Selling an Infoproduct on YouPorn - first 2 sales are in (21)
Selling an Infoproduct on YouPorn - first 2 sales are in
What up everyone.
Steps taken so far:
1) created my own offer, wrote a 100 page book on a topic I'm familiar with
2) created a video sales letter for it
3) set up brandable domain, payment processing etc
4) designed 33 ads and launched on trafficjunky today
Net Payout = 35€; Targetting = Broad; Only one placement (youporn), Low CPM Bid
No Tracking besides Wistia Video Analytics and TrafficJunky Pixel
Results from today (=day 1):
Revenue: 70€ (2 sales)
AdSpend: 77.46€
View as Excel Sheet
Ad Images:
I designed 33 banners. Their CTR varies between 0.1% and 0.5%.
Each Banner has arround 8000 Impressions by now. I'll now deactivate all ads with a CTR < 0.3% unless they generated a sale.
Todo in descending priority:
1) remove underperforming banners
2) splittest post vsl flow (payment page)
3) splittest placements, try another site besides youporn with more older people using it
Things I'll not do for now:
1) splittest pricing
2) splittest vsl
Any feedback/comment is most welcome!
try exit popups = crawling email adresses
That is a pretty good result for a first test.
If you can get a few more sales and have statistically significant data I am sure this will be profitable fast.
Hey Steve (ha! good ol' Munich, my hometown before I emigrated...)
in what vertical is your actual offer?
Quick update: Now 5 sales in total and ROI is pretty excactly 0% = breakeven, damn.
I updated the overview sheet: https://docs.google.com/spreadsheets...it?pli=1#gid=0
Ad CTRs can be seen here: https://docs.google.com/spreadsheets...it?usp=sharing
Not that happy so far.
I guess the easiest way to optimize is just testing more banners?
Interrupting a guy while he is hard and doing God knows what, making him read a copy about a non-adult product, getting him to take out his credit card and buying your product.
Sir, I take off my hat to you!
Following your thread very closely!
Cool thread! Are you building an opt-in list, or just going for buyers?
Quick update: went from breakeven to -39% ROI: https://docs.google.com/spreadsheets...it?pli=1#gid=0
I now locked myself in and designed a LOT more banners and tested them and the best has 0.44% CTR at least = 0.10$ CPC.
I'm also making changes to the landingpage and will also try fake facebook comments on it. I do not splittest with a control group (unchanged page version) but just change the page atm.
@pockets: just buyers
If its your own offer, can we see it? Your VSL is probably more important than your banners.
Also, try mobile.
And, when you get to scale, you'd want to move away from Wistia. It's a fantastic service, but quite expensive. This will allow you to use Popunders more cost effectively as well.
Breakeven initially is pretty darn good!
I'd definitely recommend split-testing landers rather than just making changes - otherwise you can't differentiate changes that you made from general changes in the environment in which you're advertising.
Very much looking forward to your next updates on this one!
what kind of set up did you use for the payment processor? Good ol Paypal? is it just a 1 page lander?
but yea breakin even.. looks like a winner to me! good luck bro
@jonnycash: payment processor is custom made solution we did for another project. Just paypal would probably cost conversions as there are people with neither paypal nor a credit card (believe it)
I don't get the overall optimism in this thread. I worked a month on this VSL and now it's not even a bit profitable 
What do you guys suggest me to do? drop it? or test placements and landers?
So far it only converted on the weekend (weak data basis)
Thursday $48.874 Spend - 0 Sales
Friday $130.615 Spend - 2 Sales
Saturday $50.524 Spend - 2 Sales
Sunday $50.395 Spend -1 Sales
Monday $50.177 Spend- 0 Sales
Tuesday $50.165 Spend - 0 Sales
Wednessday $45.690 Spend - 0 Sales
Originally Posted by steve from munich
2) You have really done very little testing (I know it feels like you have, but in fact, you really have not)
3) Based on your initial numbers, there are plenty of people here who can take this and turn it into a nicely profitable venture
^^ Exactly as cmdeal says.
I'd normally regard any campaign that starts out above -50% ROI as being very promising. Having run campaigns with my own infoproducts myself, I'd be extremely excited by these results.
Remember, improvements in your funnel multiply together. If you can pick the best ads (increasing your CTR and CVR by 10% each), tighten up your payment funnel (another 10%), pick the best landing page (probably around 20% improvement minimum) and pick up some social proof along the way from satisfied customers (10%) plus upsell some of your buyers via a list (10% at least), then you'll have increased your profits from breakeven to a nice healthy 80% ROI or more 
Caurmen,
Apologies to interrupt you in this thread. I just want to let you know that I have sent you 2 PMs but did not receive a response yet. Is there any reason you are not able to response my PMs?
