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$50 a Day with Teespring (18)


06-25-2014 05:24 AM #1 servandosilva (Member)
$50 a Day with Teespring

I have had a few tipped campaigns but nothing really big. Max I've sold is around 30 shirts and I think it's time to move on.
My biggest wall was not having good designs, and someone who could do them.

Yesterday my GF helped me (she's a designer) with a new design and I just launched it a few hours ago.
Here's my follow along so I can track everything.

FB Potential audience: 107k
Newsfeed Ads for both Desktop and Mobile
Ad Budget: $50 per day ($27 today as I started before lunch).

Profit per T Shirt: $11 initially, but $12.3 after selling 20 and $12.7 if I sell 50 or more.
I have hoodies available ($17 profit each) and a shirt for women with a profit of $10 per each.

Day 1:
Spent: $27
Shirts sold: 2
Revenue: $22
Profit: $-5

It was tuesday and I tend to have some sales at night, so let's see how it goes tomorrow with the whole $50 ad spent.

The campaign is focused on website conversions and I'm building a retargeting list so I can fire up another ad to them 1-2 days before the sale ends. So far I've got 130 website clicks, a few likes and no comments/shares.


06-25-2014 05:45 AM #2 pritishk (Member)

Nice bro!


06-25-2014 07:21 AM #3 keyword1 (Member)

good luck!


06-25-2014 11:26 AM #4 Mr Green (Administrator)

My advice to you:

Don't focus on "design". You don't need some slick design to sell. Plain text will do.

What you do need, is a simple to understand concept that will get shared around.

How you come up with a concept that will get shared around?

Pay attention to this image.



I see there are three main ways you can cut this up.

1. Finding targeting criteria that people are super passionate about. (politics, jobs, hobbies, pets)
2. Finding targeting criteria that makes people feel that it's super personal towards them. (age, hometown, language, nationality, inside jokes)
3. Finding targeting criteria that is trendy and news worthy. (world cup, world cup, world cup)

Here are a couple of examples I've had fun with:





I'm sure you can guess the targeting I went with. The Flying Dutchman one got passed around like a mofo.

Both designs were super simple. Do not both spending time making some elaborate "cool" looking design. Focus on make the message on the t-shirt tightly match the targeting. If you do that, then sales will come.


06-25-2014 04:56 PM #5 servandosilva (Member)

Thanks for your insights, Mr Green.
I saw an analysis in a FB Teespring mastermind about the flying dutchman shirt, but nobody knew it was yours

I'm really bad with designs, and even the flying dutchman design could be difficult for me. However, the keep calm and X shirts have been doing so so for me.
I guess it's just a matter of finding the best passionate niches.

Update:
$37 spent until now
3 shirts sold and 1 hoodie.
Revenue: $50
Profit: $13

I'm on the green side now
let's see how it does today.


06-25-2014 09:44 PM #6 Mr Green (Administrator)

@servando haha yeah I can confirm I created that design from scratch (even the vector), please add me to this mastermind please!


06-25-2014 09:47 PM #7 servandosilva (Member)

Quote Originally Posted by Mr Green View Post
@servando haha yeah I can confirm I created that design from scratch (even the vector), please add me to this mastermind please!
I can't add you, Lorenzo.
It's from a course named FB Ads cracked (Don Wilson) that some of you probably know. They only accept members from the course, but the info they put away is really good, and we're always analyzing campaigns and stuff.


06-25-2014 09:50 PM #8 Mr Green (Administrator)

I edited it for you :P

Quote Originally Posted by servandosilva View Post
but the info they put away is really good, and we're always analyzing STM campaigns and stuff.


06-25-2014 11:38 PM #9 lukaboz (Member)

Ye I think yu can bank a lot more than $50, is easy just keep trying.
I personally didn't do teespring, but getting 10 shirts ready, gonna get them up live, remove bad ones, scale good ones, rinse and repeat.


06-26-2014 01:21 AM #10 sidsevensix (Member)

Right there with you Servandosilva..
I'm launching some Teespring stuff right now..


06-26-2014 04:12 AM #11 servandosilva (Member)

Quote Originally Posted by lukaboz View Post
Ye I think yu can bank a lot more than $50, is easy just keep trying.
I personally didn't do teespring, but getting 10 shirts ready, gonna get them up live, remove bad ones, scale good ones, rinse and repeat.
Yeah, I think I could make it bigger, but I like to start with reasonable targets that i can achieve, and then improve.
Let me know how it goes for you.


