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Learn Learn Learn! My first mobile campaign! (Anti-virus app install) (14)

06-25-2014 06:56 PM #1 motivacon (Member)
Learn Learn Learn! My first mobile campaign! (Anti-virus app install)

Hello everyone! I am new to the forum, and have been lurking here for the past week. There are tons of information here, and I find some of it difficult to process and digest. It took me awhile before I felt ready to start a follow along. I hope that I can learn much faster through hands-on practical application. My goal here is to learn as much as I can while making new friends, and to ultimately be able to depend on affiliate marketing as a source of online income! Alright here goes!

Offer type: Antivirus app install

Traffic Source: Decisive

Network: A4D

Targeting: Android OS, China. I selected smart CPM at .33 since the payout is .22

Banners: 8 different ad copies, 1 banner styles (I just tested with different texts, 3 of which is in simplified chinese, 3 of which is in traditional chinese). All of them are 320 x 50 pixels. 2 of my mobile banners have been rejected due to the animation looping more than 3 times. Will resubmit them for re-approval.

I started the campaign yesterday, and here are my stats to date (no conversions as yet). My angle is targeting people by asking them if their phone speed being reduced to viruses, and offers them a direct link to download the app.

If I am not mistaken my CTR is considered to be decent? Any recommendations on how should I proceed? Any help would be appreciated! Thank you!

06-25-2014 08:01 PM #2 zakariya (Member)

and offers them a direct link to download the app.


As i know, Decisive doesn't allow direct link downloading....

06-25-2014 08:38 PM #3 servandosilva (Member)

Quote Originally Posted by zakariya View Post
and offers them a direct link to download the app.


As i know, Decisive doesn't allow direct link downloading....
I think they don't allow automatic downloads. Which means the APK starts downloading when the user lands on the page. Click to download is fine AFAIK.

06-25-2014 09:33 PM #4 stackman (Administrator)

All those clicks and not 1 conversion? Have you confirmed with your AM that the offer actually converts?

06-26-2014 01:23 AM #5 motivacon (Member)

Quote Originally Posted by stackman View Post
All those clicks and not 1 conversion? Have you confirmed with your AM that the offer actually converts?
Accordingly to my AM, it is one of the top offers he has now that is available for a lot of countries. I have dropped him a PM on skype to ask if anything is wrong with the offer. I have temporary stopped the offer. Could it be that my setup was wrong? I can't shake off the feeling that I screwed up on my part..

06-26-2014 05:05 AM #6 zeno (Administrator)

What are your stats network-side.

If even half of those clicks made it to the offer but didn't convert... something's up.

06-26-2014 09:09 AM #7 motivacon (Member)

Upon checking my stats network-side, I got the following results:


Doesn't the banner's link redirect the users to the app download page directly? I thought thats how it works...

06-26-2014 02:05 PM #8 sanbenedict (Member)

Test it with a pre landing.

06-26-2014 03:43 PM #9 caurmen (Administrator)

Talk to your AM and find out if you're seeing a lot of clicks that are being geo-redirected or otherwise treated as not valid.

That's a *lot* of click loss - something is definitely wrong.

06-26-2014 05:03 PM #10 motivacon (Member)

Alright thank you guys! Will check with my AM and update the thread again

06-27-2014 12:54 AM #11 zeno (Administrator)

What are you linking these adverts too?

The affiliate network URL directly?

You're running this in China... expect substantial click loss since you are sending users in any case to a server far removed from China.

If you're direct linking to a Cake link, I dear say it may be loading from a US server?

Still, that click loss is extreme!

06-27-2014 10:43 AM #12 motivacon (Member)

I am linking the adverts through the affiliate network URL directly. My AM responded to me. He mentioned that since I asked for chinese traffic, he gave me an offer that only included taiwan. The offer did not include China. I made a silly mistake of not checking out the specific geographical locations and not communicating with him properly before launching the campaign. I targeted a group of people who would never be able to convert! That accounts for the extreme click loss!

Lesson learnt: Always check what location is my offer for! If the targeted audience are not even allowed to convert, then that defeats the purpose of running the campaign! Real silly mistake!

And thanks everyone! Really appreciate the help around here. Will continue to do my best and learn as much as I can

06-27-2014 07:14 PM #13 servandosilva (Member)

Quote Originally Posted by motivacon View Post
I am linking the adverts through the affiliate network URL directly. My AM responded to me. He mentioned that since I asked for chinese traffic, he gave me an offer that only included taiwan. The offer did not include China. I made a silly mistake of not checking out the specific geographical locations and not communicating with him properly before launching the campaign. I targeted a group of people who would never be able to convert! That accounts for the extreme click loss!

Lesson learnt: Always check what location is my offer for! If the targeted audience are not even allowed to convert, then that defeats the purpose of running the campaign! Real silly mistake!

And thanks everyone! Really appreciate the help around here. Will continue to do my best and learn as much as I can
Well, if Taiwanese people heard that your affiliate manager thinks they are Chinese, they would be really mad.

I'll be careful with this from now and on. Thanks!

06-27-2014 07:40 PM #14 superboi (Member)

this is/was an honest mistake... all asian (excluding india) are considered to be chinese...

even when I was young (10yr+ old i think)... i thought people that have small eyes are all chinese...

and I am asian (filipino)... and I consider myself a chinese... :P this was when I was 10yr old though.. :P

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