Advice! Where to begin with a Landing Page? (9)
Can anyone help me understand the purpose of a landing page? (LP)
From what I understand the purpose of an LP is to boost the person interest who clicked on your ad. Then by using different angles you can really narrow down your target audience and hopefully have a LP that will boost their interest enough that they convert on your offer?
So if Im right effective landing pages can be the very difference between a pro and a "newbie"
My questions are:
How would a newbie go about making multiple LP to split test, ect.?
Do you purchase different url's, hosting, ect. for each LP you test with?
Do you outsource your LP creations? Could you provide details on things to ask for when looking for a contractor to outsouce a LP if so?
I basically do not have much knowledge of creating webpages/Landing Pages, so what is the fastest most efficent way to create multiple LP so I can focus my time on testing offers?
A lot of questions I know, but THANKS!
My reccomndation if you're not verse in making LPs is to skip it and just direct link.
IMO you really don't need landers unless you're either taking a very unique angle OR the offer requires heavy presell (rebills).
Find offers that perform well with DL and run those to get your feet wet. These include email submits, dating, gaming, and simple lead gens.
Good luck
Originally Posted by The Angry Russian
Do you get typically get better conversions when you DL or when you use a LP?
@Russian
At what point do you think someone should make the transition into stuff like rebills and learning to test LPs?
My guess is that it's all about individual comfort level as well as having a large enough budget for testing (ie. a $40 payout rebill may need well over $300 to test - and even then it still may not be a winner).
I'd just like to hear your opinion!
Originally Posted by jtimes
The whole DL vs. LP thing depends on so many variables, that's why you can only find out by testing. Even if other people are direct linking dating offers on POF you can still beat them with direct linking as long as you have the right image/ad copy combos.
I make my LP's with Photoshop/Dreamweaver or you can use pixlr.com as well for grabbing web pages.....have a search thru the getting started guide -
http://stmforum.com/forum/forumdispl...-By-Step-Guide
and there are heaps of landing page guides around the forums....use the search bar :-) and some good ones found here
http://stmforum.com/forum/forumdispl...Ideas-and-more!
I have one generic domain name for my campaigns and just have them in seperate folders under your domain with ur LP's in seperate folders under that (i'm ony doing PPV at the moment). If ur doing PPV as well it's recommended you use VPS hosting, i'm with Beyond Hosting along with a lot of people here i believe and their customer service is outstanding from my experience so far. You get a 50% discount from the Beyond Hosting thread somewhere around the forums.
I'd had no experience with photoshop/dreamweaver/html/php/scripts blah blah complete tech noob etc until prob 4 months ago, there are so many guides around the internet to learn the basics of this stuff.
try w3schools, lynda.com....hint torrents are your friend! and just search the forums all your questions are more than covered in here :-)
Ok to answer some of the questions on here.
There are tons of affiliates who have had huge success without ever touching a landing page. If the offer is quite simple ie toolbar download, gaming, dating, an LP actually can hurt by creating another step for the user to go through. The point of an LP is to transition the user from your ad to the offer.
So lets say we were running diet rebills. If my ad is "Lose 30 LBs with Product X - Try it FREE" I might as well direct link. Buy I wanted to make my funnel bigger so my ads were "Trick to Lose Belly Fat" at that point it doesn't make sense to direct link, I need a lander to give them the trick (which happens to be Product X).
I just think too many n00bs get into the Landing Page design process thinking thats the secret sauce to making something work. The truth is 80% of it is finding the right traffic, demo, angle... and finding the offer that matches that most effectively.
I don't reccomend n00bs get into rebills because with higher payouts come much higher testing budgets. Pick something smaller that way with less ad spend you can much quicker get actionable insight on your data. Lower payout offers typically don't need a landing page, so just test it quick and dirty and if it looks like it has potential test again with a lander if you think that might get you over the hump.
Make sense? If not... buy me a few beers at ASW and maybe I'll try to explain some more.
Thank you for that post Angry Russian, a lot of people emphasize that you can't make it without using a landing page.
Angry Russian: the way you explain things it makes it seem like you browse for demos/ideas and then look at offers to fit the demo rather than choosing offers and fitting the demo to the offer. maybe you could get more creative angles the first way? I usually do the second that's why I ask.
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