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From bedroom in India to 760 million mobile users in 165 countries: The InMobi story (2)


06-18-2014 10:04 AM #1 cmdeal (Veteran Member)
From bedroom in India to 760 million mobile users in 165 countries: The InMobi story

A cool interview with the Indian founder of InMobi from https://alumni.mckinsey.com/public_content/500171113

Naveen Tewari and InMobi

In seven years, Naveen Tewari (MUM, SVO 00-03, 05-05) has brought InMobi from a tiny startup to a world player in the mobile ad space, competing with the likes of Google and Apple.

With a mission of enabling consumers and businesses to make smarter decisions, Naveen and his team build mobile-first customer engagement platforms that aim to transform the economics of influencing global consumers.

Recognized by MIT Technology Review in 2013 as one of the 50 most disruptive companies in the world, InMobi focuses on driving app downloads, increasing brand engagement, and monetizing apps and websites. In addition, its InMobi Insights brand leverages data from the company’s consumer surveys on mobile devices, along with data – such as location and weather – sourced from its ad network, to provide actionable insights to customers. For example, if your weather app indicates a day of hot weather, you may get an ad suggesting a cold beverage or an outdoor activity.

The company now reaches nearly 760 million mobile users in 165 countries.

An engineer by training, Naveen got his entrepreneur chops working at startups in Silicon Valley – and also gained valuable skills during his three years at McKinsey.

Originally launched as mKhoj, InMobi began life as an SMS-based search platform, with an initial investment of $500,000. Naveen soon saw the opportunities that the mobile Internet space offered, and the company took off when it switched to mobile advertising on a scalable platform.

Millions of dollars in funding from global venture capital firms Kleiner Perkins Caufield & Byers and Sherpalo Ventures allowed Naveen to attract new talent, and to scale quickly in a number of markets. Headquartered in Singapore, the company now employs more than 350 data scientists, engineers, and analysts in 17 offices worldwide.

The innovations continue: last week, InMobi announced the public launch of its “native ads” platform, which allows advertisers to display their ads in a non-intrusive manner. Naveen says that since the beta launch in January, more than 20 billion ads have been shown for 100 publishers across 35 countries, touching 250 million users.

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What was the inspiration for creating InMobi?

My key inspiration for forming InMobi was to create and make a global impact. When I was advising clients at McKinsey, I realized the impact those founders have had in the world. I also wanted to create something that could change the world.

What excites you most about leading it?

Creating something meaningful and impactful that can change the world using technology. I am equally enthused about building a successful product company in India, and putting India on the global map for entrepreneurship.

When you founded InMobi in 2007, did you have any idea that it would be the global success that it is today?

We certainly were working toward creating a successful company from the start; however, I did not account for the speed at which it happened. The core team showed remarkable foresight in several aspects, such as choosing to build a mobile-first business, and even deciding to shelve our earlier business of text-based search. Other decisions – like choosing to build our business from the East to the West, and predicting the rise of smartphones – were bets that worked out well. Finally, I wouldn't really discount the role luck has also played in our journey.

What skills did you gain when you were at McKinsey that helped you build the company?

While at the Firm, I made significant strides in areas like structured thinking, approaching problems analytically, and conveying a story well. I would say the most important things I learned were the importance of hiring the best – which I have emulated at InMobi – and of living by a set of values and creating a culture that works best in our environment.

You previously started up a nonprofit to build schools in India. Can you tell us a bit about that?

The background to founding India School Fund (ISF) was a trip to India that I organized for about 100 students from Harvard Business School in 2005. As part of that trip, we visited a village called Rajugela. Our experience there moved everyone so much that we all decided to bring about a change and uplift the village through education. Once the group decided to contribute to providing education to the villagers, I took the lead in making sure that it was done in an impactful and sustainable way. Today, we provide quality education to about 500 children in two schools. The main center is in Rajugela, and there is a branch in the nearby village of Samarua.

What are some differences between starting up a nonprofit and a for-profit company?

The main difference – and challenge – that I found was in attracting talent. While at a for-profit one moves towards decentralization with high-quality talent, it is exactly the opposite at a nonprofit. Thus, scaling is much harder.

What were some of the unexpected challenges you faced in building InMobi? How have you addressed them?

All start-ups that become a success have a story to tell. We were a bunch of youngsters with a PowerPoint presentation. We worked out of a bedroom in an apartment and used our personal credit cards to finance the business when we ran out of money. In deciding to become an entrepreneur you commit a part of yourself to the possibility of failing publicly. I used to go to bed every night thinking the next day would be the last day of our business. That is one of the biggest fears – and one that I still have. The whole experience is far more humbling than it might seem to an outsider, because of the number of times one is shown the door. That has a brutalizing impact initially, but slowly it teaches you to become far more humble. Everything else is really just a lead up to it – whether it is scraping up cash, pitching investors, converting the first customer, or convincing the first few employees.

Where do you see yourself in 5 years?

We are building a global technology company. I envision getting to a stage where InMobi is considered one of the most impactful global companies.

What advice would you give to other alums who are interested in launching their own venture?

Think big! Entrepreneurship is about believing in challenging the status quo when everybody else tells you otherwise. Most importantly, invest in building a rock-solid foundation of people and technology.

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BIOGRAPHY

Naveen Tewari obtained his Bachelor’s degree from the Indian Institute of Technology Kanpur and earned his Master’s in Business Administration (MBA) from Harvard Business School (HBS). At HBS, he was a recipient of the Dean's Award, the highest student award honor, for his exceptional leadership and contributions.

Naveen started his career at McKinsey & Company where he worked on developing the go-to-market strategy for a large Indian conglomerate's entry into the telecom sector. At the Firm, he also had the opportunity to work with the top management of various technology companies on key business issues. Thereafter, he joined Charles River Ventures (CRV), a top-tier VC firm focusing on early-stage investing in the software and communications space. He worked with CRV on developing their India investment strategy. He also worked briefly with a mobile VoIP startup in the Silicon Valley.

Naveen was named to Business Insider’s “Mobile Power List” in both 2012 and 2013, and in 2012 was listed as the second-most powerful person in Indian technology on the IMPACT Digital Power 100 list. He has also received the Distinguished Alumnus Award of the Indian Institute of Technology Kanpur for his excellence in entrepreneurship.

In May 2014, he was named to Fast Company's list of the 100 Most Creative People in Business.


08-04-2014 09:08 PM #2 sleenirvana (Member)

motivating


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