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How Does Facebook Feel About Psychic/Tarot Offers These Days? (5)

06-18-2014 04:09 PM #1 es351045 (Member)
How Does Facebook Feel About Psychic/Tarot Offers These Days?

I remember at one time they were okay with it, but then they started disapproving ads. I don't see any mention of it on their guidelines so does anyone know if you can run those or not?

Does it make a difference if the URL goes to a built out site vs. an affiliate offer?

06-18-2014 11:50 PM #2 zeno (Administrator)

Most of the psychic offers are sketchy on MyWoT or Facebook has them blacklisted, or WebSense rates them poorly.

So, they may be hard to get through direct linked, but will likely get through with a lander but get ads disapproved later (especially if the offer garners user complaints).

Pro-tip: avoid complaints by having a custom audience for converters and using the exclude function :P

06-19-2014 02:35 AM #3 jason a (Senior Member)

Quote Originally Posted by zeno View Post
Most of the psychic offers are sketchy on MyWoT or Facebook has them blacklisted, or WebSense rates them poorly.

So, they may be hard to get through direct linked, but will likely get through with a lander but get ads disapproved later (especially if the offer garners user complaints).



Pro-tip: avoid complaints by having a custom audience for converters and using the exclude function :P

Can you explain that tip a bit further

06-19-2014 03:15 AM #4 redrummr (Member)

He means, when somebody converts on an offer, add them to a Website custom audience and exclude them from all ads.

I have done something similar, but it looks like the audience, when added to an ad (either as whitelist or blacklist), is not dynamic. Instead, it seems to import the members of the audience *at that point* and exclude them from seeing the ads. Then if you get 100 conversions on day 1, you need to launch a new ad on day 2 and exclude the audience again, or the changes won't take effect. I suppose you can also change the ad, which uploads it again.
Any other people have experience with this who can confirm this? I haven't been paying too close attention.

Similarly, anybody who clicks on your ad once, can be loaded into a "first-visit" WCA.

If you want to add a cookie to their browser (or use PHP), you can make it so they get added to a "non-coverter" WCA if they have clicked 3 times on your ad but did not convert. Then they don't get shown your ad anymore.

You can also use cookies/PHP to make Frequency Capping effective now (well, "click frequency" capping).

Lots of things to do with WCA.

For me, even on muscle, complaints haven't been a problem, just the ads. Most people who sign up for a Tarot offer will believe whatever it says, otherwise they are breaking their own reality. They won't complain.

06-19-2014 04:10 AM #5 zeno (Administrator)

Yeah I have thought similar things with the WCA approaches, though haven't attempted frequency capping with it.

I was under the impression that the lists were dynamic but I have no data to back that up - it was just my assumption.

I'll ask my PMD contact about it and/or a FB rep to see what they say.

If it was or became dynamic, it would actually be beneficial to advertisers and to keeping ad relevancy high on the FB platform as a whole.

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