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What is your Test Priority / Sequence / Process in Mobile? (6)

06-19-2014 07:14 AM #1 grindingfaith (Member)
What is your Test Priority / Sequence / Process in Mobile?

Hi guys,

What is your test priority / formula / steps in mobile? Is it developing 5 angles with 5 banners each? Or 5 angle 1 banner each and later add on? Do you zoom in to any category, or device when you test, or just open to all? Would like to understand and consider different ways you guys prioritize or setup your testing steps.

Thanks in advance for any help contributed.

06-19-2014 07:32 AM #2 iAmAttila (Veteran Member)

1. angle
2. banner concept
3. lander style
4. placement

06-19-2014 10:19 PM #3 stackman (Administrator)

^pretty much same method as above

I usually play around with device/carrier, and then placements.

07-02-2014 03:37 PM #4 mora (Member)

Quote Originally Posted by iAmAttila View Post
1. angle
2. banner concept
3. lander style
4. placement
Do you follow these steps even when you have 0 conversions after step 3 or 4?

07-02-2014 05:39 PM #5 iAmAttila (Veteran Member)

Quote Originally Posted by mora View Post
Do you follow these steps even when you have 0 conversions after step 3 or 4?
it depends on offer, if an offer doesn't send you any leads by the time it spends offer payout x10 then it probably is a shit offer, or the traffic source isn't suitable for it

with experience, (if you stick to 1 specialty - for me that's CPI) you can tell after spending some cash if an offer is worth pursuing or not..

if you jump around, and try 10 diff verticals, you'll never get to the level where you can just know if its good, pursue, or run while you can

07-02-2014 07:32 PM #6 stackman (Administrator)

I always try to get a few conversions or atleast hit -50% ROI before i move on to further steps.

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