Just curious to know because it seems you have missed my PMs for some reason and I have no other means to communicate with you. Please delete this post once seen.
Kind regards
Armaan Reza
Originally Posted by cmdeal
If it's your product, you can take control of so many variables to get this profitable.
The payout, for example.
How do you know that the guy who paid €35 wouldn't have paid €45?
What about an increase in sales if you charged €25 instead?
You've mentioned that your targeting is broad.
What's to stop you coming up with a more focused demographic -- and changing your sales page to reflect it?
You have a huge amount of control and in your position, I'd be pretty optimistic too.
YouPorn is a good testing ground to prove that people are willing to buy. I think I'd be tempted to move away from banners and try it on pop-under traffic. You're less likely to interrupt the wank cycle.
This sounds like a HUGE winner if you're breaking even on the front-end sale (and on porn traffic no less). Here's how to make it instantly profitable:
1) 1-click upsells. The money is in the backend... ALL OF IT. As soon as they purchase, hit them with a higher priced upsell (~ 3X the initial product's price) -> go to a downsell if they don't take that -> go to Upsell #2 whether they take the first one; this should double your ticket giving you 100% ROI or close to it (and you still have a buyer's list which you can mail additional offers several times a month).
2) Take the offer to other traffic sources that are higher quality.
3) Bank hard.
Against the advice here I will drop that campaign and focus on my main campaign.
Adult is just not my thing andI honestly expected this to be profitable from the start which it wasn't.
If there is somebody who is an adult pro and interested in overtaking the campaign and doing a profitshare, PM me!
It's not the usual 30 minute setup campaign you usually see on the forum, I worked arround a month fulltime on it, it includes an actual offer/product and a self made VSL - so you would also be the offer owner with me and would be a bit harder for somebody to copy the campaign. And obviously you would have the offer exclusive.
Anyway, thanks for the feedback so far, I feel almost sorry for quitting! 
I guess I'll be the only one to say that you failed not because of a bad product but because of unrealistic expectations.
I'm not sure where your main focus is, but consider going to market earlier with something you're less satisfied by at gut level.
Originally Posted by steve from munich
Adult is just not my thing andI honestly expected this to be profitable from the start which it wasn't.
If there is somebody who is an adult pro and interested in overtaking the campaign and doing a profitshare, PM me!
It's not the usual 30 minute setup campaign you usually see on the forum, I worked arround a month fulltime on it, it includes an actual offer/product and a self made VSL - so you would also be the offer owner with me and would be a bit harder for somebody to copy the campaign. And obviously you would have the offer exclusive.
Anyway, thanks for the feedback so far, I feel almost sorry for quitting!
You broke even on your first day almost -- and you're quitting.
"I worked one full month on it" -- so what?
On adult you are competing against ME -- who have spent TWO FULL YEARS optimizing the offer, getting a real product (not digital) + spent MILLIONS (yes, you read correct) on split testing.
And you are already break even and quitting?
Good luck to you in any endeavor - because you'll need it.
Did you ask yourself obvious -- maybe world is bigger than you thought it is - maybe a lot of folks want to make money, if it is that easy it wouldn't be cool.
Do you have Upsells?
If not - adding one upsell that boosts your $ per customer by 33% will put you in the green with your easy to manage infoproduct.
Sorry I don't thank for your pussy posts - because when I write here my goal is rather to get someone on the right track to make money, than to clap you for your pussy attitute -- PUSSYTUDE!
Besides upsells, why don't you optimize your leads?
You lose 70%+ of your visitors in first minute. Test leads.
Test buy buttons.
Fuck, I really don't understand some of you wanting to have what noone else is having, but not being willing to do what noone else is willing.
You are on adult and bidding against others, hello, bidding = competing. So you are against other STMers here. Some want to drive a Prius, some want Lexus, some want Lambo or Rolce...
if you wanna get to Lambo, you gotta beat others in the output. Two ways to do it = outwork them or outsmart them or both. For most in Lambo-like level you will need both work and brains + expect there is some lucky bastart out there who hit more hot-buttons than you did.
So really, ask yourself what the fuck you want.
If you want Prius, promote just some random offer. Lexus, go promote that same offer(s) with some skills. If you want to have Lambo, you gotta promote something as close to the Unicorn as possible. About Unicorn, if you haven't already -- read in my post below in signature.
Cheers!
P.S. You might realize one day that your best friend isn't the one who taps you on the back, but the one who throws dirt at you and gets you going.
As others said, it's your own product.
-test different pricepoints
-test upsells
-Split your lists and try and monetize non-buyers with other stuff (every cent counts)
Home > Adult Traffic (NSFW) > Follow-along Campaigns