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Balance between profitable campaigns/testing? (9)

07-12-2011 03:37 AM #1 iwanturcoin (Member)
Balance between profitable campaigns/testing?

I've been thinking about this a bit the last couple of days and would like to know how you profitable guys view this.

Did you find there was a "tipping point" where your profitabilty really took off? I mean when starting out it's obviously a struggle just to find your first profitable campaign but say you get your first one in the black pulling ~$20/day yet you are still testing say 2 to 3 new campaigns a day at $15 spend and given that a lot of campaigns may only have a short lifespan......what sort of win/loss ratio do you have/need for campaigns and how many campaigns do you need to build a day to keep growing?

07-12-2011 03:49 AM #2 jroes57 (Member)

In my experience there has never been a tipping point for me.
I still test today just as much as I did 2 years ago.

07-12-2011 04:04 AM #3 constantin (Member)

how much do most people test on avg? 2 campaigns a day? more? less?

07-12-2011 04:40 AM #4 iwanturcoin (Member)

Quote Originally Posted by jroes57 View Post
In my experience there has never been a tipping point for me.
I still test today just as much as I did 2 years ago.
I don't mean do you reduce your amount of campaign testing , of course the more you test the more profitiable campaigns you are likely to find.... i just mean there must be a point at where you have to produce x amount of profitable campaigns to outweigh the amount you are spending on test campaigns and then you have keep building on that to remain/increase profitability as campaigns die off and your number of test campaigns increases. So how many profitable campaigns do you feel you need each week and what would your winning% be? ie 2/10 tested become keepers?

cheers ;-)

07-12-2011 04:52 AM #5 The Angry Russian (Moderator)

I think you're over thinking it.

Looks like you only tested 6 campaigns... you definately need much more before you have a chance of finding a winner.

My definition of campaign is anytime there is a big variable you're testing whether its a new traffic source, new angle, new targets, etc.

I reccomend 5 to 10 camps a day for week and if you can't find something that has potential you're doing it wrong.

07-12-2011 08:50 PM #6 harshad (Member)

Day 1 - Offer A Vs Offer B
Day 2 - Winner of Day 1 Vs Offer C
Day 3 - Winner of Day 2 Vs Offer D

Keep testing and you will find a winner in a week or less.

07-12-2011 09:16 PM #7 bbrock32 (Administrator)

From my experience 5%-6% of campaigns I run are in the green , and that doesn't mean banking.

That means they make more than I spend.

Only 1% or less really bank and recover the costs of all the weird stuff I test

07-12-2011 09:41 PM #8 msmith (Member)

Quote Originally Posted by bbrock32 View Post
From my experience 5%-6% of campaigns I run are in the green , and that doesn't mean banking.

That means they make more than I spend.

Only 1% or less really bank and recover the costs of all the weird stuff I test
That is both troubling and encouraging at the same time.

07-12-2011 11:10 PM #9 phoenix (Member)

time to break out some stats, metrics, risk/reward evaluation and money management to create some formulas and benchmarks.

this is very similar to what we do in options trading or any speculative endeavor.

we need more data though!

I have a 1-3% are banking campaigns.
5%-10% are BE (break even)
rest losers @ $10/$100 a test campaign (varies whether CPV or FB)

Lucrumnet

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