What ONE Most Important Advice Would You Give To Someone Wanting to Master Facebook? (10)
What ONE Most Important Advice Would You Give To Someone Wanting to Master Facebook?
I started with Facebook several months ago and I had some early success, but I am definitely not a master. If this was karate, I would be a eager yellow belt practicing every day in the dojo.
I know there are many Facebook master black belts on this forum.
I bow to you.
And I humbly ask for your wise guidance, Oh Facebook masters ... if you had to pick just ONE most important piece of advice to someone also wanting to master Facebook and enter your sacred ranks, what would that be???
Don't spend your time trying to learn how to get around FB's policies, cloaking your links, finding loopholes, etc -- spend that same time finding (or creating) an offer that is useful to your customers, profitable for you, and complies with FB's sometimes-ridiculous advertising guidelines.
It'll take longer to make the kind of money some "black hats" make, but your earnings will be much stabler and long-term and, bonus, you'll know you didn't screw anyone to get the beautiful house you'll be living in.
I concur. Understand the ideology of the FB advertising landscape and move toward running compliant campaigns that have broad appeal and offer something useful to users.
If you have a product or service that people like and benefit from, and you can spend $10k a day promoting it, Facebook will become a business partner - not some convoluted platform you are trying to triumph over.
Side tip: don't fuck up your tracking and master geo-redirection so you never burn any tracking links or have to deal with mass disapprovals.
Thank you masters joshogle and zeno for your wisdom, experience and advice.
However, I do have a question. If I am not getting enough reach, would it help if I try to run my campaigns through more than one account? As per your advice, I do not intend to run any campaigns that are noncompliant or cloaked or black hat, it is just that I would like to get more reach to scale up.
I've run the same campaigns through up to 7 accounts (dating). Others have ran through multiple accounts as well, I know jasona had trouble from his previous posts last year. It's not worth it, the non-unique click count increases, you compete for the same clicks and so CPC goes up, quality goes down etc.
More reach: target more broadly or up your click costs (or both). You gotta be willing to pay for your clicks.
If you're having issues with reach... chances are its ad performance (audience size aside) that's holding you back via the bid you're willing to pay - or what you can pay while staying profitable.
If you spread the same ad out over 5 accounts, all else being equal, there's no reason that I know of for why FB would provide more impressions, since it won't change the fact that there are other advertisers out there who are giving FB higher eCPMs.
Try build something sustainable and whitehat.
Focus on fundamentals. Learn how to write good copy, and find interesting creatives to get ads which can deliver high CTRs / eCPMs for Facebook and you will get scale beyond your dreams. Then you need to split test everything to make your offers profitable and reap the rewards.
Constantly compete against yourself to improve your eCPMs and conversion rates.
Originally Posted by joshogle
Use fake comments under your ads - can get you an extra +10% ROI with 30 minutes work (ask some friends to write 2-4 comments).
Everybody knows that, yet many don't do it, of course some probably don't want to as it's obviously in conflict with whaten joshongle said, which is probably better advice when looking at the big picture.
Yet, fake comments under the ad are still an easy way to get a small edge. Increases Conversionrate and decreases ad reports.
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