Interpretation anyone? (9)
Dear all,
This summary is taken after TWO FULL DAYS of running an Email Submit offer. NO Landing Page. Pay out is $0.18 and CPA Goal is set at $0.27. What data do you see? What is the FIRST interpretation do you have?
A) BAD offer. Kill all and move on!
B) Stop the two SITEs but leave the MOBILES simmer for more.
C) Obviously Decisive is bad choice for this GEO, copy and paste and try on a different traffic source.
D) Increase the CPA Goal to grab more WINS.
Thanks!
More likely the offer, or the way you tried to promote it.
Email submits can fail fantastically - was the offer proven? If not, move on.
@adwater - Kill the one with $10 spend as the CPA is so low. Up your CPA goal on the three that haven't spent anything much, or indeed shoot the Smart CPM in the head and just enter a flat CPM bid. And if you don't start seeing conversions or volume, kill it and try another campaign!
@ Zeno, would you say Email submits are more likely to be "Challenging" especially when the offers are aged? This one is from 2012 but still running and recommended by AM.
@Caurmen, I put in @0.54 as manual CPM just now. Let's see any improvement.
It really depends on the offer.
If it's very old and has had a lot of volume then they may shave you for duplicate leads, a lot.
They can do really well, just be hawkeyed about the CVR mysteriously dropping.
In any case, this one doesn't look to be converting... at all.
After pumping up the manual CPM juice to 0.54, this is what the three are like after almost 24 hours (TODAY summary). I am clearly now raking in a lot of wins (especially SITE which I had next to none before). But it seems like after arriving the offer page, the desire to go further is non-existing. From what the summary shows, the creatives don't seem to be the reason that there is no conversion.
I will be looking for another another offer today ;-/
CPC on Mobile Apps is far too high to be profitable - is a poor performing placement eating up your budget here?
Why didn't I see that? BINGO.
Yep, those top 5 need to go.
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