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My first PPV email submit campaign (8)

07-12-2011 08:44 AM #1 nordestgaard (Member)
My first PPV email submit campaign

Hi - I want to share my first PPV campaign ever... It was accepted by LI yesterday.

- I have chosen a Big Brother 13 theme (Sinse 13th season just started, I thought it would be cool).
- I have chosen 20 big brother related targets
- I have chosen 4 different email submit campaigns from 3 diferent networks (all walmart gift card).

My landing page looks like this:




Current stats:
Views: 60 (43 from one target)
Clicks: 2
Spent: 0.90
Earned: 0.00

I am not too impressed with the number of views - and definately not with the CTR, so any comments would be great.

07-12-2011 09:27 AM #2 parthenon (Member)

I would wait until you have more imps before you even consider what the CTR is. Too soon to really tell.

You need to focus on adding more targets. Are you bidding on URLs only? Try keyword bidding for more volume and scrape more URL targets if possible.

If your CTR still sucks, change up the page - make it uglier (seriously). Make something blink if ya can.

You could also focus on a relationship between two of the people. Like will so and so hook up, or if two of the people hate eachother use that... etc.

BTW if your page is 100% image slices, you may want to redesign the page so that is only has images where neccessary. Load times on PPV landers can be a killer.

07-12-2011 11:19 AM #3 Mr Green (Administrator)

Make sure you can get a worthwhile amount of traffic before you mess around with your lander.

Have you tried using the affexpert tools to get more targets?

Are you number one bidder for the main targets?

No point in putting effort into it unless you can get volume that is worth your time.

07-12-2011 12:20 PM #4 bbrock32 (Administrator)

With that volume it's prob not worth your time.

Try adding more urls and bidding on keywords instead of urls ( big brother etc ).

07-12-2011 02:35 PM #5 nordestgaard (Member)

Thanks guys...

@parthenon... The lander is created from one image - I'll try to optimize to get the size (about 92Kb) down to improve loading speed.

@Mr Green... I used the URL scraper for finding the 20 targets. I bid on the ones with a better rank than 9999999 (Alexa or Quantcast). I am number 1 bidder on all of those targets.

@All... I will try to add some keywords to improve the volume.

//Jakob

07-15-2011 08:31 AM #6 nordestgaard (Member)

So time for an update:

I added more targets and optimized the size of the landers. Now stats look like this:

Views: 1920 (43 from one target)
Clicks: 90
Spent: 38.40
Earned: 8.40

Of 5 offers only one converted (6 conversions)

5 conversions come from 1 lander.

The 6 conversions com from 4 different targets.

The stats for the converting offer are here:

Visitors: 34
Cost: 14.82
CR: 17.65
Loss: 6.42



So what should be my next step?

My ideas are:

Pausing offers that haven't converted (replacing with other ones - or just try running the single offer that converts?)
Creating new landers to try to improve CTR - From what I see, I need to double CTR and be able to keep the same CR on the converting offer to make just a small profit on that offer.

I don't give up easily - but no point in wasting money that could be spent better, so do you think this campaign has a fair chance or should I move forward with a brand new campaign using the things I already learned from this one?

//Jakob

08-04-2011 11:33 PM #7 eflouret (Member)

Hi, you can do that landing page almost everything in html. I would remove the background and use a plain color. The typography (font) is IMPACT, which is on most computers. You can also create rounded rectangles with HTML (not for Internet explorer though). Then you would only have to load the faces. Here's a list of most common web fonts for MAC and WINDOWS: http://www.ampsoft.net/webdesign-l/WindowsMacFonts.html
If you want to get a bit more advanced, you can upload your font file to your server and call it from the html: http://www.howtoplaza.com/how-to-use...bsite-with-css
Create rounded rectangles with CSS and HTML: http://www.css3.info/preview/rounded-border/
Of course, it takes more time than a Photoshop image, but pages will load faster. An intermediate HTML coder can do this with his eyes closed.

08-10-2011 08:30 AM #8 danny27 (AMC Alumnus)

Quote Originally Posted by Mr Green View Post
Make sure you can get a worthwhile amount of traffic before you mess around with your lander.

Have you tried using the affexpert tools to get more targets?

Are you number one bidder for the main targets?

No point in putting effort into it unless you can get volume that is worth your time.
Mr Green

I guess this is a problem I'm having as well. What would be a good volume of traffic be before making LP changes?

Thanks!

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