06-26-2014 06:03 AM #12 hangman (Member)

Quote Originally Posted by Mr Green View Post
My advice to you:

Don't focus on "design". You don't need some slick design to sell. Plain text will do.

What you do need, is a simple to understand concept that will get shared around.

How you come up with a concept that will get shared around?

Pay attention to this image.



I see there are three main ways you can cut this up.

1. Finding targeting criteria that people are super passionate about. (politics, jobs, hobbies, pets)
2. Finding targeting criteria that makes people feel that it's super personal towards them. (age, hometown, language, nationality, inside jokes)
3. Finding targeting criteria that is trendy and news worthy. (world cup, world cup, world cup)

Here are a couple of examples I've had fun with:





I'm sure you can guess the targeting I went with. The Flying Dutchman one got passed around like a mofo.

Both designs were super simple. Do not both spending time making some elaborate "cool" looking design. Focus on make the message on the t-shirt tightly match the targeting. If you do that, then sales will come.

Good to see Mr. Green playing with Teespring. Would love to see more of your info on it. I am in FB mastermind group which is pretty dead. Would love to have you in it.(I know I am asking too much here)


06-26-2014 10:18 AM #13 Mr Green (Administrator)

I ran some teespring campaigns just to get an understanding on what the hype was about.

Also was something to do during half time of world cup football games .


06-26-2014 10:28 AM #14 cmdeal (Veteran Member)

I haven't done anything on T-spring, but when I look at it, the main obstacles from a business perspective (apart from finding and making clever designs) are

  1. The tipping point (you need to get enough buyers for X number of shirts, else your marketing spend is pretty much wasted. In addition, the uncertainty of whether a campaign will tip or not will scare away some buyers, and leave a bad experience for those who commit but don't end up getting a shirt)
  2. The high price of the shirts and postage
  3. The high cost of driving targeted traffic to the sites

So if I were you, I would try to think hard about how to overcome each one of those three points.

Or another way of looking at this is to ask yourself, "If I were to start a custom T-shirt business, what type of business model would I create?"


06-26-2014 06:01 PM #15 sidsevensix (Member)

like the design MrGreen..
That's a ton of color - base price should be quite high.


06-27-2014 01:26 AM #16 zeno (Administrator)

Quote Originally Posted by sidsevensix View Post
like the design MrGreen..
That's a ton of color - base price should be quite high.
People will pay for sexy.


06-29-2014 04:52 AM #17 servandosilva (Member)

Hey guys, quick update here as some interesting things happened:

Day 2:
Spent: $50
Shirts sold:1
Hoodies: 1
Revenue: $28

This day wasn't that good, but it wasn't bad either, however, the next day was awful.


Day 3:
$Sent: $20
Shirts sold: 0
Revenue: $0
This day was awful, and the CTR drastically dropped from 4.7-5.1% to just 2.9%.
I didn't know what was happening, but at least i was tracking conversions (most came from males and mobile devices) and I decided to stop it.

Day 4:
Today, I fired a new ad. I made an image post with the page I use for this Ads and used a simple text and a link to the shirt. The image is 800x600 so it looks great on mobile (just saved the shirt as shown in the teespring page with white background), although I knew I'd lose a lot of clicks because the ad wasn't clickable.
Prepared a PPE ad with the same targeting and started it after watching brazil's match

Spent: $25
Shirts sold: 4
Hoodies sold: 1
Revenue: $61

Positive +100% ROI today!
I added the conversion pixel link and added ?var= to track the clicks from my image post.

The first ad got me in total 418 clicks, while this one only got me 18 clicks (to the teespring page, not counting likes, shares or anything else). However, from 418 clicks on the Dark Post ad, I got 4 sales, while I got 5 sales just from 18 website clicks in the image PPE ad. So i'm sticking with it right now.

Because the 2nd and 3rd dates were bad and I wasn't following my budget spent every few hours, my ROI is still negative overall, but I'm almost breaking even $14 left.
If i can get some good sales tomorrow, I'll break even or better.

I'll keep you updated.


08-13-2015 09:36 AM #18 conexer (Member)

Awesome Journey. I'm also starting out with selling tshirts. My biggest hurdle is trying to find a spanking new trend (events, news, or even some really viral post on FB) & deciding if it works well to sell as a tshirt.
Really interested in finding an extremely viral image/video on facebook/youtube & making a tshirt from it (can possible comment in that viral post to show your shirt & get tons of free traffic maybe).
Anyways, there's a new site called teechip.com which is pretty much the same as teespring except your profit margins can be a whole lot more (25%-50% more). Can also make matching phone cases easily. Worth looking into.


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