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First Facebook Campaign! Selling a CB Product and a SEO Service (11)

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Hey everyone!


So I am running my first campaign for facebook right now. I haven't worked out
all the technical kinks just yet.

Mainly just how to use Voluum properly when it comes tracking CB products.

My goal is to spend about $3k over the next 3 months learning as much as I
can by in the field testing campaigns. First $1k is locked and ready to go.

I started a few days ago with my two campaigns.

The first campaign is all affiliate marketing is a clickbank product with a high
gravity and seems like a quality product to promote. It is pricier at the $90 level
so I figure I'll have to test at least to $270 on it before anything real will happen.

The second campaign is for my SEO service which is targeting roofers.


Results over the last 3 days or so:

Campaign #1 CB Product

81 website clicks, 15,548 reached, and 23 hops to the actual CB sales page from the lander
I made using Adobe.

Avg website click is costing me $0.35 with my best CTR right now sitting at 0.718%

Not sure if those stats are good or what. No sales (obviously) yet!

Total spent: $28.91

I am targeting 18-25 year old women with interests related around the product.

Maybe I need to target an older demographic to get someone to buy? I'm not sure...
after all 23 hops does not seem that much yet.

Landing page could convert better, only converting at 28% right now. Haven't
done any split testing save for on the actual FB ads.

Also... really need to figure out Voluum lol.


Alright onto campaign #2!

The SEO Services to the roofers

This one is a little different in that I used Social Lead Freak to scrape fb UIDs who
specifically related to roofing (mainly associations across the USA).

So far I have spent $38.03 and avg click is $0.57 per click.

66 website clicks out of a reach of a 1,257 people.

Out of those 66 website clicks I have gotten 7 leads, and out of those 7 leads
I have gotten 1 roofer to fill my BIG form that tells me he wants to setup a phone
appointment with me to get my free gift of a free ranking of a keyword related to
his business.

The free keyword ranking is super breezey-easy since I just rank his industry + zip code.

It's more of a credibility and rapport builder. After that, I will try and close him in on a
$2,000 a month deal, something along those lines.

My best CTR on this one is 4.776% and likewise I have only split-tested the actual ads
and not the landing pages yet.

I don't have voluum setup on this one either... if any of you guys have a video walking
through how to set it up could you link it?

I am terrible at translating technical jargon from the written word to me actually being
able to do something with it.

As far as leads go, I am getting each one for $5.43.

Not too bad, but could be a lot better!


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Conclusion:


Still a whole lot left to learn obviously! Only really been playing with the split-testing of ads
versus the landers. But I figure getting a good CTR on my ads will be more important initially
than the lander.

I am pretty stoked seeing some numbers.

It is a cool experience for a newbie to see the stats start filling up. Like turning on a magic
faucet.

Hopefully the magic faucet will not become a huge money sink haha.

If anyone is around on Skype tomorrow my username is gelfrink and if you know Voluum
and how it works with clickbank and other stuff... would love it if we could skype lol.

I am pretty excited by the roofer, a free ranking could lead to a $2,000 a month deal
or the lower end of around $1200 a month. I'll know how well that goes tomorrow
when I call to have our little meeting.

Also on split-testing my FB ads I keep noticing that FB keeps lowering the suggested bid
amount, so I keep lowering my max bid to always 2 cents above the suggested bid
ending on an odd number.

I heard FB favors this a lot with the odd number for some reason.

Not sure if this is messing with my split-testing though!


Feel free to throw in everything I'm doing wrong so far


-eidolon

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Voluum have their own knowledge base.... check that out:

http://feedback.Voluum.com/knowledgebase

Also take a look at these posts:

http://iamattila.com/voluum-tutorial


Good luck.

BTW, might be better to build an email list and give away free info while you build trust/rapport/relationship with your potential customers. I doubt you will find many people willing to fork out $200+ out of the blue like that.

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I'll take a look at the posts, it just seems like my mind doesn't understand the words when it starts getting techie haha. Maybe just need to look at it again closer.

As far as the $200+ comment, the CB product is $90 but maybe I should do a email newsletter on it instead.

The SEO services that are a $1,000+ I have two email lists I am building with it. One is an auto responder setup just to get them to make the initial appointment with me and get their free KW ranking, the second one they are added to the moment they fill out the form for an appointment which is going be my main content marketing newsletter for businesses.

Thanks for the links

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Quick thoughts

a) focus on 1 campaign, not two

b) If you're interested in Facebook then I think you're destined to fail with what you're promoting. a $90 Clickbank product won't be easy to convert and you'll need to spend a A LOT of money to get data. Instead do something like gaming or lead gens.

For newbies your goal should be to gather conversions and understand the optimization process. You're not going to get much data with a $90 CPS product.

c) get your tracking down

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Yeah I might switch over to a lead gen dealio with maxbounty, we'll see.

I don't really look at the SEO campaign as being too much of a traditional campaign.

It's highly targeted, and got an appointment later today within 3 days .

We'll see how good the leads are though!

