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Facebook Bids Not Lowering? (10)

03-02-2011 01:16 PM #1 jroes57 (Member)
Facebook Bids Not Lowering?

My bids seem to be jumping all around the map. I'm bidding 1.00 cpc with at least .1 ctr and the bids aren't dropping that much I'm stuck paying 50-60 cents a click while some drop occasionally. I can't drop my bid or else I lose volume.

My best ad has a .19 ctr and I'm still paying 42 cents a click for traffic

Anyone having experience with forcing a lower average cpc?

Thanks guys

03-02-2011 01:28 PM #2 loxllxol (Member)

Are you pausing/unpausing your ad everyday?

03-02-2011 02:11 PM #3 jroes57 (Member)

Nope I do change my budgeting tho

03-02-2011 09:54 PM #4 stackman (Administrator)

Has this just been recently?

Recently for me any new campaigns ive launched the click prices are a lot harder to lower. Pretty much since the FB bans started, i had 2 fb-email submit campaigns to show but i couldn't get either profitable because even with 0.3 CTR i was still at 20 cents clicks... and i know it's never usually that high.

03-03-2011 11:21 AM #5 jroes57 (Member)

Can you post those campaigns? Curious to see how you got the high ctr!

03-03-2011 11:50 AM #6 Gamekeeper (Member)

Quote Originally Posted by stackman View Post
Has this just been recently?

Recently for me any new campaigns ive launched the click prices are a lot harder to lower. Pretty much since the FB bans started, i had 2 fb-email submit campaigns to show but i couldn't get either profitable because even with 0.3 CTR i was still at 20 cents clicks... and i know it's never usually that high.
Its definitely got harder to lower bids in increments and if you just try to force a bid the traffic dries up.

03-03-2011 05:29 PM #7 slbusiness (Member)

So i decided to bid for one of my offers 5 cents above recommended at around 1.85 etc (usually I bid around .25 and raise it). As soon as I did it I noticed a flood of good quality traffic with higher CTR's and better conversion rates. As soon as I slowly and steadily dropped my bid prices I to around .32-.33 I am still getting traffic but the CTR just dropped badly and the conversions just aren't all that good.

Yeah Facebook's whole system sucks.

03-04-2011 02:37 AM #8 stackman (Administrator)

I feel like the system might have changed in the last few weeks. A lot of things I'm hearing is following a different algorithm then what i'm used to. I'm also noticing it myself a lot on 2 new campaigns.

I'm not entirely sure dropping bids adjusted the CTR so dramatically in the past!

03-04-2011 09:39 AM #9 rich (Member)

Not sure if this helps but a current campaign I have running (which is getting cheap clicks) I bid slightly under the recommended off the get go but the ads have a really good ctr, talking an avg of .5-.6+% over 25 ads. Now the avg cpc has gone down to 3cents with 1 ad in particular doing 2 cent clicks.

I launched this yesterday too so it's a brand new campaign - hopefully it won't die out any time soon.

06-13-2011 11:49 PM #10 phoenix (Member)

I am noticing that larger groups and less targetting is making for lower bids right off the batt and segmentation even on larger groups bumps suggest bid range up quite a lot.

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