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What's your ROI? (23)

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ok, I've in adult marketing for 3 months, currently I can spend $3k - $4k per day, but the ROI is pretty low, less than 20%,so the profit perday is about $600, I don't think it's good, but I tried a lot of methods, like to get pay bump, direct work with advertiser, create different landers and banners for different sites, advertiser in lots of traffic sources, but the whole ROI is less than 20%. I don't run US campain, but UK,AU,CA,DE,FR,IT and some more tier 1 countries.

I don't know your guys ROI, but when I'm doing mobile app, the ROI is higher than 50%, I want to beat $1k profit at next month, so pls help me out.

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typically shoot for 50% overall

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it's hard for me

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Try to come up with unique creatives. Works for me. Usually i pulled up 100 % roi on adult , for certain countries .I used some ideeas to get this.Hit me up and we can talk about it.

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add you, off course I create my unique creatives

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Stop Focusing on ROI and Concentrate on VOLUME. You should read that.

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Yes, new affiliates mistakenly place way too much emphasis on ROI and CTR.

Focus instead on (risk adjusted) profit and profit growth.

At the end of the day, those are the only two metrics that you are really trying to maximise.

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just read the thread, so 20%-30% roi is great! I just need to scale up to every countries and traffic sources? Haha I need a lot of money to keep cash flow, like $100k i think.

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Any risk adjusted ROI above your cost of capital (either interest rate on debt or cost of equity) is a good thing.

Indeed, if you can get a risk free ROI above your cost of capital with no limitations on, or diminishing returns to, scale, then by the laws of basic arithmetic, you will be wealthier than Bill Gates, Warren Buffet and Li Ka-Shing combined.

Since you don't see that many people around who are wealthier than Bill Gates, Warren Buffet and Li Ka-Shing combined, another way of looking at it is that with increasing scale, a positive ROI on any investment will normally start to approach the cost of capital.

This is why you really should not be too impressed when you see people post about their 4,958% ROI campaigns or whatever.

These are not sustainable with scale.

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I like your suggestion, and what I want to know it's for big guy in adult, what's the normal ROI for them

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That's adult lately, low margins high volume.

You can squeeze a bit more maybe but forget the 100%-200% ROI days on a large scale.

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haha, ok now my goal is 25% roi, and try to spend $10k per day

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If you can get a consistent 25% ROI on spend of $10K a day, that is a pretty decent business.


Once again, worry much more on a) how you can decrease you risk, b) how you can increase your risk adjusted profit, and c) how you can keep the business growing.

ROI is one (of many levers) that you have to achieve this goal. But ROI is not an ultimate end goal in and of itself.

I would much rather have a 5% ROI business that nets $1 million a year with low risk and growing at 15% a year, than a 4,958% ROI business that can only scale to net $1000 a year and which can pretty much disappear overnight.

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I've keep a $2k profit per day on mobile for 11 months, I hope I can beat adult this year Thank you again.

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I always look at ROI as this.

If I would invest my money in something else, you would probably have a ROI of 10% on a yearly base.

So whatever I do online, if I earn more money back than when I let my money on the bank and receive a 2% or 3% yearly interest payment (and when you take inflation in consideration, your effective rent will be even lower), then a campaign that is doing a 20% ROI is much much better.

I also studied Business Economics and part of it was looking at the balance sheet, income statement and the yearly reports of the big companies and what i noticed is that the biggest companies in the world have just a 10-20% ROI on a yearly base..

And I think it is a logical consequence of growth.

On a small scale a high ROI is possible, but to attain the same ROI on a larger scale is not possible (due to efficiency problems for example)

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Most the big guys run on margins of 10-15%.

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I don't think so, one of my friends is doing adult, he earn $4k per day and he told me the ROI is like 60%, I start a thread here is to listen more words, because my ROI is so low.

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Well I'm talking about the guys who run volumes of $50k+ per day in revenue.

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50k is perfect, my goal is to generate $10k~$15k revenue per day

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High volume adult is a super competitive space, as I'm sure you have discovered. My advice is to not waste too much time worrying about creatives since they are the public facing aspect of your campaign. Seek advantages that the other advertisers can't see or duplicate (as easily), on the backend and with your network.

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I don't think there are too many banks in the Eurozone currently where you can get a 2% or 3% rate of interest.

ECB (European Central Bank)'s deposit rate is now -0.1% (yes that's right, negative interest rate) ...

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and also in my experience, spend 50k on advertising per day is very very very hard, I know some super aff, but they only spend $20k at most per day

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bottom line: be happy with a roi of 10 percent and beyond

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