I'll browse through maxbounty see if there is anything else on there I can make a lander with

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I'd agree with Dr Ngo. A $90 CB product will require a phenomenal spend to optimise, and will slow your speed of learning accordingly. Go for something with a lower payout so that you can get experience of optimising a campaign faster!

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People on Facebook do spend money, it used to be earlier when only teens and geeks were on facebook. But now every one is on it, all the audience you see on other places is on facebook too. Also their mindset is changing too, they don't consider facebook just to pass some free time, they see offers and pay for it if it's related to them.
I agree, 90$ is a bit high to learn and test FB platform, but now don't just go and start gaming leads or something similar. You can very well, go for a PPS type offer.

Teespring has proved, if you are targeting right offers to right audience they will use their CCs.

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Yeah I probably shot the gun with the CB product. I found an offer on maxbounty that has $1.10 per/lead.

The lead is qualified on a free download and install. I heard those kind of offers are good, and my affil manager
mentioned it was converting pretty well. Has a cap of 50 leads per a day, but that's okay for now.

I am having some issues with Voluum, I guess I am not quite "grasping" how to make this work.

So I have my Maxbounty tracking code, I put that into my "offer" and than I have my landing page and I put
that url into my lander page spot on Voluum.

I make a new campaign, click the first lander and the maxbounty offer, click save and it produces the campaign URL ID.

I don't understand how it is tracking exactly. If I place this link on my FB ads, I will be able to see how many people
hit my landing page, but I won't be able to see how many people click on my actual offer link on that landing page. Is
there some other link I am suppose to use on my landing page that leads to my actual offer?

And how does Voluum know when I made a conversion on that offer?

I am very much programming/code newb so if it involves that... please imagine myself as a 10 year old with a learning
disability from the 80s before computers were invented.

(I'm not, but a 10 year old nowadays could probably outcode me.... lol)

I think this tracking mess is the most complicated part so far


So ditched the Clickbank product, but my roofer campaign is still going.

Today I got 5 leads (so now got a total of 11 leads on my mailing list for
roofers).

1 of those 11 leads converted into my long form, I had the call with him
today. He sounded excited (though hard to understand the southern accent).
I put together a proposal for him for $1500 a month for SEO for his roofing
company, but he denied that, so going see where he is comfortable to start
off with if I didn't kill the sale by jumping to my ideal price too fast haha.

Hopefully it is $500 at least!

Already have all my SEO backend done, so I am pretty much an affiliate marketer
for that as well since I don't actually have to do the SEO.

I also got another roofer on the mailing list but he didn't fill out the form, he instead
just me an email asking for prices. Told him I take on clients where I can make them
$3 for every $1 they spend on me and left it more open ended, telling him I make
a customized, tailor made solution for his business specifically.

Hopefully he'll shoot me back a number he is comfortable starting out with, cause he
could be a big fish since he does roofing in 7 different states - a successful deal like that
would be around $3k-5k a month methinks for all 7 states, maybe more dependingly!

We shall see...

Thanks in advance for anyone following this and decides to help iron out my mental fog on Voluum
tracking :-D

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The roofer campaign sounds like a great idea. Looking forward to hearing how that one comes along.

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Thanks Caurmen

Hoping some convert, I need to get a little better at the actual conversation haha. I think I jumped the gun too fast
with the first one that bit.

Anyhow, anyone have answers to my Voluum questions or should I post that in a different thread?

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If you want specific tracking related questions answered it's best if you bullet point or number them and describe succinctly what you have done. People are more likely to read and answer a short list of questions than when it's buried in paragraphs.

To summarise the setup you need:

1. Add lander in Voluum.
2. Add offer URL in Voluum.
3. Edit lander code and have CTA link going to abcde.trackvoluum.com/click - you find this URL in the options/setup section of Voluum.
4. Create campaign, select lander/offer/traffic source. Generates URL.
5. Test URL. Should redirect to lander. Clicking CTA should go to the affiliate URL, which may redirect you for being outside the allowed geo. Check my FB guide for how to set up rules to fix that.
6. Edit your offer URL in Voluum so that you are passing {clickid}, e.g. ...s3={clickid}
7. At your affiliate network, find and edit the postback URL for the offer to read abcde.trackvoluum.com/postback?cid=##s3## <-- note, token will depend on your aff network and what subid you pass {clickid} after, e.g. s1, s2, s3, subid2, etc.

Tracking flow:

1. FB advert has Voluum campaign URL as it's URL
2. User clicks ad. Voluum catches, redirects to lander as dictated by your path setup.
3. User clicks CTA link on lander > sends them back to Voluum.
4. Voluum identifies the user, knows which campaign link they came through, then redirects them to your offer as configured in your campaign.
5. User gets sent to offer URL, along with any tokens like {clickid} which now become 2903u2scas-238nsdws-sadn82 for example
6. User gets redirected wherever by affiliate network, hopefully the offer lander, and all subids get logged and appear in your stats.
7. User converts. The aff network system now fires a postback URL to Voluum saying "hey, the user who had s3=2903u2scas-238nsdws-sadn82 just converted, sort it out OK".
8. Voluum receives word that Mr. 2903u2scas-238nsdws-sadn82 has converted, updates your stats accordingly.
9. ????
10. Profit.

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