bowling AND the big lebowski.

You can do this with partner categories though.

06-28-2014 03:38 PM #11 servandosilva (Member)

Your CTRs are really low for a winning campaign. I would go for 4-5% minimum.

Also, your Ads aren't that clear. I can barely read what the shirt says in my computer monitor. imagine that in a smartphone?

And I think you're reducing your Audience a lot when adding income settings. For me, that hasn't worked well.

06-28-2014 09:43 PM #12 sidsevensix (Member)

Quote Originally Posted by cmdeal View Post
I have mentioned this before on another post, but the main obstacles of Teespring from a business perspective (apart from finding and making clever designs) are

  1. The tipping point (you need to get enough buyers for X number of shirts, else your marketing spend is pretty much wasted. In addition, the uncertainty of whether a campaign will tip or not will scare away some buyers, and leave a bad experience for those who commit but don't end up getting a shirt)
  2. The high price of the shirts and postage
  3. The high cost of driving targeted traffic to the sites

So if I were you, I would try to think hard about how to overcome each one of those three points.

Or another way of looking at this is to ask yourself, "If I were to start a custom T-shirt business, what type of business model would I create?"
I agree. the tipping point thing has got me looking for better answers... I'm certain shipping cost deters too..
I've been looking at other teeshirt companies on the web there are drop-ship options too.
There's also going local - i know some silk-screening guys...hmmm

I'll will be growing into another service once I sharpen my marketing skills on a few more campaigns.

The thing on teespring is that campaigns are setup quick and the landing page is simple.

Thanks cmdeal - btw are you perhaps hinting at another option?

06-28-2014 09:46 PM #13 sidsevensix (Member)

Quote Originally Posted by servandosilva View Post
Your CTRs are really low for a winning campaign. I would go for 4-5% minimum.

Also, your Ads aren't that clear. I can barely read what the shirt says in my computer monitor. imagine that in a smartphone?

And I think you're reducing your Audience a lot when adding income settings. For me, that hasn't worked well.
really 4 to 5 % !!! whoa.. I've haven't see that yet.
I guess it happens when you really have a compelling tee and targeting is right on.
Unless there's another factor I'm missing.

and regarding the clarity .. clearing that up right now.

06-28-2014 09:47 PM #14 sidsevensix (Member)

Quote Originally Posted by zeno View Post
No you cannot use the AND operator for precise interests - e.g. likes bowling AND the big lebowski.

You can do this with partner categories though.
Thanks Zeno... I'm on it - looking at partner categories and if I can get it.

06-28-2014 09:49 PM #15 sidsevensix (Member)

Facebook just Dick slapped my ads. after initial approval.

Anyway... make some new ads..

Taking the advice from flicker and servandosilva
I'm clarifying the creative removing the clutter and increasing the size of the shirt so the print can be seen even by smartphone users..

here are the new ads...

Let me know what you think...






I'm not sure if it's going to make a difference but I put a little arrow pointing to the shop now button.

all approved so far..

06-29-2014 03:01 AM #16 zeno (Administrator)

I love the irony in your MyWoT plugin invading your ads haha.

On a side note, I just had a thought regarding the tipping point obstacle:

Change your Teespring ad copy to make it very clear that the shirt will come no-matter-what.

E.g. "We will manually break the tipping point if we have to - so you will get your shirt no matter what!"

Benefits:
1. May increase conversion rate by removing tipping point-related hesitation.
2. Makes you, the seller, appear more genuine and shows that you care about the product.
3. You might never need to do this, can do it to salvage a campaign, and if it's a complete failure you can just not bother - and the buyer(s) don't lose any money as a result.

06-29-2014 04:58 AM #17 servandosilva (Member)

Quote Originally Posted by sidsevensix View Post
really 4 to 5 % !!! whoa.. I've haven't see that yet.
I guess it happens when you really have a compelling tee and targeting is right on.
Unless there's another factor I'm missing.

and regarding the clarity .. clearing that up right now.
Yeah. All my winning campaigns have had at least 4% CTR. That's not to say it's not possible with a lower CTR, but it's a pattern I've noticed.
I know some guys getting 7-12% CTR in their winning campaigns and they're having some massive ROI (300-500%).

Why did your ads got rejected? Because of the 20% text rule?

06-29-2014 10:13 PM #18 Humbleaid ()

$19.95 seems very expensive for a T-shirt. Do buyers also pay for postage, and how quickly do they get it after they order?

06-30-2014 03:19 AM #19 zeno (Administrator)

Quote Originally Posted by Humbleaid View Post
$19.95 seems very expensive for a T-shirt. Do buyers also pay for postage, and how quickly do they get it after they order?
The minimum you're looking at is about $15 so $20 isn't too farfetched and it really depends on the shirt appeal and the users. $20 seems like a lot but visit any surf shop and the simplest shirt is $40... so buyer spending habits will play a large role here.

They also pay for shipping and get the shirt ~2 weeks after the campaign ends.

07-04-2014 02:22 AM #20 sidsevensix (Member)

Quote Originally Posted by zeno View Post
I love the irony in your MyWoT plugin invading your ads haha.

On a side note, I just had a thought regarding the tipping point obstacle:

Change your Teespring ad copy to make it very clear that the shirt will come no-matter-what.

E.g. "We will manually break the tipping point if we have to - so you will get your shirt no matter what!"

Benefits:
1. May increase conversion rate by removing tipping point-related hesitation.
2. Makes you, the seller, appear more genuine and shows that you care about the product.
3. You might never need to do this, can do it to salvage a campaign, and if it's a complete failure you can just not bother - and the buyer(s) don't lose any money as a result.
You know what?
I'm going to bypass the tipping point all together ... I'm going to test out a lander that ensures the customer will get the product and see if that garners more sales.
I think the tipping point may even confuse people who are not hip to teespring.

07-04-2014 02:28 AM #21 sidsevensix (Member)

Update: So the last two campaigns bombed.. not one sale.. !!

07-04-2014 02:35 AM #22 sidsevensix (Member)

Do I'm trying the dog niche again.. .

My engagement is very high.

here's the ad and the tee


The targeting



Check out the engagement.. .highest I've ever seen




CTR on post engagement...



And the sales?



Only 2!!! and that happened in the beginning...


I'm wondering if the 3 days and only 2 sales out of 15 to tip is chasing people away...

I'm thinking I would have better luck just doing straight sale with a dropship shirt.
At least I would recover my ad costs on those 2 sales..


what do you guys think?

07-04-2014 03:14 AM #23 zeno (Administrator)

You're spending over half your dough on likes/shares/etc.

Test oCPM and see if cost per website click drops.

If you have a high engagement ad for god sakes test oCPM as well where you don't pay for actions!

Try oCPM but with clicks as the metric. Screw it, test them all. You have a nice high CTR ad, you can afford some testing!

07-04-2014 10:12 PM #24 servandosilva (Member)

Your CTR is good. Definitely do oCPM as Zeno recommends.
Just keep in mind the dog niche for teespring has been super bombed and there are guys relaunching their winning campaigns every day spending more than $500-1k per day.

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